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NEWS FROM MONDAY TO SUNDAY
MEANS NEWSPRINT NEWSPAPERS
    SEVEN DAYS A WEEK?

      JUAN GINER
       INNOVATION
         Founder
        Norfolk, USA
INNOVATION
EXTRA! EXTRA! EXTRA!
 THE 1945 NEW YORK
NEWSPAPER BLACKOUT


        INNOVATION
17 LONG, LONG DAYS
WITH NO NEWSSTANDS SALES
  AND NO HOME DELIVERY



          INNOVATION
HOW NEW YORKERS
   GOT THE NEWS
  DURING 17 DAYS
WITH NO DELIVERY OF
    NEWSPAPERS?

       INNOVATION
GOING TO THE PAPERS,
   AND QUEUING
  AN AVERAGE OF
    TWO HOURS


        INNOVATION
THE NEW YORK TIMES
From 38,000 to 200,000

  THE DAILY NEWS
From 37,000 to 900,000


        INNOVATION
AND HOW LEGENDARY
MAYOR FIORELLO LAGUARDIA
    READ THE SUNDAY
   COMIC STRIPS TO THE
   NEW YORK CHILDREN
         INNOVATION
WHAT ABOUT TODAY?
HOW YOU WILL SURVIVE IN 2008
 TO A NEWSPAPER BLACKOUT?


            INNOVATION
ONLINE AND
BROADCASTING NEWS
       RULE


      INNOVATION
ALL THE NEWS COME TO US
      BY ALL MEANS




          INNOVATION
ALL THE NEWS COME TO US
      BY ALL MEANS
        ANYTIME




          INNOVATION
ALL THE NEWS COME TO US
      BY ALL MEANS
        ANYTIME
       ANYWHERE



          INNOVATION
ARE WE GOING TO BE
 OUT OF BUSINESS?



       INNOVATION
MY ANSWER:
IF YOU ARE JUST IN THE OLD
PRINT NEWSPAPER BUSINESS
            YES


          INNOVATION
MY ANSWER:
 IF YOU ARE JUST IN THE OLD
  NEWSPAPER BUSINESS, YES.
    IF YOU ARE IN THE NEW
INFORMATION BUSINESS, NO.

           INNOVATION
OR WHY THE HELL INMA
DIRECTORS DECIDED THAT
WE ARE NOT ANYMORE THE
    INTERNATIONAL
       NEWSPAPER
       MARKETING
      ASSOCIATION
         INNOVATION
AN NOW WE ARE THE
  INTERNATIONAL
    NEWSMEDIA
     MARKETING
    ASSOCIATION

      INNOVATION
SO IF YOU WANT TO SURVIVE
          (WE ARE)
         YOU MUST
          DIVERSIFY
         CONVERGE
       AND INTEGRATE
A PORTFOLIO OF AGNOSTIC
  NEWSMEDIA PLATFORMS
          INNOVATION
AND IF YOU ARE A
PRINT NEWSPAPER YOU WILL
    SURVIVE THANKS TO
THE CREDIBILITY, REPORTING,
EDITING AND DESIGN SKILLS,
 MARKETING KNOW HOW,
  AND THE PROFITS MADE
 BY YOUR PRINT PRODUCT
           INNOVATION
LIKE O GLOBO IN BRAZIL




         INNOVATION
INFORMATION
              If it is written, we write it. If it is on line, we update it.
            If it is on mobile, we send it. If it is on video, we show it.
    If it is audio, we play it. If it were on microwaves, we would cook it.
         If it were floating through the air we would blow it forward.

  In the past the news didn’t happen until the newspaper appeared on the
street. Today the news moves as it happens, and is updated minutes later and
           analyzed immediately …. by us, by your neighbor, by you.

   Wherever you are, you can suggest, comment, seek more information,
             correct, edit or update, or become a reporter.

