Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Toc Center Eng
1. „TOC CENTER CONSULTING”
We help our customers to become leaders in their sector!
www.toc-center.eu
Inga Botnarenco
[Type the company name]
[Pick the date] 1
2. „TOC CENTER CONSULTING” is one of the leading consulting companies in Lithuania, with
offices in Moldova and Romania. Our customer base spread out in Lithuania, Russia,
Moldova, Romania, and Ukraine. Through its deep industry and regional knowledge,
combined and dedicated services, successful implementation of the Theory of Constraints
(TOC) and LEAN (Toyota Production System), and a team of highly qualified TOC Experts,
"TOC Center" focuses on helping organizations address their business challenges
effectively, holding practical seminars and workshops, performing audits of processes in
various organizations and consulting companies how to apply the tools of Theory of
Constraints in practice.
TOC CENTER CONSULTING paves the way for companies to immediately accelerate cash
flow and profits and with the same actions strengthen the company for exponential growth.
Our philosophy is simple – we help clients achieve better business results. Our results
oriented approach based on Goldratt's Theory of Constraints is driven by helping our
clients to FOCUS on what’s necessary to achieve the results they are after and to LEVERAGE
their existing resources to achieve those results. Most often clients are able to achieve more
with their current resources. Our clients enjoy substantial increased liquidity within weeks
and ongoing growth in profitability.
The services we provide include: identification of the constraints, appropriate education
for those that need to involve and implementation support. A constraint is anything in an
organization that limits it from moving toward or achieving its goal. TOC brings in the
powerful 'five focusing step' methodology to identify the constraint in the company and
systematically attack the associated problems. The result is dramatic improvements of
throughput (or contribution) and customer order due date performance, and inventory
reduction.
We play a significant role in the creation and ongoing development of customers’ business-
growth -strategies:
Delivered results in production.
Delivered results in distribution.
Delivered results in project environment.
We believe in working collaboratively with our clients to ensure
transfer of skills and lasting changes. Our engagements are
anything from brief training or assessment sessions to Viable
Vision projects lasting 4 years. Our payment is often based on the
results achieved.
Special attention is paid to production and distribution companies
and the readjustment of the whole supply chain: raw materials, production, and
distribution, marketing and sales. “TOC Center Consulting” also consults companies
working in project environment.
WE HELP OUR CLIENTS TO BECOME LEADERS
2
3. BUSINESS is for PROFIT, PROFIT is for PURPOSE
Would you like to experience:
Significant increase in inventory turns?
Significant improvement in due-date performance?
Uncovering plenty of hidden capacity?
Sales increase?
If you answered “No” to any of the above,
You may quit reading as you do not require our services.
Would you like to experience:
Increase in sales and net-profit?
Increase in growth beyond competitors or market constraints?
Become a leader in your chosen field?
If you answered “No” to any of the above,
You may quit reading as you do not require our services.
Interested?
Know more about our services…
SERVICES
Delivered results in Delivered results in Delivered results in
PRODUCTION DISTRIBUTION PROJECT ENVIRONMENT
Sharp turnaround increase Inventory in the system Increase in successful
– 20-50% decreases – 20-50% projects (on time, in the
Sharp decrease in inventory Sales increase – 20-30% budget and achieving
– 50-70% Inventory turns increase – results).
Sharp decrease in lead- 50-100% Sharp increase in on-
time. Internal transfers between time performance.
Sharp increase in due-date regional warehouses drop. Sharp decrease in lead-
performance. Obsolescence drops. time.
Uncovering plenty of Operating expense stays Uncovering plenty of
hidden capacity. about the same. hidden capacity.
Less expediting everywhere. Relationship with suppliers Increase in sales and
Increase in sales – 20-30% and clients significantly net-profit.
and net-profit - 100-150% improve.
3
4. WORKSHOPS
SUPPLY CHAIN MANAGEMENT — going beyond the common superficial solution
This workshop provides insights into aligning and improving all parts of a supply chain. It is
intended for executives and managers who seek holistic answers to deal with supply chain
complexity.
The objective of the Supply Chain is to ensure the right amount of the right product is in the right
place at the right time with minimal investment and operating costs.
