LATAM Q4 2014 InMobi Network Research

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InMobi

Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for LATAM

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insights@inmobi.com @InMobiwww.inmobi.com / /
78%
Ad impressions on
InMobi network
in LATAM on are
mobile apps.
Apple iPhone
Motorola XT1033
Samsung GT-I8552B
Motorola XT1032
Samsung GT-I8190L
Handset Share Of Impressions Manufacturer’s Share Of Impressions
86.0% 11.2%
Tablets and
Connected Devices
Smartphones
Mobile
App
44% 13% 10% 10% 4% 3% 3% 13%
+2.2 -2.5
Others
81.3% 10.1% 3.3%
iOS RIM OSAndroid
+4.3
-5.0
2.8%
Feature
Phones
+0.3
7.6%
2.6%
4.6%
2.5%
2.4%
Top Countries by Region
Device Share Of Impressions
-0.2 +2.7 -5.0 +1.2 +0.8 -0.0 +0.1 +5.3
LATAM MARKET OVERVIEW
48.8%
BRAZIL
8.4%
ARGENTINA
9.6%
COLOMBIA
FASTEST
GROWTH
#1
-0.0
OS Share Of ImpressionsOS Share Of ImpressionsOS Share Of Impressions
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
22%
Ad impressions on
InMobi network
in LATAM on are
mobile websites.
Mobile
Web

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LATAM Q4 2014 InMobi Network Research

1. insights@inmobi.com @InMobiwww.inmobi.com / / 78% Ad impressions on InMobi network in LATAM on are mobile apps. Apple iPhone Motorola XT1033 Samsung GT-I8552B Motorola XT1032 Samsung GT-I8190L Handset Share Of Impressions Manufacturer’s Share Of Impressions 86.0% 11.2% Tablets and Connected Devices Smartphones Mobile App 44% 13% 10% 10% 4% 3% 3% 13% +2.2 -2.5 Others 81.3% 10.1% 3.3% iOS RIM OSAndroid +4.3 -5.0 2.8% Feature Phones +0.3 7.6% 2.6% 4.6% 2.5% 2.4% Top Countries by Region Device Share Of Impressions -0.2 +2.7 -5.0 +1.2 +0.8 -0.0 +0.1 +5.3 LATAM MARKET OVERVIEW 48.8% BRAZIL 8.4% ARGENTINA 9.6% COLOMBIA FASTEST GROWTH #1 -0.0 OS Share Of ImpressionsOS Share Of ImpressionsOS Share Of Impressions Q4 2014 Q4 2014 Since Q3 2014 Since Q3 2014 + - Percentage point change since Q3 2014 + - Percentage point change since Q3 2014Q4 2014 Q3 2014 Q4 2014 vs Q3 2014 22% Ad impressions on InMobi network in LATAM on are mobile websites. Mobile Web

LATAM Q4 2014 InMobi Network Research

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