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Canon | Social Media Marketing

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Canon | Social Media Marketing

  1. 1. Social Media - Fluch oder Segen? #bdco11 Philipp Sauber/ @filsa inm.ch Blog: website-marketing.ch
  2. 2. <ul><li>Tagging </li></ul>
  3. 3. <ul><li>hashtags </li></ul>
  4. 5. <ul><li>#bdco11 </li></ul>
  5. 6. <ul><li>Web 1.0 </li></ul>
  6. 7. Design . Design.
  7. 8. CMS .
  8. 9. Banner.
  9. 10. Verzeichnisse . Verzeichnis.
  10. 11. <ul><li>Web 2.0 & </li></ul><ul><li>„ Social Media “ </li></ul>
  11. 12. Attention!
  12. 15. <ul><li>Problemstellung bei Social Media-Projekten </li></ul>
  13. 16. <ul><li>1. Erfolgsgarantie. </li></ul>
  14. 17. <ul><li>2. Langfristigkeit. </li></ul><ul><li>Kritische Masse überschreiten! </li></ul>
  15. 18. <ul><li>3. Disziplinen. </li></ul>
  16. 19. <ul><li>4. Grenzen. </li></ul>
  17. 20. <ul><li>5. Idee. Die zieht. Die abgeht. </li></ul>
  18. 21. <ul><li>Ohne Community keine Empfehlungen/ Leads. </li></ul>
  19. 22. Community?
  20. 25. <ul><li>„ Tools “? </li></ul>
  21. 29. 800Mio aktiv. 250Mio via Mobile.
  22. 30. > 200Mio Bilder pro Tag. rund 6Mia pro Monat.
  23. 31. > 100Mio Suchanfragen/d.
  24. 32. <ul><li>Facebook Seite. </li></ul><ul><li>für ‘s ganze Web sichtbar. </li></ul><ul><li>eigene URL -> facebook.com/inmweb </li></ul><ul><li>frei gestaltbar. </li></ul><ul><li>professionelle Seiten. </li></ul><ul><li>Firmen, Entertainment, Brands. </li></ul><ul><li>Statistik. </li></ul>
  25. 41. <ul><li>> 300‘000 Anmeldungen/Tag </li></ul>
  26. 42. <ul><li>Platz 2 hinter Google für Suchanfragen (> 3 Mia/d). </li></ul><ul><li>Weil: Menschen beurteilen. </li></ul>
  27. 43. <ul><li>Wie suchen? </li></ul><ul><li>search.twitter.com </li></ul><ul><li>twitterfall.com </li></ul><ul><li>tweetdeck.com </li></ul>
  28. 44. <ul><li>> 75 Mio Besucher/T . </li></ul><ul><li>(Bluewin hat ca 130 ‘000/Tag) </li></ul>
  29. 45. <ul><li>Dell 6 Mio seit 2008. </li></ul><ul><li>dell.com/twitter 37 Accounts </li></ul><ul><li>Verkauf von alten Modellen. </li></ul>
  30. 52. <ul><li>Youtube. </li></ul>
  31. 53. <ul><li>Youtube. </li></ul>Gründung 2005 >48h/min. mehr als ABC, CBS & NBC seit 1948.
  32. 54. <ul><li>Seit Jan. 2009 auf Youtube. </li></ul><ul><li>120 Videos. </li></ul><ul><li>Wöchentlich 1 neues. </li></ul><ul><li>2h pro Video inkl. Posting. </li></ul>
  33. 55. <ul><li>130 ‘ 000 Views. </li></ul><ul><li>300 Views/d. </li></ul><ul><li>Ist das viel? </li></ul>
  34. 56. <ul><li>130 ‘ 000 Views. </li></ul><ul><li>300 Views/d. </li></ul><ul><li>Vergleichen Sie ‘ s mit andern Marketingkanälen. </li></ul>
  35. 57. <ul><li>Lohnt sich das? </li></ul><ul><li>ROI? </li></ul>
  36. 58. <ul><li>$? möglich… </li></ul><ul><li>Image? Ja. </li></ul><ul><li>Kompetenz? Sicher. </li></ul>
  37. 60. <ul><li>Auch hier gilt: Optimieren. </li></ul>
  38. 65. Know-How mit Tiefgang. Keine Werbung & wenig kommerziell. Nachhaltiger Aufbau einer Leserschaft/ Beziehung.
  39. 66. Thema. Keywords. Content. Controlling.
  40. 67. 30 ‘000 Leser pro Monat. 1 ‘000 RSS Abonnenten/ Verbündete. 4 ‘400 Facebook Fans (INM >800). Durchschn. Besuchszeit: 1min32s
  41. 71. Wie kriegt man Besucher?
  42. 73. Der Fluch.
  43. 74. Social Media findet so oder so statt. Das Tempo ist enorm hoch. Zusätzlicher Aufwand. Sicher nicht gratis.
  44. 75. Der Segen.
  45. 76. Dialog. Glaubwürdigkeit. Viralität & Potential. Wirkung durch Relevanz.
  46. 78. Take Aways. Facebook, Blog, Xing. Twitter, Youtube, Google+.
  47. 79. 1. Strategie. 2. (Themen-)Konzept. 3. Profile eröffnen. 4. Vernetzungen. 5. Bewirtschaftung. 6. Controlling/Monitoring.
  48. 82. Präsentation: slideshare.net/inm
  49. 83. <ul><li>Danke. </li></ul>Philipp Sauber/ @filsa. INM AG/ inm.ch.

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