        The newspaper has to be on paper, on screen, in your hand,
   to be where you want to be and must be involved with its community,
It must be committed to the welfare of the society, and have a vision of the
         future. It must be a part of the city, the nation, the planet,

                      ON LINE. ON TIME. FULL TIME
                     FAR BEYOND JUST NEWSPRINT
INNOVATION
THIS IS TIME TO INVEST
   IN THE FUTURE

   THIS IS TIME FOR
CHANGE, INNOVATION
 AND NEW VENTURES

        INNOVATION
THIS IS NOT TIME
FOR NOSTALGIA




     INNOVATION
THIS IS TIME FOR
  CREATIVITY
 IMAGINATION
  WILD IDEAS



     INNOVATION
THE NEW STRATEGY

    READERS
       +
   AUDIENCES
       +
  COMMUNITIES

      INNOVATION
THE ECONOMIST

AN ONLINE 24/7 NEWS AND
  ANALYSIS OPERATION
           +
    A WEEKLY PRINT
    NEWSMAGAZINE

         INNOVATION
JANUARY 2006
NOVEMBER 2006
MARCH 2007
AUGUST 2007
NOVEMBER 2007
MARCH 2008
MAY 2008
SEPTEMBER 2008
THE INNOVATION MODEL

FROM MONDAY TO FRIDAY:
DON’T RECORD THE NEWS.
    FIND THE NEWS


         INNOVATION
THE NEW MODEL

FROM MONDAY TO FRIDAY:
DON’T RECORD THE NEWS,
    FIND THE NEWS.

    IN THE WEEKEND
   EXPLAIN THE NEWS
    AND TELL STORIES
         INNOVATION
20% NEWS   80% STORIES
24 HOURS:

A COMPLETE

 6-8 PAGE

  SMART

  SLICK

 CLASSIC

MINI-PAPER
3 MACRO-SECTIONS FOR GREAT STORIES
WILD IDEAS WILD IDEAS WILD IDEAS




          CORREIO
          +100%

             INNOVATION
WILD IDEAS WILD IDEAS WILD IDEAS



         30/30
   A PROTOTYPE FOR A
   NEW KIND OF HIGH
   QUALITY NEWSPAPER
   WORK IN PROGRESS
             INNOVATION
B E R M E R INNOVATION




PROTOTYPING THE FUTURE
WILD IDEAS WILD IDEAS WILD IDEAS


            30/30




             INNOVATION
B E R M E R INNOVATION




   NEWS CAVIAR




INNOVATION
B E R M E R INNOVATION




JOURNALISM CAVIAR
B E R M E R INNOVATION




      30/30


LESS OF MORE
MORE OF LESS
B E R M E R INNOVATION




         30/30



AN ULTRA GRAPHIC
      NEWSPAPER
B E R M E R INNOVATION




30/30
        DEEP
        SHORT
        HANDY
        SMART
        SHARP
        NEWSY
        BOUND
        PUNCHY
        FRIENDLY
        ANALYTIC
        ESSENTIAL
        COMPLETE
        SELECTIVE
        DIFFERENT
        FULL COLOR
        COMPELLING
        PROVOCATIVE
        EASY TO READ
B E R M E R INNOVATION




A POCKET SIZE NEWSZINE
B E R M E R INNOVATION




     HANDY
B E R M E R INNOVATION



EASY
B E R M E R INNOVATION




      NEWSY
B E R M E R INNOVATION




COMPELLING
B E R M E R INNOVATION




PPUNCHY
B E R M E R INNOVATION




  QUICK
B E R M E R INNOVATION




  SHARP
B E R M E R INNOVATION




 ANALYTIC
B E R M E R INNOVATION




AN ADVERTISER’S DREAM
B E R M E R INNOVATION




THE FORMAT OF
THE FUTURE IS

        3030
B E R M E R INNOVATION




YOUNGER
B E R M E R INNOVATION



DIFFERENT
IN SUMMARY




   INNOVATION
THE ALTERNATIVE IS NOT A
   BUSINESS THAT VALUES
    PROFITS AND GOOD
JOURNALISM, BUT A BUSINESS
WHERE GOOD JOURNALISM IS
       THE BUSINESS


          INNOVATION
IF LIFE IS TOO SHORT
TO DRINK BAD BEER



       INNOVATION
LIFE IS TOO SHORT
TO READ BORING
   NEWSPAPERS


      INNOVATION
THANK YOU VERY MUCH
                  MUCHAS GRACIAS
                  MERCI BEAUCOUP
elen DankVielen Dank
                    VIELEN DANK


