In this 30 minute HNW marketing webinar you will learn:
How a money manager has earned $2M YTD on 2 cases and has 6 more in process
An estate & business planning attorney has earned $250,000 YTD on one case and is now working on his 3rd
A CPA has earned over $300,000 on one case alone
How a unique marketing strategy by a veteran publisher builds credibility within your peer groups
visit our website at www.inknowvision.com to learn more
27. SPECIAL EDITION
2013 Wealth Advisors of the Year
Providing Peace of Mind to America’s Affluent Families
Presented by
Dan Stuenzi, JD
Publisher
28. Magazine Overview
• 4-color glossy monthly B2B trade magazine
• Currently published in 17 states, and expanding
to 13 more
• Primary purpose is providing a platform for
lawyers and law firms to raise their profile
through Feature Stories and Education Based
Marketing
• Our task is to create a Special Edition to offer the
same opportunities to Financial Advisors, CPAs,
and Insurance Professionals
29. Special Edition
• “2013 Wealth Advisors of the Year” – Providing Peace of Mind to
America’s Affluent Families
• Gives you a chance to “tell your story”
– The history of your firm
– Your services
– Your philosophy of practice
• Enables clients to get to know you on a more personal level
• Great third-party credibility being featured in a national
professional trade magazine
30. Ways to Participate
• FEATURE STORY
– 4- or 6-page feature
– Interviewed by a staff writer
– Professional writing and editing, but subject to your
final approval
– Professional photo shoot
– Includes full print and digital copyrights
• Turn your feature story into a glossy brochure
• Post on website or social media
• Use it any way you’d like
31. Ways to Participate
• FEATURE STORY Pricing
– 4-page $4595 $3595
– 6-page $5995 $4995
• Reduced by $1000 so you can use local photographer –
but most will do the session for a low price or free
• Includes your share of 5000 copies of the magazine
plus full print and digital copyrights (divided among
feature story participants)
• Copies can be mailed directly to your client or prospect
list at no additional cost
32. Ways to Participate
• EDUCATION BASED MARKETING
– Submit a 1-page practical article on a wealth or estate
planning topic written for clients
– Includes a head shot and short blurb about you and
your practice
– Low cost alternative – only $995
– Not as much information about you as a feature story,
but still positions you as an expert and provides
credibility in that your article appears in a prestigious
magazine
33. Publishing Deadlines
• Special Edition will be mailed in early January
• Must reserve your space and pay your fee by
November 9th (approx. 2 weeks from today)
• That gives us one month to get all the feature
story interviews and photo shoots completed,
edited, graphically designed, and approved by
you
• Must be available for interviews and photo
shoots between Nov. 12th and 26th
34. Next Steps
• Questions? Contact Dan Stuenzi
– 402-505-6634
– dan@attorneypublications.com
• Ready to enroll? Contact Dan Stuenzi for
project flyer and Publishing Agreement