Guerilla Usability Testing
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This document discusses guerrilla usability testing techniques that can provide quick feedback from users. It introduces whiteboards, coffee time testing, sketch boards, and online resources as methods. Whiteboards involve posting interfaces on a whiteboard and collecting anonymous comments. Coffee time testing buys people's time in exchange for coffee to get quick feedback. Sketch boards use templates for users to provide input over 45-60 minutes. Online resources like UsabilityHub and Usability.gov provide free templates and guides. The goal is to start conversations with users early to understand what they do and do not want.
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Guerilla Usability Testing
- 1. Welcome SharePoint TechFest Houston Guerilla Usability Testing @sparkhound James Thompson sparkhound User Experience designer @pixelneer
- 2. “If I had asked people what they wanted, they would have said faster horses.” Horseshit. - Henry Ford
- 3. “If I had asked people what they wanted, they would have said faster horses.” Horseshit. - Henry Ford horse sh!t
- 4. Some Popular excuses for not asking users It’s too hard It’s too expensive We don’t have access to users We are the users We already know what the users want
- 5. Keep in mind… These techniques are intended to help you start having conversations with your users. The user doesn’t always know what they want – but they do know what they DO NOT. If nobody wants to use your project when it’s done … wouldn’t you want to know before you start it?
- 6. Enter Guerilla Usability Testing Whiteboards Coffee Time Sketch boards Online Resources
- 7. • A whiteboard preferably in a high traffic area • A printout / drawing of the interface • A simple question you want answered Whiteboards What do you need?
- 8. Whiteboards What do you do? • Post the interface you want feedback for on the whiteboard. (masking tape or magnets) • Ask your question. • Make sure there are plenty of markers available.
- 9. Whiteboards Advantages • Quick and easy • Users can comment anonymously • Easily done in an agile environment Disadvantages • May get no suggestions for improvement • Little opportunity for any follow-up with users • Potential for non-focused comments
- 10. • A laptop/ tablet or just paper and a pen • Coffee, Tea, or tasty beverage* (coffee shop or break room) • A simple question(s) you want answered • No more than 5 minutes of someone’s time Coffee Time What do you need? * search Drunk User Testing
- 11. Coffee Time What do you do? • Setup in a corner table etc. • Have your laptop/ tablet or sketches out and ready • Ask random people if you can buy their coffee for 5 minutes of their time getting some feedback. • Ask no more than 2-3 ‘non-leading’ questions and take note of their responses.
- 12. Coffee Time Advantages • Fairly easy • Instant user feedback • User is present for follow up questions - Like why? What about…? Disadvantages • ‘Random’ people will have dynamically different skill levels (This is not necessarily a bad thing.) • Potentially quick turn-around • High Distraction level
- 13. sketch boards 6-up template 1-up template • Some Sharpies, post it notes • A small group (typically no more that 5 or so) • Some 6-up and 1-up templates* • 45 minutes to an hour • A moderator to take notes and manage time boxes. What do you need? * PDF downloads at sparkhound.com/blog
- 14. sketch boards 6-up template 1-up template What do you do? • Distribute the 6-up templates and begin the timebox. • At the conclusion of the timbebox, each user should present his/hers 6-up explaining choices they made. • Repeat the process with the 1-up template.
- 15. sketch boards 6-up template 1-up template Advantages • Allows the users to feel like they are part of the process • Gets early ‘buy-in’ from users • Facilitates an open conversation that will almost always provide new ideas. Disadvantages • A bit more time consuming than the other options • Works best at the front of an agile process
- 16. online resources usabilityhub.com • Free (You gain credits by participating in other tests) • Make your own OR use one of 9 ‘templates’ • Tablet and phone versions available usability.gov • Free • Over 60 Testing Documents and Templates • How to’s, Best Practices…
- 17. Thank You. SharePoint TechFest Houston Guerilla Usability Testing @sparkhound James Thompson sparkhound User Experience designer @pixelneer
Notas do Editor
- Show of hands. How many have heard this before? How many have used it as a reason to not ask users for feedback?
- Faster horses were NOT a problem. In fact, horses were THE problem. More specifically… An easier way to remove the average of 41 dead horses a day on the streets of New York Some place to relocate the 1200~ metric tons of manure produced each day, and someone to do the relocating Some place to stable the 100,000+ horses that operated within New York, and food to feed them Nobody would have asked for faster ones.
- Any of these sound familiar?
- These techniques are intended to help you start having conversations with your users. The user doesn’t always know what they want – however they always know what they DO NOT. If nobody wants to user your project when your done … wouldn’t you want to know before you start it?
- I’m going to introduce you to 4 fairly quick and dirty methods of getting feedback on your interface or project. - whiteboards - coffee time sketch boards Online resources
- Every office has them. Print up or draw a wireframe on a whiteboard in a prominent area. Right next to the coffee is a good spot. Ask a simple question you want answered Swap it out weekly. As people get used to seeing it, they will get used to sharing their thoughts..
- Tip: If I see someone standing looking at the whiteboard, walk up and ask them if they have any questions or thoughts.
- A good suggestion is to setup up a bit of a routine… a new comp or mockup is posted every Wednesday. This gives everyone plenty of time to comment, but also keeps it fresh In an agile environment, put up the wireframes for the next sprint for feedback. You can then take the feedback and apply it to the next sprint, while getting feedback on the NEXT iteration.
- Remember to keep your questions from ‘leading’ the user, and keep them simple and short. Listen to the user, and allow them tangents. Keep the sessions time-boxed to 5 minutes or so (allow the user to expand the time if they wish, but your session should be quick) This is easily achieved by keeping it simple 1. Where would you click to find more information about x? 2. Why did you choose that option?
- Now. I’ve done this at several local Starbucks to the point the barristas will send someone over for me when the seat across from me becomes available, and just have a ‘running tab’ that I’ve told them to cut at a certain dollar amount.
- Should be informal to help participants to relax and share their feedback. (Not too casual, you still want credibility with the participant) Make notes of what the participant says they do and don’t like including any anecdotes they may want to share
- Sharpies help people from focusing on details too deeply Post it notes for making notes during the conversation/ reviews 6-up and 1-up PDF templates that are available from the sparkhound blog a good 45 minutes to an hour
- 6 up template drawing should be time-boxed to no more than 10-15min (roughly 1-2min per) drawing should be done with sharpies to keep the picture big Nothing should be off limits. Draw what you want. ‘We can figure out the technology later’ Each user should discuss each of their 6 options, and why they wanted something in a particular place 1 up template drawing should be time-boxed to 5 minutes or so. Participants should take the ideas from either their own 6 up, or another participants and ‘finalize’ their sketch Discussion with group about the decisions they made Moderator takes notes on the post-it-notes during this time making note of any ideas, or suggestions that resonate with the group. Match the results of the sketch board session(s) with the business goals, and see how the two can be paired to give the users what they are wanting, while still meeting the business goals.
- This is a great tool to start generating buzz and getting the users to ‘buy-in’
- usabilityhub.com Free to participate, and each test you participate in gains you credits to then spend on your own tests. Recommended tests include Trust, Branding, Shopping Cart, Benefits, Prominence, Language, Audience, Newsletter, and Sign up The tablet version is a good way to rack up credits quickly by spending a short bit of time just taking tests while waiting at the doctors or other appointments. usability.gov Great resource for standardized documents including UX study overview, Test Plan, Screener questionnaire , Survey formats and on and on.