The Supply Chain is performing well if:
the product is available when a customer wants to buy it – high availability,
the stock is sold to a customer as soon as it is received by the point of sale – high Inventory
turns
A number of common complaints organizations have in their supply chain are:
Too many lost sales
Too many products not available
Too many products in stock that are not selling
High amounts of working capital tied up in stock for too long
Slow response time to changes in end consumer demand
Too many cross shipments in the supply chain
Inaccurate forecasts
Products are heavily discounted when new products are introduced
The TOC Supply Chain solution has been developed to address the above complaints resulting in
significant increased sales, release of working capital, increased Inventory Turns and improved profit
margins. The key elements of the solution are:
Aggregation of Inventory at the plant or central warehouse
Reduction in the Time to Reliably Replenish to the stock locations
Monitor the stock buffers against consumption and dynamically readjust them accordingly
The benefits typically seen from applying the TOC supply chain solution are:
Products are always available to the end consumer
Inventory Turns doubled
Inventory in the supply chain is reduced by more than 50%
Cross shipments eliminated
New products are introduced quickly without the need to discount old products
Scraping obsolete products is a thing of the past
Based on Goldratt’s Supply Chain knowledge, our tailored interventions have typically delivered
the following successes:
Due date performance, service level or availability greater than 95%
Significantly increased inventory turns
Lower stock out rate
Increased sales
Less obsolescence
Wide range of products supported from the same level of stock.
4
5. SALES PROCESS ENGENEREEING
SALES - THE FACTORY OF ORDERS
In our work with clients we found that viewing sales as the "factory of orders"
brings order into sales terminology - more important, gives you, the sales
executive a clear picture of where your leadership is required to lead the sales
system to improved performance
As customers become more demanding and markets become more accessible to new
entrants, additional challenges are presented to an organization’s sales team.
These challenges include:
More fierce competition
Pressure to reduce price
Perception of outdated product range
New market entrants with (slightly) different products (i.e. poor differentiation)
Long sales cycles
If these challenges are tackled in similar ways to the competition (usually at the expense of
margin) then it is likely that a few (common) undesirable effects manifest.
These undesirable effects are usually:
Declining (or static) sales
Reduced margin
Fewer opportunities
The TOC approach tackles these challenges with a different set of tactics. This, in itself,
provides the organization’s sales team with a differentiator which ultimately can be used to
increase sales whilst increasing margins.
Based on Theory of Constraints knowledge and Goldratt’s Layers of Buy-In, our
tailored interventions have typically delivered the following successes:
Higher conversion rates in the sales process
Clearly defined and managed sales pipeline process
Sales focused on increasing margin through selling value rather than
products
We believe the key to the rapid conversion of leads to sales is through focusing on a
small number of good leads and managing these leads through the sales process. This
management process is based upon Goldratt’s Theory of Constraints and through a visual
prioritization process; it allows the sales team to understand the progress of every lead.
This provides a robust process to allow the sales team to understand where additional time
needs to be spent with a customer to unlock the sale. This focuses the sales force to ensure
that all leads are progressed delivering more sales - more rapidly
Benefits
Typically, the implementation of the TOC solution for sales will deliver the following
benefits:
Reduced sales cycle time
Less sensitivity to minor changes in competition
Higher conversion rate
Less pressure to reduce prices
Higher sales with increased margin
5
6. PRODUCTION SOLUTION
To make money now as well as in the future, while guaranteeing simultaneously
that the marketplace will be satisfied now as well as in the future, and that
employees have a secure and satisfying environment now as well as in the future.
The TOC approach to production control is known as “Drum-Buffer-Rope”. It seeks
not to maximize the output of every resource and department; rather the idea is to
maximize the output of the pace setting resource(s).
In production, many different scheduling approaches are used to attempt to manage
the capacity of the system and protect the system from the impact of variation (Murphy’s
Law), so as to deliver the product or services “on time”.
The difficulty facing operations environments is to find a solution in environments
where demand is fluctuating, Murphy strikes frequently, variation is everywhere and
conditions rarely remain constant.
