Project Description: The “Concert” feature on the Fandango mobile app makes it easier and faster for music devotees to buy tickets on the go. “Fandango Concert” offers ticket price comparison, options to easily transfer mobile tickets to friends, and the ability to resell tickets before an event. Challenge: To add a Concert Feature to the pre-existing Fandango Moblie App, with features that outclasses efforts from competitors. Solution: A minimalist implementation that saves the tickets purchased directly onto the users photo gallery, passbook, and the Fandango Ticket Archive. It also compares ticket prices with Stubhub and TicketMaster to reveal the best deals. It lets the user browse friends favorited concerts, and make their own lists of favorite concerts. Team: @initialsjz, Sophie Laffont, Kelly Kai *This is a student project, Fandango is in no way associated with this project.

1. Fandango Concerts
Concert Ticket Purchasing on the Go
1Friday, September 27, 13

2. Product Description
Project Description: The “Concert” feature on the Fandango mobile app
makes it easier and faster for music devotees to buy tickets on the go.“Fandango
Concert” offers ticket price comparison, options to easily transfer mobile tickets to
friends, and the ability to resell tickets before an event.
Concerts
2Friday, September 27, 13

3. Challenge: To add a Concert Feature to the pre-existing Fandango Moblie
App, with features that outclasses efforts from competitors.
Solution: A minimalist implementation that saves the tickets purchased
directly onto the users photo gallery, passbook, and the Fandango Ticket
Archive. It also compares ticket prices with Stubhub and TicketMaster to reveal
the best deals. It lets the user browse friends favorited concerts, and make their
own lists of favorite concerts.
Concerts
Challenge + Solution
3Friday, September 27, 13

4. Mobile Purchasing Behavior
63% of mobile consumers buy because of on-the-go
convenience. *
42% of consumers pay online transactions with a credit
card. **
“Dreskin, [cofounder and CEO of Ticketfly], says that
70% of people surveyed in a recent study said they
didn’t attend an event because they didn’t know it was
even happening. Sometimes just being aware of the
event is most of the battle.” ***
* comScore
** Javelin Strategy & Research 2012 data
*** Panzarino, Matthew.“Ticketfly launches Tickets Everywhere, with better social sharing, purchase flow and
Apple Passbook support.” The NextWeb. 30 Oct. 2012.Web
4
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5. Planning
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6. Competitor Analysis
Key Findings
•Unnecessary amount of steps/screens to get through the purchase process
•Repetitive information
Stub Hub
Online Concert Ticketing + Resale
Options + Group purchasing
Ticket Master
Online Concert Ticketing
Fandango
Online Movie Ticketing
6Friday, September 27, 13

7. User Screener
Target User to Interview:
• Goes to concerts, or both concerts and
movies in a given month
•Buys tickets online
•Is socially active on social media
platforms
•Prefers to go concerts with one or more
person
7Friday, September 27, 13

8. User Interviews
Key Findings
• Very budget conscious
• Some only went to free shows
• Difficulty purchasing tickets on
their phones
• Difficulty transferring tickets to
friends before a show
• No reliable way to resell tickets
• Tickets selling out drives
purchasing
*Audio clip from a user interview
8Friday, September 27, 13

9. User Interviews
Key Findings
• Very budget conscious
• Some only went to free shows
• Difficulty purchasing tickets on
their phones
• Difficulty transferring tickets to
friends before a show
• No reliable way to resell tickets
• Tickets selling out drives
purchasing
*Audio clip from a user interview
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10. Key Screens
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11. Fandango Buy Screen
Optimization
•Reduce unnecessary option
choices need
•Have the primary visa card be the
prominent payment option
•Add concert ticket information for
clarity
Current Fandango Screen Proposed Revision
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12. Ideation Proccess
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13. Matt Krug: : The Music Devotee
“Concerts are my social life.”
background & key characteristics
• works long hours as a designer at a young tech company.
• priorities are work, relationships, and enjoying his free time.
• social life revolves around concert-going
• part of a group of friends- all music buffs.
• very informed, reads lots of music blogs and uses SongKick
• very organized; keeps a calendar of upcoming concerts
• always buys tickets in advance
• is the group organizer for concerts
goals
• getting tkts to concerts he really
wants to go to
• budgeting so he can see as much
as possible
• planning well and carefully so he
does not miss out
frustrations & pain points
• not being at a computer when
tickets go on sale
• smartphones ticket buying
apps are inefficient
• tickets selling out immediately
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14. “I will splurge on a great concert.”
background & key characteristics
• editor at a lifestyle magazine
• is educated and has discriminating taste
• is well read and informed about goings on around town
• loves to go to concerts she can talk about at dinner with the girls
• goes to concerts the girls at dinner talk about
• looks for deals and saves to buy high quality, luxury items
• loves her sing-song writer bands
goals
• doing as much as possible on a
small budget
• getting the best deal
• easily comparing prices easily
frustrations & pain points
• indecision when buying
expensive tickets
• missing out on what her
friends are talking about
• sacrifices & making choices
Mary Morris: The Pragmatic Perfectionist
14Friday, September 27, 13

