Call Reluctance: 3 Steps to Overcome Your Fear of Rejection when Selling By Phone

InsideSales.com
InsideSales.comFounder, President, and Chief Strategy Officer em InsideSales.com
Michael Pedone, founder of SalesBuzz
Anil Somaney, VP of Business
Development at InsideSales.com
CALL RELUCTANCE:
3 STEPS TO OVERCOME
YOUR FEAR OF
REJECTION WHEN
SELLING BY PHONE
Michael Pedone
Founder
Salesbuzz.com
linkedin.com/in/michaelpedone
@MichaelPedone
Today’s Speakers
Anil Somaney
VP Business Development
InsideSales.com
linkedin.com/in/anilsomaney
THANKS
FOR JOINING US LIVE!
HOW THIS WILL WORK
• This webinar will last about an hour
• Type in your questions in the Q&A box as you think of them
• Write down some action items
• This is being recorded… I’ll tell you how to access the
recording at the end
• Refresh your browser if you experience any issues
ABOUT ME
Anil Somaney is a seasoned executive with the
ability to leverage his analytical &
operational disciplines to transform a business.
Anil has spent most of his career at AT&T
where he held multiple roles across Sales,
Sales Operations, and Finance. Currently, he
is the Vice President of Business Development
at InsideSales.com and serves as a product
advisory board member at SalesHood.
Anil, his wife Jennifer, and their 7 year old son
reside in Allen, Texas.
Anil Somaney
VP Business Development
InsideSales.com
linkedin.com/in/anilsomaney
ABOUT MICHAEL PEDONE
• Tell us a fun fact
• What is your role
• Where you gained your
experience
• What makes you an expert
• Where people can find your
content
Michael Pedone
Founder
Salesbuzz.com
linkedin.com/in/michaelpedone
@MichaelPedone
IF YOU’RE READY
GIVE US A THUMBS UP.
WHAT TO
EXPECT
What Causes “Call Reluctance”
How to Overcome it
How to Avoid it From Happening In
the Future
CALL RELUCTANCE | Michael Pedone
POLL 1:
CALL RELUCTANCE | Michael Pedone
The Negative Effectives
Of Call Reluctance Are…
CALL RELUCTANCE | Michael Pedone
SO…
WHAT CAUSES “CALL RELUCTANCE”
LIST Fear
LIST Fear
Rejection
CALL RELUCTANCE | Michael Pedone
TWO BIGGEST REASONS FOR
CALL RELUCTANCE ARE FEAR
AND REJECTION
WHAT
CAUSES
FEAR?
____________________________
____________________________
____________________________
WHAT
CAUSES
REJECTION?
____________________________
____________________________
____________________________
CALL RELUCTANCE | Michael Pedone
So How Do We SOLVE
These Two Factors?
CALL RELUCTANCE | Michael Pedone
CURING YOUR FEAR
CALL RELUCTANCE | Michael Pedone
Cure Your Fear by Knowing Your:
Sales Objective
CALL RELUCTANCE | Michael Pedone
Your Sales Objective is to Help!
CALL RELUCTANCE | Michael Pedone
How Do We Drastically
REDUCE REJECTION?
CALL RELUCTANCE | Michael Pedone
By Fixing What’s Broke
CALL RELUCTANCE | Michael Pedone
Your Sales Process is What’s Broke
CALL RELUCTANCE | Michael Pedone
THE FINAL PIECE TO ELIMINATING CALL
RELUCTANCE IS TO
ROLE-PLAY
3-STEPS TO
OVERCOME CALL
RELUCTANCE
Make Sales Calls with the Intent
to HELP Your Prospects
Fix Your Broken Sales Process
Role-Play
Call Reluctance: 3 Steps to Overcome Your Fear of Rejection when Selling By Phone
CONFIDENCE IS KING…
VS
POLL QUESTION
• Are you using any type of predictive analytics to know who
to call or when to call?
NOT ALL DIALS ARE EQUAL
TECHNOLOGY
VS
LOCAL
PRESENCE
GAMIFICATION
• Increase individual rep motivation
• Add Visibility Into Performance
• Recognize Top Performers
TRAINING
PRODUCT SALES SKILLS CAREER PATHING
• Product features &
functionality
• Only go as deep as the
role
• Be able to understand
application to customers
• Ability to articulate benefits
from using the tool themselves
• Deep understanding of the sales
motions
• Be able to reference case studies,
proof points, etc.
• Reinforced through sales peers
• Quarterly career planning
discussions
• Clear expectations for
advancement
• Coaching behind targeted skills
OPERATIONAL
• Daily targeted coaching behind published KPI’s
• Remote call monitoring with feedback weekly (4/rep/month)
• Coach behind trends (don’t play Whack a Mole)
TODAYS WEBINAR RECORDING
• Tomorrow we will email you a link to today’s recorded
webinar. Feel free to share it with your colleagues.
• Take advantage of the resources available for download
QUESTIONS &
ANSWERS
USE THE Q&A BOX NOW.
Michael Pedone
Founder
Salesbuzz.com
linkedin.com/in/michaelpedone
@MichaelPedone
Today’s Speakers
Anil Somaney
VP Business Development
InsideSales.com
linkedin.com/in/anilsomaney
1 de 35

