Lifecycle Marketing Track - ICON14

1. Telling your brand’s story
• Understanding why Facebook ads are
about message delivery, getting the right
message to the right people, and driving
awareness/engagement/conversions
though paid approaches.
Alex Houg
fb.com/alexhoug
@alexhoug

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The Social
Amplification
Engine
Goals
Content
Targeting
Optimize

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The Viral Cycle

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The Engagement Funnel: Ad Types
•Page Like (Interests+Friends Of
Fans)
•Page Like (Media Workplace)
•Page Like (Custom Audiences)
•Page Post (Most Recent to Fans)
•Page Post (Most Recent to Friends Of Fans)
•Page Post (Custom Audience)
•Page Post (Lookalike)
•Sponsored Story (Page post Like to Interests)
•Dark Post (Email Collection / To App or Tab)
•Conversion Pixel (Site Conversion
Tracking)
•Website Custom Audiences
•Call-To-Action Dark Post

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Thrill clients and friends with personalized media.
□ Use a free meme / sign generator and post it on a friends
Facebook wall.
□ Utilize the help of paid services such as FancyHands or Fiverr
to generate interesting content.
□ Make a Facebook tab to deliver your content.

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How to build your presence through good content.
□ Familiarize yourself with the core mechanics of internet
marketing analysis (Metrics, Analysis, Action).
□ Find some topics that interest you.
□ Set up Google Alerts on chosen topics.
□ Leave interesting comments on thought leader blogs, and build
your experts network.
□ Write articles around your topics, making sure to provide
thought-provoking content.
□ Create and follow a regular posting routine.

44. Thank you!
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Alex Houg
fb.com/alexhoug
@alexhoug Ask about our
Quickstart Express
program!