The document discusses the changing nature of media and media literacy in the digital age. It argues that traditional approaches to media studies that focus only on analyzing texts are becoming outdated, as people now actively engage with and distribute media through social platforms. It advocates developing new pedagogical approaches that examine how people interact with and attribute meaning to media through practices like remixing, sharing, and online participation.

1. RAGGED TROUSERED WIKINOMICS Back to the future for poor old Media Studies?

2. Poor old Media Studies http://news.bbc.co.uk/today/hi/today/newsid_8204000/8204849.stm

8. Stuff I’ve been doing

10. Take the Skinheads Bowling In 1985 I bought this record. Now it reminds me of being a sixth form student. Long time ago. For Xmas 23 years later I got a USB turntable. This week I converted the original to mp3 and then put it on my ipod. Then I went on facebook and told everyone I was listening to it. If my ‘friends’ are remotely interested they can download it from facebook through another application. Then someone posted the link to this ska cover version I had never heard. Is this ‘we media’ or ‘me media’? I don’t know. Am I giving meaning to media or just distributing it in a new way? Either way are the texts in question less important than the dissemination – the chain? Is this kind of stuff, which is going on in many parts of the world, every minute, relevant to Media education? How should we respond? Should we ignore it, thinking of it as just a new aspect of the media? Should we think of new kinds of concepts to theorise it? Should we assess online exchange as well as production itself? Can you even separate these anymore? Or what?

20. NOT TEXTS BUT cultural products to which people give meaning (Barker, 2007)

37. We Media and Democracy

40. On the other hand 1

41. On the other hand 2

42. On the other hand 3 ……… where’s the serving dude?

44. Education 1.0 Mass Literacy / Divided Schooling Media Studies Absent 2.0 Mass Media / Mass Schooling / Divided Distribution 3.0 Divided Schooling / Digital Divide / Web 2.0 Media 1.0 – Texts / Marxism Media 1.5 – Texts / Production Media 2.0 – People

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