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Call Reluctance: 3 Steps to Overcome Your Fear of Rejection when Selling By Phone

Notas do Editor

  1. 2 of the great legends in our industry
  2. Days – Blitz days versus training Times – strategically place your coaching, 1x1’s, team events, etc. Response time - Call hot leads immediately. Respond within 5 minutes. Measure it in minutes and seconds, not days and hours. Persistence - contact 6-12 times. Don’t dump your money and time down the drain by only calling a few times. Call at different times of the day, and within days instead of weeks.
  3. Days – Blitz days versus training Times – strategically place your coaching, 1x1’s, team events, etc. Response time - Call hot leads immediately. Respond within 5 minutes. Measure it in minutes and seconds, not days and hours. Persistence - contact 6-12 times. Don’t dump your money and time down the drain by only calling a few times. Call at different times of the day, and within days instead of weeks.
  4. PRODUCT How it works – Go as deep as the role – I look at it as the difference between water skiing, scuba diving, and snorkeling. If you go too deep reps can get lost in it. If you don’t go deep enough then they will just skim over the important parts and will not have a good enough understanding to handle any curve balls. Giving the right level of understanding on how it works will allow a rep to have enough confidence to answer and navigate the prospect’s initial questions. Believing in the product will help reps believe in themselves. How each feature is beneficial to users – understanding the pros and cons of each feature will allow reps to quickly identify how to guide the conversation towards your strengths. Playing towards strengths will give reps reassurance in the product and in themselves. Use the product daily – Creating habits of using the product will allow the reps to create the best workflow processes. Sales Skills Have a road map to reference – Have a destination. Beginning with the end(s) in mind will help reps know where to take the conversation. After understanding the products this skill will help reps choose which products and features will benefit the prospects the most. Use pitches, talking points, stats, and proof stories – At InsideSales.com we use first call sequence. Each rep uses a coach to help them create a custom pitch including and intro, trust ladder, cool feature/benefit, and proof story. Reps do not red this but they do use it as a guide if they get off track. Train on best practices, talking points, stats and proof stories. This will empower reps to show in real examples how the products benefit real people. Role play everyday – Sharpen the saw. Have different situations like objections, etc. and have reps role play with each other, coaches, and managers. This will help reps be versatile and ready for different circumstances. Reps should be good enough to explain/pitch it to anyone from their grandma to the President of a company. - and the pitch better be different for both. CAREER PATHING Clear expectations to advancements – Reps will always stay more motivated when they know they are working towards a career goal. It makes every dial worth more. It helps them see the forest and not get stuck in the trees. Identify strengths – If you are a right handed batter, don’t swing left handed. Help reps to identify strengths and play to those strengths. This will help reps to develop your company with new innovative ideas and feel like they are contributing to something bigger. When reps realize that they are a part of the company growth and vision they become more invested in doing the little tasks like dialing. Assess goals and progress monthly if not more – Refresh often – We have found internally that our reps need to refresh about every 6 weeks. Making sure reps needs are met in these three areas will give reps consistent reinforcement and sense of priority and importance.