Optimize Your Ecommerce Site for Holiday Sales, Shipping & Traffic

Optimize Your Ecommerce Site
for Holiday Sales, Shipping &
Traffic

Jingle All the Way
Make a Holiday Ecommerce Plan without Losing Your Mind
(Find the slides at slideshare.net/infomediadotcom.)
#LearnInfomedia @infomediadotcom (Twitter : Instagram : Facebook)

Today’s Speaker
Carrie Rollwagen
Communications Director

Key Dates: 2017
• Thanksgiving: November 23 (Thursday)
• Black Friday: November 24 (Friday)
• Small Business Saturday: November 25 (Saturday)
• Cyber Monday: November 27 (Monday)
• Hanukkah: December 12 (Tuesday) to December 20 (Wednesday)
• Last Day for Christmas Shipping (regular)
• Last Day for Christmas Shipping (overnight)
• Christmas December 25 (Monday)

All the Trimmings: Prep Your Site
• Be sure your site can handle increased traffic
• Be sure your site loads quickly
• Be sure your site it responsive (performs on
mobile)
• Freshen up your content (check Blog, About Page,
Address & Phone)

Test Your Site
• Test your Contact Form
• Test any and all links to contact info
• Google yourself (update Google Local or contact
us)
• Add your new products (and seasonal) to your site

• Prepare for increased orders
• Prepare for increased customer service
demands
• Update shipping & return policies (consider
free shipping)
• Be sure shipping & return policies are clearly
defined and listed in several places
Check the Sleigh: Prep Shipping

Incentivize Buying
• Create discounts
• Think about coupon codes
• Consider free shipping
• Decide if discounts can be stacked

Discount Ideas
• 12 Days of Savings
• Percentage off Purchase
• Repeat Buyer
• Two-for-one and bundle
• Free Shipping
• BOGO
• Free Gift
• Email Coupons
• Coupon Codes
• Daily Deals
• Word of the Day (jingle bells, etc.)

Give Your Site a Holiday Makeover
• “Decorate” your site with banners, new calls to
action (be sure they link)
• Update featured products

Blog Ideas (include links!)
• 10 Gift Ideas for Mom
• Gifts Dad Won’t Hate
• Stocking Stuffers
• Hostess Gifts
• Gifts That Keep Giving (subscriptions, etc.)
• 12 Days of Christmas
• 5 Last-Minute Gift Ideas

Good Tidings: Promote Site & Sale
• Use email to communicate sales and discounts
• Use social media to spread the word and
consistently remind people
• Use in-store signage to upsell from your brick and
mortar (and inform in-store staff)
• Create a fun sale idea to intrigue customers (and
make messaging fun)

Get Set up for Cyber Monday
• Decide on promotions, discounts and specials — one key offer
• Create a specific landing page
• Establish terms (Can discounts be used together? Can purchases be
returned?)
• Start promotions

Cyber Monday
• Promote your specials on your website, to your newsletter list, in-
store and on social media
• Fulfill the orders in a timely way
• Use Cyber Monday sales as an opportunity for continuing sales
• Remember to shut down coupon codes & offers at the end of day

Un-Deck the Halls: After Christmas
• Go to the spa
• Take down the “decorations”
• Pay attention to reviews and comments
• Use your new emails to follow up
• Consider new promotions to clear overstock

Like what you
learned?
Let us know! We’d love a
review on Google+
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”

Optimize Your Ecommerce Site for Holiday Sales, Shipping & Traffic

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