The major decisions to be made in a manufacturing environment are on:
Managing the flow of work from Raw Material to Dispatch
Managing the quality of the parts to the customer
Managing the Sales, Throughput (T), Investment (I) and Operating Expense (OE)
internally
Managing the flow of work from Raw Material to Dispatch
There is an assumption the Operations department can only impact the sales of the
company by delivering them all on time in a short lead time. It is Sales and Marketing
functions responsibility to provide Operations with the sales and to leverage Operations
excellent performance. For a short period of time the Operations department can pull
forward orders, however, it is recommend that the lead time is not “given away”.
Based on the Theory of Constraints, an intervention from a team of our
professionals would be typified by the following results:
Due date performance in the range of 95 – 99%
Lead times significantly shorter than industry average
Arrears eliminated
Work in progress at lower levels than your competitors
Clear and consistent process of prioritization
Less obsolescence and write offs
Operational environment more able to respond to the ever changing needs of
the market
Empowered workforce.
6
7. PROJECT MANAGEMENT SOLUTION
Delivering projects:
to scope within budget and on time – every time?..
In today’s high demand environment projects are typically measured against three
main key performance indicators. These are scope, budget and due date. During the
lifecycle of the project a significant pull from one of these three KPI’s can draw the project
away from (at least) one of the other two. Hitting all three simultaneously is the only real
measure of success.
The conflicting requirements of meeting these three inter-related objectives; scope,
budget and due date, leads to decisions, behaviors and actions that create the following
problems and challenges:
Shortage of capacity on key resources
Multi tasking and fire-fighting common place
Constantly changing priorities
Late changes or additions to requirements
Some resources not available – even when promised
High levels of micro management
Poor synchronization with other areas of the business
Too many (unwanted) surprises
Most of the above are linked by a cause and effect relationship but all inevitably lead
to organizational growth being limited by the ability to deliver projects successfully.
The Theory of Constraints Solution: Critical Chain Project Management
Based on Goldratt’s Critical Chain, an intervention from a team of our
professionals would be typified by the following results:
Project planned durations are reduced by 25-30% the first time the technique is
used; then shrink more on subsequent projects as lessons are learned.
85 – 99% of projects actually being completed on or before the promised date –
despite many Murphy-strikes, despite the uncertainties associated with projects in
almost all environments.
The combination of the two above outcomes translates to projects actually being
completed in a LOT less time than conventionally managed projects; not just 25%
less.
Projects arrive on-budget, or very close.
Projects completed to original specification.
Above levels of performance typically without the characteristics that lead to burn-
out – less overtime, more stable priorities, "crunch" episodes reduced in frequency
and magnitude.
True Project status is clear at any time.
Basis for meaningful management what-if analysis before and during the project.
The Project Schedule typically remains stable for the duration of the project …
despite all the realities that are so different from the expectations.
7
8. TOC'S MARKET SOLUTION — THE UNREFUSABLE OFFER
Using Theory of Constraints to construct an offer that is simply too good for the
market to refuse (aka Mafia Offer)
Methodical approach to constructing a major competitive edge at will
Months or years for competitors to catch up
Wins new business
Enables price increases even in price-competitive markets
Capacity constraints can usually be elevated and broken with focused management, and if
necessary, increased Operating Expense or capital investment.
But Market constraints – a lack of sales or a margin-squeeze that erodes profits even if sales
grow – are the constraints that companies often have the most difficulty in breaking. Throwing
money at the problem through advertising rarely improves the situation. Simply increasing sales
activity often fails to resolve the issue. Promotions can actually be a profit-killer. Across-the-board
price cuts may be disastrous. What other options are there? The Theory of Constraints offers a
unique approach.
Elevate the customer's perceived value of your offering
The TOC’s solution to this problem is extremely powerful, but is also one that generates
skepticism until it is fully understood.
The Theory of Constraints approach is to make small changes in some elements of the total
"package" that cause a customer to substantially elevate their perceived value of your product or
service.
You might use this to win a new account, or a new market; or just to increase sales to existing
customers. Or you can use the TOC solution to elevate customer’s or a prospect’s perceived value of
your product or service to the point where they pay you more for your product than they
previously paid you, and they pay you more for your product than they pay your competitors. And
are delighted to do so.
