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The 5 Pillars of Successful Inbound Marketing

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Influence Agents
Influence Agents

Presented by Matt Hodkinson at Digital Olympus on 7th December 2016

Marketing
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THE 5 PILLARS OF SUCCESSFUL 
 INBOUND MARKETING Matt Hodkinson, Influence Agents
PEOPLE
1. YOUR TEAM 2. YOU 3. YOUR BUYER
COPYWRITER DESIGNER DEVELOPER MARKETER
BUYER PERSONA
TECHNOLOGY
CUSTOMER JOURNEY
AWARENESS STAGE Information qualified leads CONSIDERATION STAGE Marketing qualified leads Consultation Sales Call DECISION STAGE Sales qualified leads Blogging Premium Content (Top of Funnel) Automated Emails with Supporting Content Brand Filter Offer (Middle of Funnel) Automated Emails with Selling Content Sales Offer (Bottom of Funnel) BUYER’S JOURNEY CONTENT ASSETS ANSWER QUESTIONS ESTABLISH TRUST & THOUGHT LEADERSHIP INTRODUCE YOUR POSITIONING PROVIDE PRODUCT & SERVICE INFORMATION ADDRESS PUSHBACKS LEAD IS READY FOR SALES ADDRESS COMMON SALES QUESTIONS NEW LEAD GENERATED AUTOMATED SALES PROCESS
PROGRESSIVE PROFILING
SALES FIRST!
CONTENT
REACH

 
 EMAIL DATABASE 
 
 SEO 
 
 ORGANIC SOCIAL 
 
 
 PAID SEARCH 
 & SOCIAL
RENT ONCE, CAPTURE FOREVER
A CHALLENGE…
THANK YOU!

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