This infographic capture the trends and patterns in the mobile app world of Europe as witnessed on our network for the period of Q2-2015.

1. Insights
POPULAR APP DOWNLOAD DESTINATIONS
ITALY
SPAIN
210
RUSSIA
2
FRANCE
1
UNITED KINGDOM
1
ITALY
ITALY
172241
UNITED KINGDOM
241
RUSSIA
30
SPAIN
59
185 130 119 64 45
FRANCE
CPD
eCPM
IOS PREMIUM OVER ANDROID
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
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THE STATE OF
APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM
APP DOWNLOAD
= eCPMs
COST OF APP
DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
EUROPE | JULY 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE
BASED ON Q2 2015 DATA
Cost = CPD
95% GAME
2% TRAVEL
1% mCOMMERCE
1% ENTERTAINMENT
0.4% TECHNOLOGY
GAME 104
TRAVEL 125
mCOMMERCE 333
ENTERTAINMENT 251
TECHNOLOGY 295
47%
RUSSIA
6%
17% FRANCE
13%
UNITED KINGDOM
5%
SPAIN
COST OF APP DOWNLOADS
195
ITALY
184
FRANCE
142
RUSSIA
133
SPAIN
131
UNITED KINGDOM