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SXSW PanelPicker
1.
Infomous™: We show what’s
trending, you choose what’s relevant Prepared for: SXSW Panelpicker Presented by: Paolo Gaudiano Date: 25 July 2013
2.
The Internet has
changed the way we get information © 2013 Infomous, Inc. - All rights reserved 2
3.
Finding relevant information
online is a challenge © 2013 Infomous, Inc. - All rights reserved 3 Relevant Content
4.
© 2013 Infomous,
Inc. - All rights reserved 4 Source: eMarketer, 4/25/13 from Media Behavior Institute and Experian Marketing reports More than 80% of online activities involve reading text!
5.
Example: daily headlines ©
2013 Infomous, Inc. - All rights reserved 5 Can you find what’s relevant to you in today’s news?
6.
What are people
saying on social media? © 2013 Infomous, Inc. - All rights reserved 6
7.
Searching can be
frustrating © 2013 Infomous, Inc. - All rights reserved 7
8.
We like pictures
better than text! © 2013 Infomous, Inc. - All rights reserved 8
9.
© 2013 Infomous,
Inc. - All rights reserved 9 SXSW search in a cloud
10.
Infomous™ addresses the “relevance
problem” through visual exploration © 2013 Infomous, Inc. - All rights reserved 10
11.
The punch line ©
2013 Infomous, Inc. - All rights reserved 11
12.
The business model ©
2013 Infomous, Inc. - All rights reserved 12
13.
Business applications: two
main use cases Consume information Visual exploration of content that interests you Possible targets: • Consumers • Enterprise (reputation monitoring, data analysis, information management) • Events (monitor, showcase) © 2013 Infomous, Inc. - All rights reserved 13 Publish information Increase site engagement and expose more content Possible targets: • Publishers • eCommerce sites • Portals • Corporate sites
14.
Our early successes ©
2013 Infomous, Inc. - All rights reserved 14 For links to live examples, visit http://www.infomous.com/explore/sites
15.
Publishers enjoy high
engagement levels Representative results: • 15-20% interaction rate • 3-5% overall CTR to new pages • 10-15 minutes average time on page © 2013 Infomous, Inc. - All rights reserved 15
16.
Consumers enjoy using
(and embedding) Infomous © 2013 Infomous, Inc. - All rights reserved 16
17.
Competitive Positioning © 2013
Infomous, Inc. - All rights reserved 17
18.
Our competitive landscape ©
2013 Infomous, Inc. - All rights reserved 18 Content Recommendation Contextual Advertising Social Media Analytics Text Analysis & Visualization Content Curation & Discovery
19.
Our unique way
of solving the “relevance problem” © 2013 Infomous, Inc. - All rights reserved 19 The traditional way: organize and target The Infomous way: expand coverage, explore visually
20.
Please try out
Infomous and spread the word! © 2013 Infomous, Inc. - All rights reserved 20 Paolo Gaudiano paolo@infomous.com @icopaolo
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