We collected numbers and statistics on how influencer marketing has grown in the last 24 months

1. Influencer
Marketing
THE RISE OF

2. Influencer Marketing
2015
10 000
14 000
17 000
2016 2017

3. 2015 2016
420
335
190
2017
+230 New platforms and
influencer marketing focused
agencies in the last 24 months
Number of new platforms and agencies in the market

4. Marketing spend
Marketers surveyed are
now dedicating budget
for influencer marketing
37%
Marketers surveyed
have stand-alone
budgets for content
marketing.
57%

5. Nearly 25%
FTC & ASC policies
of Creators indicated that they had
received a direct request from
a client to not disclose that they were
compensated - a direct violation
of FTC & ASC policies

6. Influencer marketing budget over next 12 months
67%16%
13%
4%
Increase budget
Decrease budget
Maintain budget
Unsure

7. of Marketers
judge
Influencer
Marketing to
be effective
of Brands
increased
content
output in past
2 years
of Marketers
will increase
Influence
Marketing
Budget over
the next year
of Marketers
believe they
get better
customers
from
Influencer
Marketing
84% 81% 55%67%
In 2016 Facebook Influenced 62%
of consumers’ online and offline
purchases, up from 52% in 2015

8. Influencer marketing
Fastest-growing online customer-acquisition method
Organic search
Email
Paid search
Display advertising
Affiliate marketing
Others
Results from a survey of 272 marketing
managers surveyed online Q1 2017
28%
15%
13%
11%
5%
3%
15%

9. $0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
0
20+
12
24
36
The Average Earned Media Value
per $1 spent on Influencer Marketing
$7.65

10. Modeling 113.250
Average Instagram #followers per
influencer across 4 leading platforms
Fitness 105.300
Pets 93.807
Beauty 67.029
Fashion/Design 49.135
Food 47.809
Photography 43.051
Travel 30.619
Lifestyle 22.159
Music 21.122

11. A look at Instagram
Instagram users “like”
4.2 billion posts per day
95 million photos and
videos per day

12. Instagram Estimated Influencer Marketing Growth (YOY)MarketSize
$0
$0.5B
$1B
$1.5B
$700M
$1.2B
$1.7B
$2B
2016 2017 2018

13. NumberOfBrandsSponsoredInfluencerPosts
0
10M
20M
30M
3.6M
6.8M
12.9M
24.2M
2015 2016 2017 2018
Brand Sponsored Influencer
Post Growth (Estimated)
#ad #sponsored #spon

14. Feb’13 Sep’13 Mar’14 Dec’14 Sep’15 Jun’16 Des’16 Apr’17
Instagram User GrowthMonthlyActiveUsers
150M
300M
450M
600M
700M
100M
150M
200M
300M
500M
400M
600M
700M

15. Twitter
Instagram
<1.000
followers
<5.000
followers
<10.000
followers
<100.000
followers
100.000+
followers
8% 5.7% 4% 2.4% 1.5%
1.5% 1.45% 0.55% 0.45% 0.3%
Average Engagement Rate
on Instagram and Twitter in 2017
Sources:
Instagram.com
Influencermarketinghub.com study
mediakix.com
trends.google.com/trends/
We analysed 100.000+ influencer profiles
across leading Influencer Marketing Platforms
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