Enterprise mobility is a growing and unavoidable trend. Fueled by the consumerization of IT, enterprise mobility answers several issues are facing: a longer time to commute, a desire to improve their work/life balance, a need for more flexibility in their schedule. Implementing BYOD (Bring Your Own Device) policies and fostering enterprise mobility seems like a win-win situation for both employees and employers. But it is a security conundrum for IT departments. How to manage data privacy while enforcing security rules? Which solutions to adopt?

1. Prepared by Helene Andre, Business Development & Marketing
For PRIME Paris Region International Mission Enterprise
February 2015
Insights from Silicon Valley
Enterprise Mobility

2. A work/life balance pushing for mobility
Employees spend a lot more time on mobile devices (phones &
tablets) than on their desktop or laptop
55%
45%
50%50%
2017
Corporate-owned
devices
BYOD
In the US, more and more employees are expected to supply
their own devices to work on

3. Consumerization of IT
A paradigm fueled by an array of new technologies (High speed network 4G/LTE
& Cloud)
From Mobile Device to Enterprise Mobility Management
Companies’ mobility practice are evolving to serve many purposes, not only
messaging, but also collaboration, productivity and business process
optimization.
Therefore , Mobile Device Management vendors are now going after the
management of the entire Enterprise Mobile Environment (Devices,
Applications, Mobile Services) to grow their revenue base.

4. 2011
iPhones & iPads for Sales force
Apple & AirWatch
 1,400 employees equipped
Sunbelt Rentals American Airlines
Companies That Are Leading the Pack
2012
Electronic flight bags
Apple
 $1.2 million saved per year
Kimberly-Clark
2011
Access to corporate resources
Apple & MobileIron
 Implemented in 40 countries

5. Companies That Are Leading the Pack / Sunbelt Rentals
Starting in 2010, Sunbelt Rentals adopted iPhone and iPads massively for its
sales force. Sunbelt Rentals developed an in-house corporate app to access
the latest pricing and availability, and to improve the quality of the
customer’s experience.
Today, 1,400 employees are equipped.

6. Companies That Are Leading the Pack / American Airlines
In 2012, American Airlines decided to switch to electronic flight bag, freeing
pilots from their traditional bag full of airways charts, airport maps and
operations manuals that could weigh 40 pounds.
With this simple decision, AA improved pilots’ life, made the flight bag
easier to use and saved an estimated $1.2 million of fuel annually

7. Companies That Are Leading the Pack / Kimberly-Clark
With a growing BYOD community to serve, Kimberly-Clark formed a Mobility
Center of Excellence to build an internal app catalog. “Apps@Work” features
third-party business apps from the App Store as well as custom iOS apps
developed in-house for specific tasks and lines of business.
Today, more than 30 percent of iOS devices are employee-owned and utilize
a self-service support model.

8. Emails and notes
Growing Numbers of BYOD Innovations
Tasks and collaboration Field personnel
COLLUSION

9. Growing Numbers of BYOD Innovations
Evernote is a software that allow users to
capture, organize, & find information
across multiple platforms
Acompli is a mobile app email that
provides advanced email, full calendaring,
easy file sharing
Hall is a real-time business messaging
platform with integrations with Box,
Dropbox etc.
Slack offers a real-time messaging,
archiving and search tool
Asana is a web and mobile application
that brings together tasks and
conversation
Collusion is a real time collaboration
software supports to share thought across
devices
Clicksoftware puts all time related
services on one platform from timesheet
to scheduling & dispatch
Square enables clerks to process payment
wherever they are without registers

10. The Pressing Question of Security
For the majority of companies, concerns over security, privacy and platform variation
stand in the way of mobile app initiatives: 33% name “security and privacy” as their
first concerns
22% of all mobile devices produced will be stolen or lost during their lifetime
Different Modus Operandi to secure BYOD
$120 M
$101 M
$1.5 B

11. Different Modus Operandi
Containerization Creation of a secure partition on mobile devices containing enterprise credentials,
apps and data. Data is encrypted. Outbound communications with the partition and its apps can
only be done through enterprise VPN (per App VPN).
Tokenization Instead of sending user credentials through the channel, an encrypted token valid only
for a specific transaction is sent over the wire. Used with ApplePay, the technology is likely to expand
to all e-payments and possibly remote enterprise access.
Identity as a Service Cloud-based service that provides a set of identity and access management
functions to target systems on customers' premises and/or in the cloud. At the same time, cloud
services are embracing SSO standards so that they don’t have to store and manage enterprise user
credentials.
Strong Mobile Authentication Ubiquitous strong authentication, including 2FA and biometrics. The
FIDO alliance is gaining strong momentum among cloud service providers and devices manufacturers
with its objective to completely segregate personal traffic from enterprise traffic possibly by using
two different carriers and two different phone numbers on the same device.

12. Finding the Right Balance
In the future, it will come down to finding the right balance between not enough
security that would be harmful for the company and too much security that would
deter employees from adopting BYOD.
Secure environment & Seamless UX
In the end, because companies want to make sure data is secure and employees want
a seamless User Experience, security has to be almost invisible for them.

13. Sources
http://www.gartner.com/newsroom/id/2466615
http://www.marketingcharts.com/online/in-the-us-time-spent-with-mobile-apps-now-exceeds-the-desktop-
web-41153/
http://www.gartner.com/technology/reprints.do?id=1-1UURNKA&ct=140603&st=sb
http://www.forbes.com/sites/matthewstibbe/2013/05/03/american-airlines-pilots-lose-40lb-with-apple-ipad-
electronic-flight-bag/
http://www.rcrwireless.com/20120720/wireless/case-study-sunbelt-rentals-strategy-empower-sales-force-
iphones-ipads-2
https://www.youtube.com/watch?v=UK8knp0pbb8
http://docs.media.bitpipe.com/io_11x/io_119442/item_1029407/its-all-about-the-app-mobile-security.pdf
http://www.businessinsider.com/googles-120-million-divide-acquisition-2014-10

14. About PRIME & French Tech Hub
PRIME is a transatlantic innovation platform
promoting the Paris region as a center of innovation
and engaging in activities to encourage and
incentivize American companies and organizations
to invest in the Paris region.
PRIME is a subsidiary of the Paris Region Economic
Development Agency.
French Tech Hub serves as the U.S. Hub for
entrepreneurial and innovative French companies.
We provide custom-tailored services to help our
clients strategize, launch, expand, and achieve their
business potential.
For more info,
contact Marie-Perrine Durot
marie-perrine.durot@parisregionentreprises.org
For more info,
contact Marie Buhot-Launay
marie.buhotlaunay@frenchtechhub.com