Rachel Rogers - Protect Your Content
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Big Ideas Track - ICON14
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Rachel Rogers - Protect Your Content
- 1. More Money, Less Work Discover, Protect & Monetize the Hidden Value in Your Business @RachRodgersEsq#ICON14
- 2. “We all owe a fiduciary duty to the stakeholders of our companies to manage and harvest our intangible assets.” - Andrew Sherman #ICON14 @RachRodgersEsq
- 3. 25 Years Ago Today #ICON14 @RachRodgersEsq
- 12. “creations of the mind— inventions, literary and artistic works, symbols, names and designs, used in commerce.” #ICON14 @RachRodgersEsq
- 16. 94%of SMBs use content marketing #ICON14 @RachRodgersEsq
- 26. Andra Brosh, PhD The Ever-After Shock™ Theory #ICON14 @RachRodgersEsq
- 27. Mike Geary The Truth About Six Pack Abs @RachRodgersEsq#ICON14
- 28. of your customers are asking you the same thing over and over again 90% #ICON14 @RachRodgersEsq
- 29. Mike Geary’s $300 InvestmentYear 1 Year 2 Year 3 Year 4 Year 5 less than $50k $50,000 $500,000 $3,600,000 $11,000,000 @RachRodgersEsq#ICON14
- 30. Me Small Business Bodyguard #ICON14 @RachRodgersEsq
- 32. $200k in 8 months #ICON14 @RachRodgersEsq
- 35. The amount U.S. companies lose annually due to theft of intellectual property. $200 - $250 billion/year #ICON14 @RachRodgersEsq
- 41. Protecting your intellectual property is ... #ICON14 @RachRodgersEsq
- 42. ... an insurance policy #ICON14 @RachRodgersEsq
- 43. ... a retirement account #ICON14 @RachRodgersEsq
- 44. ... an investment in your quality of life #ICON14 @RachRodgersEsq
- 45. Intellectual Property Audi #ICON14 @RachRodgersEsq
- 46. Step 1: Mine #ICON14 @RachRodgersEsq
- 47. Step 2: Prioritize #ICON14 @RachRodgersEsq
- 48. Step 3: Re-work #ICON14 @RachRodgersEsq
- 49. Step 4: Protect #ICON14 @RachRodgersEsq
- 50. Step 5: Profit #ICON14 @RachRodgersEsq