Presented at InnoTech Oregon 2013. All rights reserved.

1. Social Listening and Follow Up

2. Jeff Bunch – Moderator
Digital Strategist
@JeffreyRBunch
Melissa Barker
Social Media Manager, Jive Software
@Melissa_Barker
Anne Bell-Fysh
Social Media Coordinator, OHSU
Tweet your questions during the panel with #InnoTechSL
Lisa Peyton
Digital Strategist, Exec. Editor, TMMPDX.COM
@lisapeyton

3. Social Media Listening, also known as
social media monitoring, is the
process of identifying and assessing
what is being said about a company,
individual, product or brand on the
Internet.
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4. >> What tools are available?
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5. Tweet Questions using: #InnoTechSL

6. >> The Good, the Bad, and the Ugly.
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10. Internal Expert Action
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Social
Listening
Melissa
Social Media Manager
(Jive Software)
Leigh
Social Media Manager
(Agency - Spredfast)
Funnel To
Funnel To
Sales Lead
Support
Question
Funnel To
Product
Feedback
Sales Team
Carly – Sales Rep
1) Carly responds to
prospect as herself
Support Team
Mathew – Support Rep
Product Team
Clara – Dir. Product
1) Mathew investigates
2) Mathew responds as
Jive Software
1) Clara shares with
product team
2) Leigh responds as
Jive Software

11. Tweet Questions using: #InnoTechSL