Personal Information
Organização/Local de trabalho
Copenhagen Area, Capital Region, Denmark Denmark
Cargo
Strategy Director & Partner at Patchwork Group
Setor
Advertising / Marketing / PR
Site
www.ingvardsen.eu
Sobre
In a world of hyper transparency, 24/7 communications and limitless options, consumer preference is shifting towards brands and organizations, that makes things better, not just better things.
Gone are the days, where brands could solely rely on functional products or apparitional stories and promises. Today, consumers want bang for the buck! They want brands to be less transactional, and more transformational. They want outcomes, not outputs. They want help. Help to become “a better me” (fitter, wiser, smarter, happier, connected etc.).
I help brands follow the path of the conscious consumer of today and tomorrow. I help them define their purpose and how this can be articulated though ...
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socialmedia
research
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marketing
infographic
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Apresentações
(2)Documentos
(1)Gostaram
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27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents
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We Are Social Presents The Social Marketing Mix
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We Are Social: Curiosity Stop #3
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What is consumer insight in advertising?
Aleksas Drozdovskis
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2015 Consumer Trends
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People Don't Care About Your Brand
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2015 Trends
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Sharing is the New Buying: How to Win in the Collaborative Economy
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Jeremiah Owyang
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@DigitasLBi_Fr Cannes Lions Predictions 2014
Bridget Jung
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Reactive Perspectives 2014
Reactive, part of Accenture Interactive
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How to Determine the ROI of Anything
Gary Vaynerchuk
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We Are Social presents Social Brands: The eBook
We Are Social Singapore
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How to: Viral Marketing + Brand Storytelling
Elle Shelley
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Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
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PSFK
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David Laubner
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2013 Reviewed - A Year In Trends by Future Foundation
Foresight Factory
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Há 10 anos
Personal Information
Organização/Local de trabalho
Copenhagen Area, Capital Region, Denmark Denmark
Cargo
Strategy Director & Partner at Patchwork Group
Setor
Advertising / Marketing / PR
Site
www.ingvardsen.eu
Sobre
In a world of hyper transparency, 24/7 communications and limitless options, consumer preference is shifting towards brands and organizations, that makes things better, not just better things.
Gone are the days, where brands could solely rely on functional products or apparitional stories and promises. Today, consumers want bang for the buck! They want brands to be less transactional, and more transformational. They want outcomes, not outputs. They want help. Help to become “a better me” (fitter, wiser, smarter, happier, connected etc.).
I help brands follow the path of the conscious consumer of today and tomorrow. I help them define their purpose and how this can be articulated though ...
Marcadores
socialmedia
research
poll
marketing
infographic
advertising
quotes
Ver mais