This approach has become known as the "Unrefusable Offer" (or "Mafia Offer" when political
correctness is not a concern). You offer a deal that is so good the customer cannot decline! Yet the
deal is one that substantially improves your own bottom line … at the same time as it improves the
customer’s bottom line.
An unrefusable offer will not sell itself. Most sales staff are used to selling product features
and benefits. Most will need to be trained how to sell the 'business solution' that is the unrefusable
offer.
Many improvement projects based on customized proven methodologies lead to gaining a
competitive advantage. Many clients require a certain degree of confidentiality to protect their new
found advantage.
How can this be possible?
An Unrefusable Offer has to have one more characteristic; that competitors will not
immediately move to duplicate it. To accomplish this characteristic, the natures of the changes are
typically Policy-related. Especially if the change calls for significant policy changes in several
departments, these are far more difficult for a competitor to match than are changes in product
form, function, or price; or changes in service. It takes competitors’ time to recognize, understand,
and adapt to a very different way of thinking and working, by which time the Theory of Constraints
organization has a second and third Unrefusable Offer in their hip pocket, waiting to be brought out
when the competition gets too close.
“Create a market offer so good, your customers can’t refuse it and your competition
can't or won't offer the same – that’s a “MAFIA OFFER”!”
8
9. THROUGHPUT ACCOUNTING
Throughput Accounting is an important measurement and decision making tool
Highlights the dysfunctionality of Cost Accounting for decision-making
Simple, intuitive alternative makes sense to managers
True relative profitability of products becomes clear
Barriers to improvement are removed
Throughput Accounting, or as some prefer to call it Throughput-based decision making,
is the replacement.
Once the Goal (or at least, a vital element of the Goal) of a manufacturing organization is
acknowledged as "make more money, now and in the future," and the common measurements of
global performance have been adopted – Net Profit, and some relative term such as Return on
Investment or Return on Assets – the need for additional measurements is vital.
The role of these measurements is straightforward – to help managers judge the impact on
the global performance of the organization of a "local" decision or action.
For example, how do decisions in production or sales or purchasing impact the global
performance measures?
Most managers have assumed that Cost Accounting fulfilled that role, in the shape (originally)
of fully-allocated standard cost accounting, and more recently in the shape of Activity Based
Costing. It is relatively simple to show that the "information" derived from virtually any form of cost
accounting does not support good decision making. In fact, it often encourages bad decision-
making. That is, "bad" in terms of encouraging managers to make decisions that are counter to the
organization’s financial goals. (This shouldn't be a surprise, by the way; Management Accounting
texts have long had this right, it's just that no-one ever paid attention. Cost Accounting does have a
valid role in organizations ... but NOT for operational decision support).
Throughput Accounting is an important measurement and decision making tool, based on
Eli Goldratt’s Theory of Constraints (TOC). It changes the way an organization thinks internally
about revenue recognition, costs and profitability and therefore changes the figures used for
decision making – essentially changes the Management Accounting. It does not change the legal and
annual accounts – the basis of these is prescribed by company and tax law – but no owners or
managers of any significant business base their decisions on these “external” accounts anyway!
The benefits, from using Throughput Accounting as a measurement and decision
making tool, are:
Focusing sales efforts on those products that truly make more money –
product/service viability/mix decisions
Better judgment on which investments contribute to truly making money
Make/buy decisions that are based on the real effect on the bottom line
Clearer understanding of the contribution that sub-systems make to the system as
a whole
More realistic reporting of the effectiveness of the system as a whole in relation to
its goal – making money now and in the future.
WHY IS THROUGHPUT ACCOUNTING EFFECTIVE?
It's the only management accounting that measures the velocity value of money and
constraining factors.
It is used in Theory of Constraints, can integrate with Lean, Six Sigma & others, or it can be
used on its own.
It empowers focused strategies & tactics for increased profits.
9
10. TOC RESULTS
Independent Research on TOC Results
An independent international study investigated more than 100 companies who had
implemented Theory of Constraints (TOC) in their organizations. The published study*
summarized the mean results from all these organizations in the following:
10