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Who YA? Why YA? How YA? Presented by Beth Gallaway for the Library of Virginia Fall Conference 2009
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object]
Who YA? ,[object Object],[object Object],[object Object]
Teen Brain Development
Gamer Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beck, John and Mitchell Wade.  Got Game: How the Gamer Generation is Reshaping Business Forever . Harvard Business School Press, 2004.
Platform Agnostic
Micromedia Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who YA Resources ,[object Object],[object Object],[object Object]
Why YA? ,[object Object],[object Object]
Why YA? ,[object Object]
Convincing your Colleagues ,[object Object],http://www.ala.org/yalsa
Why YA Resources ,[object Object],[object Object],[object Object],[object Object]
How YA ,[object Object],[object Object],[object Object],[object Object]
Search Institute Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation / Assessment ,[object Object],[object Object],[object Object],[object Object]
How YA Resources ,[object Object],[object Object],[object Object],[object Object]
Provide Excellent  Customer Service
Provide Excellent  Reference Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Becoming a Strategy Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Provide Excellent  Reader’s Advisory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Like  City of Heroes…
Provide Excellent Spaces
Peabody Institute Library Danvers, MA http://www.flickr.com/photos/informationgoddess29/sets/72157604161429738
Seekonk Public Library Seekonk, MA http://www.flickr.com/photos/informationgoddess29/sets/72157605215189280
Teen’Scape, LAPL Los Angeles, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396
Teen’Scape, LAPL Los Angeles, CA http://www.flickr.com/photos/informationgoddess29/sets/72157594561431396
Ocean County Library System Tom’s River, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059
Ocean County Library System Tom’s River, NJ http://www.flickr.com/photos/informationgoddess29/sets/72157600301119059
Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319
Farmington Public Library Farmington, CT http://www.flickr.com/photos/informationgoddess29/sets/72157604050215319
Collections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Tricks for Getting Teens to Read More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Counts As Reading? Multimedia Collections, Peabody Institute Library, Danvers MA
Audiobooks = literacy ,[object Object],[object Object],[object Object]
Gaming = literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reading Online = Literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Display, Display, Display Best Books, Nantucket Atheneum, Nantucket, MA
Multiple Formats & Genres Farmington Public Library, Farmington  CT
Multiple Formats Playaways, Evanston (IL) Public Library
Multiple Formats MP3 Collection, South Huntington Public Library, NY
Provide Excellent Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
TAG http://www.pla.org/ala/mgrps/divs/yalsa/tags/tags.cfm
What is Social Software? ajax.phpmagazine.net/2006/02/great_collection_of_web_20_log.html
Social Software Assumptions ,[object Object],[object Object],[object Object]
How do you feel about Social Networking sites?  “ Libraries cannot afford to ignore the social networking potential to attract new, younger and more technologically interested customers.” "It's where the patrons are so we need to be visible to them-marketing, information and building community online.  Not all patrons have to walk through the door.  We can make connections with and serve online those patrons who, for whatever reason, won't be physically in the library." “ At this time we feel the drawbacks outweigh the benefits" “ not sure--need more info"
Why are Social Networks so popular? ,[object Object],[object Object],[object Object],[object Object],[object Object]
P E A C E F I R E  http://www.peacefire.org
What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web As Platform: Face Your Manga ,[object Object],[object Object],Face Your Manga http://www.faceyourmanga.com
Face Your Manga: Uses ,[object Object],[object Object],[object Object],Face Your Manga http://www.faceyourmanga.com
Face Your Manga Face Your Manga http://www.faceyourmanga.com
Collective Intelligence: YouTube ,[object Object],[object Object],YouTube http://www.youtube.com
YouTube Contest Denver Public Library (CO) http://teens.denverlibrary.org/media/youtube.html
Data Driven: Online Summer Reading ,[object Object],[object Object],[object Object],MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org
Online Summer Reading screenshot MA 2008 Statewide Summer Reading Program: Wild Reads http://www.readsinMA.org
Everything’s in Beta: Meebo ,[object Object],[object Object]
Meebo Me! ,[object Object],[object Object],[object Object],[object Object]
Virtual Author Visits: Public Library ,[object Object],[object Object],                 
Virtual Author Visits: Regional Library System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cheshire Public Library ,[object Object],[object Object]
GabCast ,[object Object],[object Object]
Light Programming Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Facebook gives people the power to share and makes the world more open and connected.” Schmelling, Sarah. “Hamlet.” The Bard of Avon on Facebook. http://www.angelfire.com/art2/antwerplettuce/hamlet.html
Hennepin County Library  ,[object Object],[object Object]
Thunder Bay YAC ,[object Object],[object Object]
Rich User Experience Library 2.0 Night Brewster Ladies Library (MA)
Handheld Program ,[object Object],[object Object],[object Object]
Wii Sports ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guitar Hero Tournament  ,[object Object],[object Object]
Free Play ,[object Object],[object Object]
“ I LOVED DDR” ,[object Object],“ I liked this because there’s too few of the DDR community around.  This is a good opportunity to meet people with like interests.”
