Ingrid C. Santiago, MBA

Marketing Professional

Advertising / Marketing / PR

In charge of develop advertising and communication initiatives focus on business objectives. Works directly with Vice President towards company goals and in charge of supervising the Marketing staff. Some tasks performed: •Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities. •Develop company’s annual marketing plan, according to its current offerings and business opportunities, maintaining strategies and tactics within budget. •In charge of content creation for press releases, case studies, blog, articles, copy for ads, internal communication, among others.