                       INNOVATION
FREE DOWNLOAD
            www.innovation-mediaconsulting.com
                        ID: report
                    PASSWORD: 2008
ielen DankVielen Dank
giner@innovation-mediaconsulting.com

+1-757 839 4928




 WWW.INNOVATIONSINNEWSPAPERS.COM

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NEWS FROM MONDAY TO SUNDAY - Juan Antonio Giner

  • 1. NEWS FROM MONDAY TO SUNDAY MEANS NEWSPRINT NEWSPAPERS SEVEN DAYS A WEEK? JUAN GINER INNOVATION Founder Norfolk, USA
  • 3. EXTRA! EXTRA! EXTRA! THE 1945 NEW YORK NEWSPAPER BLACKOUT INNOVATION
  • 4. 17 LONG, LONG DAYS WITH NO NEWSSTANDS SALES AND NO HOME DELIVERY INNOVATION
  • 5. HOW NEW YORKERS GOT THE NEWS DURING 17 DAYS WITH NO DELIVERY OF NEWSPAPERS? INNOVATION
  • 6. GOING TO THE PAPERS, AND QUEUING AN AVERAGE OF TWO HOURS INNOVATION
  • 7. THE NEW YORK TIMES From 38,000 to 200,000 THE DAILY NEWS From 37,000 to 900,000 INNOVATION
  • 8. AND HOW LEGENDARY MAYOR FIORELLO LAGUARDIA READ THE SUNDAY COMIC STRIPS TO THE NEW YORK CHILDREN INNOVATION
  • 9.
  • 10. WHAT ABOUT TODAY? HOW YOU WILL SURVIVE IN 2008 TO A NEWSPAPER BLACKOUT? INNOVATION
  • 11. ONLINE AND BROADCASTING NEWS RULE INNOVATION
  • 12. ALL THE NEWS COME TO US BY ALL MEANS INNOVATION
  • 13. ALL THE NEWS COME TO US BY ALL MEANS ANYTIME INNOVATION
  • 14. ALL THE NEWS COME TO US BY ALL MEANS ANYTIME ANYWHERE INNOVATION
  • 15. ARE WE GOING TO BE OUT OF BUSINESS? INNOVATION
  • 16. MY ANSWER: IF YOU ARE JUST IN THE OLD PRINT NEWSPAPER BUSINESS YES INNOVATION
  • 17. MY ANSWER: IF YOU ARE JUST IN THE OLD NEWSPAPER BUSINESS, YES. IF YOU ARE IN THE NEW INFORMATION BUSINESS, NO. INNOVATION
  • 18. OR WHY THE HELL INMA DIRECTORS DECIDED THAT WE ARE NOT ANYMORE THE INTERNATIONAL NEWSPAPER MARKETING ASSOCIATION INNOVATION
  • 19. AN NOW WE ARE THE INTERNATIONAL NEWSMEDIA MARKETING ASSOCIATION INNOVATION
  • 20. SO IF YOU WANT TO SURVIVE (WE ARE) YOU MUST DIVERSIFY CONVERGE AND INTEGRATE A PORTFOLIO OF AGNOSTIC NEWSMEDIA PLATFORMS INNOVATION
  • 21. AND IF YOU ARE A PRINT NEWSPAPER YOU WILL SURVIVE THANKS TO THE CREDIBILITY, REPORTING, EDITING AND DESIGN SKILLS, MARKETING KNOW HOW, AND THE PROFITS MADE BY YOUR PRINT PRODUCT INNOVATION
  • 22. LIKE O GLOBO IN BRAZIL INNOVATION
  • 23. INFORMATION If it is written, we write it. If it is on line, we update it. If it is on mobile, we send it. If it is on video, we show it. If it is audio, we play it. If it were on microwaves, we would cook it. If it were floating through the air we would blow it forward. In the past the news didn’t happen until the newspaper appeared on the street. Today the news moves as it happens, and is updated minutes later and analyzed immediately …. by us, by your neighbor, by you. Wherever you are, you can suggest, comment, seek more information, correct, edit or update, or become a reporter. The newspaper has to be on paper, on screen, in your hand, to be where you want to be and must be involved with its community, It must be committed to the welfare of the society, and have a vision of the future. It must be a part of the city, the nation, the planet, ON LINE. ON TIME. FULL TIME FAR BEYOND JUST NEWSPRINT