RuneScape Club Glendale, AZ www.librarygamingtoolkit.org/runescape
Game Design ,[object Object],[object Object]
Carousel Brainstorming ,[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Who/Why/How YA

Notas do Editor

  1. Born with a chip? Trophy kids Direct Smarter Healthier More liberal More conservative Well-balanced (multiculturally and globally aware) (patriotic and spiritual) 97% play video games 90% own a home computer 85% spend at least an hour a day online 75% have a TV in their room 57% are content creators 55% have a cell phone
  2. Risk Takers Consequences Impulse
  3. 97% of teens play games online 32% of households own a handheld gaming device From John Beck & Mitchell Wade’s Book Got Game, which compared characteristics identified by gamer and boomer generation workers
  4. Consume media in any format, if they love a franchise Move seamlessly from format to format
  5. Teens don’t buy albums – they buy songs
  6. Your mission statement doesn’t say “except for teens.” YA Services generate lots of bang for your buck. There are standards for public library service to young adults to be met To fulfill library roles: lifelong learning, community center, etc. YALSA advocates youth services/youth participation. There may not be any other place in the community for them. Teens give back. To foster a love of reading. To build developmental assets. It’s fun!
  7. Stand on the shoulders of YALSA – use the frameworks If there are not statewide standards, form a committee to write them! Tell your story Keep statistics Get testimonials Demonstrate that you are the teen expert Finding allies Get involved in the community Get involved in the profession Develop a strategic plan for YA service
  8. Create raving fans of the Library! Say yes Be consistent Model behavior Listen Evaluate
  9. Can you think of a specific example of how you can alter your approach to appeal more to a gamer?
  10. Let’s start with books! It’s the format we are most comfortable with.
  11. Teen input Flexible space Portable furniture Café tables iMacs Video rockers “ Teen” Display shelving Multimedia Homework centers
  12. If you think that kids play games instead of reading, you haven’t looked at a video game lately. There is a lot of reading within the game itself. Environmental print is part of the background to many video games, in the form of signage, ads, labels and more. Chat between the players, game instructions, and information must be read on the screen for successful play. At a glance, player chat in MMOGs might look like gibberish: “WTS, Mageweave cloth, 15g” translates to “I want to sell 10 stacks of Mage Weave cloth for 15 gold pieces.” In fact, it is a whole new language, created and understood only by the residents of the space. Gamers have a whole language all their own.
  13. If you think that kids play games instead of reading, you haven’t looked at a video game lately. There is a lot of reading within the game itself. Environmental print is part of the background to many video games, in the form of signage, ads, labels and more. Chat between the players, game instructions, and information must be read on the screen for successful play. At a glance, player chat in MMOGs might look like gibberish: “WTS, Mageweave cloth, 15g” translates to “I want to sell 10 stacks of Mage Weave cloth for 15 gold pieces.” In fact, it is a whole new language, created and understood only by the residents of the space. Gamers have a whole language all their own.
  14. If you think that kids play games instead of reading, you haven’t looked at a video game lately. There is a lot of reading within the game itself. Environmental print is part of the background to many video games, in the form of signage, ads, labels and more. Chat between the players, game instructions, and information must be read on the screen for successful play. At a glance, player chat in MMOGs might look like gibberish: “WTS, Mageweave cloth, 15g” translates to “I want to sell 10 stacks of Mage Weave cloth for 15 gold pieces.” In fact, it is a whole new language, created and understood only by the residents of the space. Gamers have a whole language all their own.
  15. South Huntington Public Library Digital Audio Book Borrowing Terms and Conditions As a library service to South Huntington District residents, the South Huntington Public Library staff will, upon request, download a library-owned audio book or music file to a patron’s personal iPod for a three-week loan period. This procedure requires that the patron’s iPod be connected to the library’s computer for file transfer. If the patron owns an iPod Shuffle, it must be “linked” to the library’s audio book computer before audio files can be transferred. This procedure requires that the contents of the iPod Shuffle be deleted before transferring files. After the audio book is returned to the library, the patron can connect and re-link their iPod Shuffle to their personal computer to restore their own personal content. Loan Period: Digital Audio books and music can be checked out for 3 weeks. Returning digital content: To return the audio book or music file, the patron must bring their iPod to the library and allow library staff to delete the audio book files from the patron’s iPod. Deletion of the title by the patron does not relieve the patron of his/her obligation to return to the library with their iPod to allow library staff to verify that the title has been deleted from the patron’s iPod. Overdue fine: The overdue fine for digital audio titles is 5 cents per day. IMPORTANT: Complete loss of the patron’s personal data is possible if a patron’s personal computer should crash during the audio book loan period, and the patron’s personal files are not backed up. Borrower’s waiver statement: I wish to have library-owned audio books and music files downloaded onto my personal iPod and agree to hold the South Huntington Library harmless in the event that my iPod or personal computer malfunctions. I have read and understand the Digital Audio Book Borrowing statement, and agree to borrow digital audio book titles from the South Huntington Public Library according to terms and conditions listed above.
  16. Any website where you create a username, password and PROFILE Sites that allow you to contribute by uploading or posting your own content for rating review and remixing
  17. Online Contest Programs Machinima PR/Advocacu Booktalk/Book Trailer
  18. Evaluations are easy! Use a flip chart, white paper tablecloths, or computer and ask teens to complete the sentence. Don’t forget to take photos of the event! “ It was fun because im (sic) learning to play guitar”
  19. RuneScape is a massively multiplayer online role playing game, set in a medieval fantasy style world. It’s fairly easy to master, it’s a long and deep game, and there are lots of ways to play (focus on chat, focus on quests, focus on leveling, focus on crafting, focus on making money). It’s popular with teens at a lot of libraries across the country, and unpopular with librarians because of its heavy use of chat, bandwith-hog nature, and the “undesirable” behavior that is actually common to the age group (socializing, talking about the game, hopping out of chairs to see other players’ screens and offer assistance).Some librarians ban RuneScape. Others fully embrace it and develop programs, contests and discussion groups around RuneScape. Not comfortable with Runescape? Organize a mini-LAN party around Maple Story, Gaia, Teen Second Life, or Small Worlds.