Get Found & Get Noticed: Make the Most of SEO and Local Search

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Almost every brand and business today has a website. So how do you stand out in the crowd and have your message heard or your product seen?

Tecnologia

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
GET FOUND & GET NOTICED:
MAKE THE MOST OF SEO AND
LOCAL SEARCH

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Jerry Brown
Director of Business Development at
Uptick Marketing
2

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is SEO?
3

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is SEO?
1. SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural”
search results on search engines.
2. SEO is getting found online.
a. It is constantly changing.
b. It is a practice of art and science.
c. It is important to get found but also choosen.
d. It is not tricking the search engines.
4

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is Google’s product? (Trick question)
A. Search Results
B. Advertising
C. Information
D. Answers
E. None Of The Above
F. All Of The Above
5

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is Google’s product? (Trick question)
Trust
6

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 7

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 9

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
These are foundational for SEO today
1. These are not techniques to dominate the market. These are the
techniques to keep up.
10

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How Does Off Site Local Optimization Work?
11

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How To Optimize Your Website For Local
1. Include the city name and state in your meta title and description
12

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How To Optimize Your Website For Local
2. Include content about the city on your “About Us” page and in the
meta title and description of this page.
13

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How To Optimize Your Website For Local
3.Create a unique page for each location (even if you only have one)
and Include content about the city on the location page.
14

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How To Optimize Your Website For Local
4.Include your business name, address and phone number in the footer
of every page.
15

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How To Optimize Your Website For Local
5. Include the business name, address and phone number plus an
embedded Google map on the “Contact Us” page
16

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How To Optimize Your Website For Local
6. Point your “Google My Business” page to your location page instead
of home page.
17

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
How To Optimize Your Website For Local
7. Include local schema information
Schema tells the search engines what the data means, not just what it says.
“Jerry Brown is speaking at the Infomedia Lunch and Lunch and Learn”
Jerry Brown is a speaker and the Infomedia Lunch and Learn in an
event.
18

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is the future of SEO? Google My Business Posts
19

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is the future of SEO? Topical Optimization
20

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is the future of SEO? Reviews
21

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is the future of SEO? Voice Search
22

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is the future of SEO? Rank Brain
23

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What is the future of SEO? AMP
24

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Give Infomedia a Call!
205.823.4440
25
Give Uptick a Call!
205.271.8446

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Lunch and Learn Schedules
July 20
Get Found & Get
Noticed: Make The
Most Of SEO And
Local Search
August 17
Analytics 102:
Making Your
Analytics Work For
You
September 21
Putting Words To
Work: Write Your
Own Website Copy
October 19
Video For Beginners:
Basics Of Making And
Posting Video
26

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Like what
you learned?
Let us know! We’d love a
review on Google+
“Quick response
time when issues
arise and resolution
times are fast."
“Our experience with
Infomedia was superb!
They built an ecommerce
web portal for a client of
mine last year.”
27

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Get Found & Get Noticed: Make the Most of SEO and Local Search

1. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) GET FOUND & GET NOTICED: MAKE THE MOST OF SEO AND LOCAL SEARCH

2. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Today’s Speaker Jerry Brown Director of Business Development at Uptick Marketing 2

3. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is SEO? 3

4. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is SEO? 1. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. 2. SEO is getting found online. a. It is constantly changing. b. It is a practice of art and science. c. It is important to get found but also choosen. d. It is not tricking the search engines. 4

5. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is Google’s product? (Trick question) A. Search Results B. Advertising C. Information D. Answers E. None Of The Above F. All Of The Above 5

6. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is Google’s product? (Trick question) Trust 6

7. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 7

8. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8

9. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 9

10. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) These are foundational for SEO today 1. These are not techniques to dominate the market. These are the techniques to keep up. 10

11. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How Does Off Site Local Optimization Work? 11

12. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 1. Include the city name and state in your meta title and description 12

13. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 2. Include content about the city on your “About Us” page and in the meta title and description of this page. 13

14. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 3.Create a unique page for each location (even if you only have one) and Include content about the city on the location page. 14

15. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 4.Include your business name, address and phone number in the footer of every page. 15

16. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 5. Include the business name, address and phone number plus an embedded Google map on the “Contact Us” page 16

17. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 6. Point your “Google My Business” page to your location page instead of home page. 17

18. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 7. Include local schema information Schema tells the search engines what the data means, not just what it says. “Jerry Brown is speaking at the Infomedia Lunch and Lunch and Learn” Jerry Brown is a speaker and the Infomedia Lunch and Learn in an event. 18

19. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Google My Business Posts 19

20. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Topical Optimization 20

21. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Reviews 21

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