  • 25. THIS IS TIME TO INVEST IN THE FUTURE THIS IS TIME FOR CHANGE, INNOVATION AND NEW VENTURES INNOVATION
  • 26. THIS IS NOT TIME FOR NOSTALGIA INNOVATION
  • 27. THIS IS TIME FOR CREATIVITY IMAGINATION WILD IDEAS INNOVATION
  • 28. THE NEW STRATEGY READERS + AUDIENCES + COMMUNITIES INNOVATION
  • 29. THE ECONOMIST AN ONLINE 24/7 NEWS AND ANALYSIS OPERATION + A WEEKLY PRINT NEWSMAGAZINE INNOVATION
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 47. THE INNOVATION MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS. FIND THE NEWS INNOVATION
  • 48. THE NEW MODEL FROM MONDAY TO FRIDAY: DON’T RECORD THE NEWS, FIND THE NEWS. IN THE WEEKEND EXPLAIN THE NEWS AND TELL STORIES INNOVATION
  • 49.
  • 50. 20% NEWS 80% STORIES
  • 51. 24 HOURS: A COMPLETE 6-8 PAGE SMART SLICK CLASSIC MINI-PAPER
  • 52.
  • 53. 3 MACRO-SECTIONS FOR GREAT STORIES
  • 54.
  • 55. WILD IDEAS WILD IDEAS WILD IDEAS CORREIO +100% INNOVATION
  • 56. WILD IDEAS WILD IDEAS WILD IDEAS 30/30 A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSPAPER WORK IN PROGRESS INNOVATION
  • 57. B E R M E R INNOVATION PROTOTYPING THE FUTURE
  • 58. WILD IDEAS WILD IDEAS WILD IDEAS 30/30 INNOVATION
  • 59. B E R M E R INNOVATION NEWS CAVIAR INNOVATION
  • 60. B E R M E R INNOVATION JOURNALISM CAVIAR
  • 61. B E R M E R INNOVATION 30/30 LESS OF MORE MORE OF LESS
  • 62. B E R M E R INNOVATION 30/30 AN ULTRA GRAPHIC NEWSPAPER
  • 63. B E R M E R INNOVATION 30/30 DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC ESSENTIAL COMPLETE SELECTIVE DIFFERENT FULL COLOR COMPELLING PROVOCATIVE EASY TO READ
  • 64. B E R M E R INNOVATION A POCKET SIZE NEWSZINE
  • 65. B E R M E R INNOVATION HANDY
  • 66. B E R M E R INNOVATION EASY
  • 67. B E R M E R INNOVATION NEWSY
  • 68. B E R M E R INNOVATION COMPELLING
  • 69. B E R M E R INNOVATION PPUNCHY
  • 70. B E R M E R INNOVATION QUICK
  • 71. B E R M E R INNOVATION SHARP
  • 72. B E R M E R INNOVATION ANALYTIC
  • 73. B E R M E R INNOVATION AN ADVERTISER’S DREAM
  • 74. B E R M E R INNOVATION THE FORMAT OF THE FUTURE IS 3030
  • 75. B E R M E R INNOVATION YOUNGER
  • 76. B E R M E R INNOVATION DIFFERENT
  • 77. IN SUMMARY INNOVATION
  • 78. THE ALTERNATIVE IS NOT A BUSINESS THAT VALUES PROFITS AND GOOD JOURNALISM, BUT A BUSINESS WHERE GOOD JOURNALISM IS THE BUSINESS INNOVATION
  • 79. IF LIFE IS TOO SHORT TO DRINK BAD BEER INNOVATION
  • 80. LIFE IS TOO SHORT TO READ BORING NEWSPAPERS INNOVATION
  • 81. THANK YOU VERY MUCH MUCHAS GRACIAS MERCI BEAUCOUP elen DankVielen Dank VIELEN DANK INNOVATION
  • 82. FREE DOWNLOAD www.innovation-mediaconsulting.com ID: report PASSWORD: 2008 ielen DankVielen Dank
  • 83. giner@innovation-mediaconsulting.com +1-757 839 4928 WWW.INNOVATIONSINNEWSPAPERS.COM