The State of App Downloads and Monetization: North America

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This infographic capture the trends and patterns in the mobile app world as witnessed on our network for the period of Q1-2015.

POPULAR APP DOWNLOAD DESTINATIONS
IOS PREMIUM OVER ANDROID
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi
THE STATE OF
APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
CANADA
447
136
MEXICO
145
66
PUERTO RICO
34
62
268
164
USA
CPD
eCPM
= Share of app downloads
NORTH AMERICA | June | 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q1 2015 DATA
Cost = CPD
58% GAME
32% ENTERTAINMENT
4% COMMUNICATION
2% TRAVEL
1% TECHNOLOGY
GAME 394
ENTERTAINMENT 39
COMMUNICATION 127
TRAVEL 296
TECHNOLOGY 102
2
USA PUERTO RICO
1 1
CANADA
PUERTO RICO
93%
USA
4%
CANADA
2%
MEXICO
1%
150
CANADA
89
USA
-21
MEXICO
-70
PUERTO RICO
COST OF APP DOWNLOADS
Insights

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The State of App Downloads and Monetization: North America

1. POPULAR APP DOWNLOAD DESTINATIONS IOS PREMIUM OVER ANDROID CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CANADA 447 136 MEXICO 145 66 PUERTO RICO 34 62 268 164 USA CPD eCPM = Share of app downloads NORTH AMERICA | June | 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q1 2015 DATA Cost = CPD 58% GAME 32% ENTERTAINMENT 4% COMMUNICATION 2% TRAVEL 1% TECHNOLOGY GAME 394 ENTERTAINMENT 39 COMMUNICATION 127 TRAVEL 296 TECHNOLOGY 102 2 USA PUERTO RICO 1 1 CANADA PUERTO RICO 93% USA 4% CANADA 2% MEXICO 1% 150 CANADA 89 USA -21 MEXICO -70 PUERTO RICO COST OF APP DOWNLOADS Insights