The document discusses motivation and leadership. It contrasts controlled motivation which involves external factors like rewards and punishments, with autonomous motivation which involves supporting internal drives for competence, relatedness, and autonomy. Effective leadership builds a culture that supports satisfying these intrinsic human needs rather than relying solely on external incentives.

3. ”Motivation is not something a “People often say that
person does to another, it is motivation doesn't last. Well,
something that you do for neither does bathing - that's
yourself” why we recommend it daily.”

4. Type of motivation
Low Commitment, welfare, development High

5. Controlled motivation Autonomous motivation
Demotivation Must/Have to Should Important/correct That´s who I am Flow

6. Controlled motivation Autonomous motivation
Demotivation Must/Have to Should Important/correct That´s who I am Flow
Competence Relatedness Autonomy

7. EURO RSCG WORLDWIDE
Vol. 11, 2011
MILLENNIALS:
The Challenger
Generation
Relatedness

8. ”The urge to get better
at stuff”
Competence
!"#$%&'$(&#)*+'&),!
Were you better today,
than yesterday?

10. I can accept losing
but I can´t accept not trying

11. Autonomy
!"#$%&''#((&)'$*#(#+),&-($&.$*-&(*$,-$/")(*#$,"#$0-+'12$
&(/'31&(*$"-0$0#$0-+4$)(1$/-(.3%#5$63+$&(13.,+7$8$
Let´s get past the ideology with
&(1##12$#9#+7$&(13.,+7$8$0-3'1$1-$0#''$,-$'#)+($:+-%$,"#%$ Autonomy-
carrots and sticks.
)(1$)1);,$,-$,"#%5$!"#$#<,#(1#1$#+)$-:$,"#$=)=7$=--%#+.$
&.$1+)0&(*$,-$)$/'-.#5 The desire to be self directed

12. Build behavioral codes in the
organization that supports
autonomy and competence along
with relatedness.

13. My bullet point
- Build a culture thats supports the human needs

14. High
Role model
Business manager
Motivating
Strategist
leadership
Change agent
People manager
Activity
Performance manager
Micromanaging
Leadership by
carrot & sticks
Reacts only when things gone wrong
Avoids involvement
Low
Low Efficency High