Native is Natural in Mobile

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Learn what native advertising is and why it provides a non-obtrusive experience for your mobile audience. Pankaj Bengani – VP of Global Strategic Partnerships, InMobi

Marketing Negócios Tecnologia

Native is Natural in Mobile
Jan 29, 2013
Advertising Research Foundation

INMOBI
GLOBAL REACH WITH LOCAL SERVICE

OFFICE WITH
CREATIVE SERVICES
REGULAR INMOBI
OFFICE

17 offices worldwide

There is an
“experience lag” for
interactions to new
mediums.

$

WHAT IS
NATIVE
ADVERTISING?
Non-obtrusive
Contextual
User experience ﬁrst

IMMERSIVE CREATIVE

The
Native
Experience

AUDIENCE
INTELLIGENCE

PERSONALIZED
AT SCALE

IMMERSIVE CREATIVE

AUDIENCE
INTELLIGENCE

PERSONALIZED
AT SCALE

INTERACTIVE AND
CONTEXT SPECIFIC
ENGAGEMENT

Creative formats that
fundamentally align with the user
experience.

CUSTOM
PERSONAS

IMMERSIVE CREATIVE

AUDIENCE
INTELLIGENCE

PERSONALIZED
AT SCALE

SOCIAL
ECOSYSTEMS

BEHAVIORAL
SCIENCES

Intelligent
targeting built on
the database of
context and intent.

AUDIENCE
INTELLIGENCE
CROSS DEVICE
COLLABORATION

USER LIFE MAPS

FOCUS ON THE USER

>

CLICKS

CONVERSIONS

CTR

CVR

3.06%

Let’s Aspire to
Greater
1.65%

1.73%

1.99%
1.58%

1.40%
1.12%
0.63%

Banner Ads Expandables Interstitials

Text Ads

Chart 4: Average conversion Rates Across Ad Formats by OS, Q2 2013
Average Conversion Rate in iOS
Average Conversion Rates on Android

Publisher

Advertiser

PATH FORWARD:
RESET ECOSYSTEM PRIORITIES

TILED EXPERIENCES

Sponsored
!

Get the new Galaxy S4
Now at only USD 499!!

WHAT DOES THE FUTURE HOLD?
NATIVE
INTERSTITIALS
TAKE OVER
BANNER
STATIC

RICH MEDIA

TAKE OVERS

?
NATIVE

INTERSTITIALS

Let’s Connect
Pankaj Bengani
VP Global Strategic Partnerships
pankaj@inmobi.com
@2weetpankaj

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