9. ERP, OSS, Workflow,
SW Apps (custom),
Website (complex),
Databases, Big Data
Blogs, Wikis,
Subversion,
Test/Dev, SaaS,
Website
Email, Workspaces
Chat, IM, CRM
CUSTOM APPS PACKAGED APPS STANDARD APPS
Apps’ Rightful Homes
10. Maximum customization
Security can be as good as you
design it
Scaling can only be as good as
you design it
Full control over facility location
Strengths
Requires significant non-core in-
house expertise
Requires you to focus on both
your application and your hosting
Low economies of scale
Support comes from Google
search
You actually have to design your
scaling and security configuration
Trade-offs:
Co-lo / in-house
Weaknesses
11. Mature, well understood
platform that works
Security compliance and
consulting services
Best support
Customization to match needs
Uptime
Strengths
On-demand costing in non-
standard
Works best when combined with
some expertise
Scale on a per-server basis;
requires foresight and lead-time
Limited control over facility
location
Can be some trouble for start-ups
Trade-offs:
Dedicated Hosting
Weaknesses
12. Flexible costing
Scalability built-in
Easy to get started
Lets customer focus on
application
No systems expertise required
Strengths
Overpaying 3X for constant
workloads
Limited software flexibility
Security tied to the platform
No control over facility location
Support for only what’s included
in the system
Less maturity than Dedicated
Must trust the cloud for uptime,
performance, and scale
Trade-offs:
Cloud, Elastic Computing, On-Demand
Weaknesses
17. Expertise & Scale Matter
Startup SMB&
Departments
Hyper Growth
web 2.0 Company
Enterprise/Large
Scale
Company Type
Cloud Managed &
Cloud
Managed &
Cloud
In-House/
Colo/
Dedicated/Cloud
In-House/ColoIn-House/ColoIn-House/Colo
Colo,
Dedicated.
&Cloud
Dedicated &/or
Cloud
Software
Development
Sys-Admin
Large
Infrastructure
Expertise
+
+
Dedicated &/or
Cloud
Dedicated &
Cloud
Scale
Managed &
Cloud
18. Your Needs Change!
Cloud Cloud +
Dedicated
DIY
Start-up
Require More
Flexibility
or to Save
Money
Grow to Find
Economies of
Scale
Cloud +
DedicatedDedicated
Colo/DIY
Established
Require More
Scalability
Established
Require Less
Capex
Dedicated
Require More
Scalability
Cloud +
Dedicated
Cloud +
Dedicated
25. Developing Your Strategy
Too easy to get lost by:
• Overspending based on cloud hype
• Locking into false choices
• Spending valuable time on wrong details
• Delayed thinking about scale & architecture
• Not focusing on where you deliver value
It is critical to find the right home where your
application can grow economically!
26. Emil Sayegh, CEO and President
Codero Hosting
email: ceo@codero.com
Twitter: @esayegh or @codero
Thank You!