Driving Leads & Sales With Smart Marketing
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This presentation covered trends and best practices for Social Media, Content Marketing, Search & PPC to increase traffic and quality leads to your website.
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Driving Leads & Sales With Smart Marketing
- 1. DRIVING LEADS AND SALES WITH SMART MARKETING Andy Halko @andyhalko Insivia @insivia
- 2. BE THERE OR BE SQUARE October 28th Strategic Planning Creating Your Ultimate Revenue Roadmap Nov 20th Sales Hacks Close More Deals Full schedule at www.insivia.com/seminar
- 3. THINK SMART. ACT BOLD.
- 5. KNOW YOUR AUDIENCE Go deep and don’t guess.!
- 7. Free Audit Form Video + Download PPC E-‐Mail LANDING PAGE VERSIONS Mailer Ads Social Personal Session 1 Day Report 10 Days Services 30 Days Schedule 1 Day Download 30 Days White Paper 60 Days Free Audit 1 Day Schedule 10 Days Reminder 60 Days Free Audit 90 Days Schedule AWARENESS CONVERSION NURTURING CLOSING SALES TEAM + CRM + PROPOSAL
- 8. CONTENT VALUABLE UNIQUE RELEVANT SEARCH INBOUND LINKS SOCIAL SHARES PHRASE FOCUSED SOCIAL POSTS SHARES VIRAL E-MAIL CONTENT SEGMENTS AUTOMATION CONTENT SEGMENTS PROFILES PPC LANDING PAGES SALES FOLLOW UPS TRADITIONAL TRADE SHOW DIRECT MAIL WORKSHOPS
- 10. The best place to hide a dead body is page 2 of search results
- 11. So, How Does Your Site Earn Google Cash? relevance value to searcher experience Is this what I was looking for? Is this useful or entertaining? Was the site easy to use?
- 14. PAY-PER-CLICK WORKS WHY CAN PPC WORK SO WELL HIGHLY TARGETABLE DETAILED TRACKING BUDGETED TESTABLE INSTANT EXTERNAL INSIGHT $ 1,000 Initial Investment $ 1.00 CPC = 1,000 Clicks 10% Lead Conversion = 100 Leads 8% Close Conversion = 8 Sales $ 1,200 Average Sale $ 9,600 in Sales $ 8,600 Return On Investment Optimize, Increase Budget, Win
- 17. 40% OF B2B MARKETERS RATED THE LEADS GENERATED BY EMAIL MARKETING AS HIGH QUALITY. IMPROVING EMAIL OPEN RATE SUBJECT LINE Tell, don’t sell. SENDER Familiarity. HISTORY Don’t burn bridges.
- 18. E-MAILS THAT INCLUDE SOCIAL SHARING BUTTONS HAVE 158% HIGHER CLICK-THROUGH RATES. Limit the Actions Use Images Relevant, Engaging + Valuable Segment & Target Information Include Social Sharing Test & Measure CLICK-THROUGH RATES AVERAGE IS 1% – 4%
- 19. The shift from outbound to inbound! Buy – Beg – Bug à Earn! Shouting your message ! out, and hoping your ! customers hear it.! Creating something that ! draws the customer to you.!
- 20. VALUE IS KING Help me solve a problem! ! Teach me something new! ! Tell me a story! ! Show me something I’ve never seen before! ! Make me laugh, or cry, or cheer!
- 21. PERSONA FOCUSED VALUE If it doesn’t fit their need, ! it is a huge hole in your funnel.!
- 25. Lowes Home Improvement is also showcasing themselves as innovaNve Vine creators. They created a Vine campaign based on home improvement Nps, and started using the hashtag #lowesfixinsix. hUps://vine.co/v/bU61aqq2YOp
- 26. ALS ICE BUCKET CHALLANGE QDOBA CHEESE CONTEST
- 29. TRY HOOTSUITE
- 30. NURTURE LEADS! 50% of leads are qualified but are not ready to buy.! 95% Of prospects visiting your website are there to research.! Today’s prospects are ! unlikely to buy until the last! 1/3 the purchasing process.
- 31. BUILD A SYSTEM
- 32. GATHER INFORMATION ORGANIZE KNOWLEDGE CROWDSOURCE IDEAS MANAGE PLANS MEET PLANBOLD
- 33. GET A FREE SEO AUDIT insivia.com/seo-audit Andy Halko @andyhalko Insivia @insivia