15. “I share events on facebook to
show support for my friends bands.”
background & key characteristics
• moved to NYC to go to film school.
• does freelance film gigs and works at a restaurant on the side to cover
the bills
• has a solid group of friends, bars they like to frequent, and knows the
makers and the shakers of the indie scene that he considers himself a
part of.
• learns about whats going on from instagram, and will meet up with
his friends spontaneously
• always on the go, his cell phone is the main way he purchases tickets,
looks up venue information or views facebook
• very social
goals
• when he is out, buy cheap tickets
at the last minute.
• always be able to join his friends
• know where his friends are and
frustrations & pain points
• not being able to get into a show
his friends got into
• missing an event because he didn’t
look on the right social network
• having to do anything in advance
• network
Seth Lynn: The Broke Scenester
15Friday, September 27, 13

16. Scenarios
• Matt buy tickets from a
smartphone
• Matt resells tickets prior to a
concert
• Mary compares prices in a ticket
search
• Matt emails tickets from his
smartphone
• Seth buys tickets from the resale
section
Requirements
• App remembers user’s sign in
• Simplified check out
• Guaranteed resale tickets
• Wishlist & email alerts
• Social friends’ newsfeed
Scenarios
16Friday, September 27, 13

17. Usability Testing
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18. Usability Testing | Pure & Simple
Optimization
• Help users get to main task of
viewing tickets
• Delete sharing information
repeated from previous screen
• Navigate back to profile rather
than previous screen
18Friday, September 27, 13

19. Usability Testing | Wording & IA
Optimization
• Delete repeated confirmation information presented in previous screen
• Turn checklists into buttons
• Make wording more specific using consumer language
• Decrease number of buttons by adding a sub-navigation
19Friday, September 27, 13

20. User Flow
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21. Concept Map
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22. Purchase Flow
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23. Social Flow
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24. Price Comparison Flow
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25. Resale Flow
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26. Ticket Transfer Flow
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27. Wire Frame
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28. Cart Check Out ScreenA
G
B
C
D
E F
H
A
B
C
D
E
F
G
H
Button takes the user back to the “Concerts” screen, where
the user can search for concerts they want to buy tickets
for
Concert information carrying over from the “Concerts”
screens allows for clarity, and assures the user they have
selected the correct concert
The drop down menus allow the user to select their seats
and the amount of tickets they want to purchase
The on-off swipe bar allows the user to choose if they want
to pay an extra $2 for ticket stubs to keep as souvenirs
The “?” button allows the user to read about why there are
service fees
The table calculates the users total price based on the
options they have selected from above
Button allows the user to proceed to the “Payment” screen
and continue with the purchase process
Global Navigation that is persistent throughout the app.
Depending on what screens the user is on, the appropriate
button stays highlighted.
28Friday, September 27, 13

29. Payment Screen
A
B
C
D
E
A
B
C
D
E
Button takes the user back to the “Cart” screen, where
the user is prompted to select seats and number of
tickets
Concert information carries over from the previous “Cart”
screen and is updated with number of tickets the user
selected, and the total price due. The information allows the
user to make sure they have selected what they want before
they buy the tickets
The user “logs in” when they initially open the app, and from
then on the app will remember the users preferred settings.
Drop Down menu allows the user to select other payment
options such as paypal, an existing saved card, or to add a
new card for payment
Button completes the payment process transaction and
forwards the user onto the “Purchase Confirmation Screen”
Global nav
29Friday, September 27, 13

30. Purchase Confirmation
Screen
A
B
C
D
E
F
A
B
C
D
E
F
Global nav
Button takes the user back to the “Payment” screen
where they entered payment information, although
the user can’t cancel or change what was entered,
they may be interested in seeing what card they
selected.
Text acts as positive reinforcement that makes the
user feel good about their purchase, and lets them
know where their tickets can be found
Button opens the users email in the screen allowing
the user to compose an email to send to friends with
images of the tickets. Once the email is sent user is
back on the “Purchase Confirmation Screen”
Button opens up to a pop up screen where the user
can chose to post the event information to social
platforms such as facebook.
Button allows the user to save the event to their iOS
calendar and set alerts as desired
Button takes the user to the “Ticket” screen where
they are able to see the digital ticket they just
purchased, giving the user confidence that the
process is complete
30Friday, September 27, 13

31. Ticket Screen
A
B
C
D
E
F
A
B
C
D
E
F
Button takes the user back to Matt’s Ticket
Archive Screen, where the user can view all
tickets they have purchased
Image of one of Matt’s purchased Mobile
Concert Tickets that can be presented at the
concert for entry
Button allows the user to have an image of the
concert ticket saved to their phone’s image
library (“camera roll”)
Button opens the users email in the screen allowing
the user to compose an email to send to friends with
images of the tickets. Once the email is sent user is
back on the “Ticket Screen”
Button opens iOS text message screen in the “Ticket
Screen” window, allowing user to text an image of the
tickets to friends. Once the text is sent user is back on
the “Ticket Screen”
The user is always able to go back and look at their
tickets by going to the “Profile” button in the Global
Navigation tab and looking through their “Ticket
Archive.” Selecting a ticket in the “Ticket Archive
Screen” brings up the screen to the left.
Global nav
31Friday, September 27, 13

32. Prototype Link to prototype:
http://bit.ly/19KI1PK
“Yup,Yup,Yup. Buy!”
Fandango makes Matt Krug hero among friends
32Friday, September 27, 13

33. Contact
JZ
initialsjz@gmail.com
Sophie Laffont
slaffont@gmail.com
Kelly Kai
kellykaih@gmail.com
33Friday, September 27, 13