2. Conversion Rate = Number of Visitors Who Reach Goal
Total Number of Visitors
X 100
Conversion
Marketing is a science. We can
utilize key performance indicators
to optimize and affect results.
3. Top Analytics Features
Goals
Track actions and how people get there.
Profiles
Separate your traffic and learn.
Events
Track smaller actions to learn uses.
PPC Integration
Integrate with your search marketing.
Intelligence
Get alerts to be able to take action on
analytics data.
4. Top Analytics Indicators
Bounce Rates
Why do they leave so fast?
Traffic Sources
Where do they come from and who
matters most?
Popular Content
What are people interested in?
Exit Rates
Where are they leaving from?
Abandon Destinations
In a process, where do they quit?
Search Phrases
How do they find you?
Campaign Paths
Where do people go for specific
campaigns?
Visit Length
How long do they spend on a page or
site?
Mouse Movement & Click Locations
Where on the page do people click most?
6. Social Media
Radian 6
Snurl
Track clicks easily for links.
Hootsuite
Manage all your social media
and get statistics.
Facebook
Get tons of information right on
Facebook. Use their
advertising tool.
Twitter
Use their search and trends data to get
stats.
Social Mention
Great tool to search specific terms.
Many More
Lot’s of analytics tools exist for Social
Media, explore to find more.
7. E-Mail Marketing
Exact Target
Provides enterprise features for
e-mail, mobile and social media
marketing.
Mail Chimp
Is a simple low-cost e-mail
marketing and survey tool that
provides tons of great features.
Opens
See who opens, try to figure out why.
Clicks
Learn why and where people click.
Location / Time
When do people open or click.
Subscribes / Unsubscribes
Are people interested or NOT in what
you have to say?
9. Other Marketing
Custom URLs
Use custom URLS from direct mail to social media to track when people
come from different campaigns.
Custom Phone Numbers
Use different phone numbers on various collateral, campaigns and media
with tracking to see what drives phone calls.
Landing Pages
Follow up your campaign message with similar messages, graphics and
a streamlined process for people to act.
Coupons / Codes / Ask
Make sure that in-store visits are tracked to see how people learned about you
and even why they came in.
10. Tying It Together
Use all these tools together to really learn what
works. Knowing how people find you, what
messages work, what information they want and
how they leave can all be tied together to help in
every aspect of your business.
11. Think
A solid foundation is built with
expert knowledge, constant
measuring, thoughtful
interpretation and smart
processes.
• Market Research
• Strategic Planning
• Measurement
• Usability Testing
• Process Improvement
• Training & Seminars
Design
Focused and impactful, our
designs and messaging
resonate with your audience to
drive conversions.
• Branding & Identity
• Web & Interactive
• Print & Packaging
• Tradeshows & Signage
• Photography, Video & Writing
• E-Commerce & Online Apps
Engage
Targeting solutions to reach and
build relationships with your
audience, we deliver your brand
to wherever they are.
• Search Optimizations
• E-Mail Marketing
• Advertising
• Public Relationship
• Social Media
• Mobile
