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iNexxus - Philips, Constructing Effective Campaigns on a Global Scale, AUGUST 2012

  • 1. AGU 21 02 /////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////// /////////////////////////////////////////////////////////// F RV R O EE YUG ON P t g n wsak a o l e u i a e p ri n l o tn n d v 35 8+ TIG T D H SO O N WI P I S T HI H L P H t s ra de d wt i: t t n n s i n i as t h sc l d o i me i a a P5 .3 HT O N WS E * H stg ae o re b srn ah s ry un w eti d a fe IS E NI R D * * A ao oao-u n tmy f rl t lo Mai t mot f e b c k gh n e s f dak oe IF R T N N O MAI O In t h to tn t o w a y uh k 's i ITISU R g n l r tgIa a o t e u t sd ci N H I E e i amak i :' l b ut sbl e u tn SS o en t l s h e o
  • 2. h a o fc e d f ie MO R AL NE Y R NT E W O K D B U AI 2 7 U ies y ut 10 05 nvri S i 2 1 t e 4 Ma i nA e u 1 ds vn e o D b i i ot re rd Z n u a Ar r Fe Ta e o e p Mo te l u bc nra, ee. Q 3sFo r 1t lo 0 r E sWig ulig 3d at n B i nd H A2 1C n d 3 L, a a a 0 t Fo rP .o -4 2 4h lo,. B x 560 O N wYr, Y 0 1-1 e okN 10001 + 54 9 24 1 1 8 4 24 Zp56001 i:4 2 -1 + 8 0 8 94 1 0 9 6 32 (4 ) 0 -6 3 6 6 2 228 bat E eu M y 0 / A g2 1 1 u 02 p i is h lp
  • 3. T E H LEG H C A LN E P hl ss n s bi e ba d ip ia et l h d rn i a s n meb t o o e eesr y a ,u n t n n csai l asc td i n wpo u t soi e w t e rd cs a h o in v t nT e o l a t rn o ai .h g a w so o ice s ba da ae esao n n rae rn w rn s ru d te ol,at ual i n wtri h w r p ri lr n e er d c y - tr s u h sh G lrgo . oi sc a te ufein e Whlte a P ip ma b fmia i h n me hl s y e a l r e i i t sme o s mesiw s i fr r- o o cn u r, a tt me o a e ito u t n P ip w sp ri lr nrd ci . hl s a at ual o i c y itrs di a p aigt te1 t 2 neet n p e l o h 8 o 4 e n y a od e ga hc e r l d mo rp i. p i is h lp 0 / A g2 1 2 u 02
  • 4. T E OU I H S LT N O D eko - po b sd Itr e stpl tp ae nen t a p n taini teMideE s, e ert n h o d l at a di teG li p ri lri n n h ufn at ua,s c lw i cmp r o t te et f o n o ai n o h rs o s te ol. hwr d B o d a d cvrg i sme ra b n o ea e s o - t s l td a d cmp tr ime i e , n o ue mi o n rhps e eall td o w es iign rl i e t y mi b s esMo i , o ee, a - u i s. bl h w vri n n e s oh r tr. te s y o 0 / A g2 1 3 u 02 p i is h lp
  • 5. W i ahg rt o mo i o n rhp th ih ae f bl w es i e a du a e w cudsi cu t nte n sg, e o l tl o n o h l s n ad sc lme i pafr . v t d r oi a a da lt ms E - o eyhn w ddh dt l e n bete rtig e i a o i a d rah v o e t e mo i . n ni l bl ry e Weas h dt b sbl Whl te l a o e ut . i h o e e A a S r g h d bo g th p t rb p in a ru h o e o ma y cu ti ,i w sse a a n o nr s t a en s e tra i ted l aesc l aa c h etn h e ct oi b ln e i a ta c aatr e te uftts h t h rcei sh G ls e. z a O rcne t w i ,atral u o tn, hc fh e l , w su ig teme im o te a s n h du f h rv lt n h dt b d v i o eoui , a o e eod f o in e d , re fo mi ne- n u n o fe rm s tr i peain a dcmpee o v- rtt , n o l l b i o ty os u. p i is h lp 0 / A g2 1 4 u 02
  • 6. T HE S AG TT Y RE w We tre w t T ie. b g n y s bi ig T i s td i w r a h ce We ea b et l hn a w t h v.o vrain e se . v h , a eC n est s n u d o k a s tr acu tec s e t a des c s me sri e co n xl i l o d rs ut r evc uvy s o s e. n e o ot e l e n n ol es a s o go n w sl i dfe b c fo o r sr aeAfw rw , e oi t ed ak rm u u e b s. e t s vr d yw akdh w te l e te po u t i eey a e se o h y i d h i rd c, me r w a te w r d igw t i w a i u ste mih h t h y ee on i t h t s e h y g t - e i u s O c acmfr l e sti a dfl w r h d B w e 3o rolw n h d n rae b 3 0 Iw s t y ek ,u fl ig a ice sd y 0 %. a a o t ti p it h t e ea ito u igp l a dcnet. hs on ta w b g n nrd c n ol n o tss s Whl ma yo tee ie a dbete o l o T ie, ie n fh s l d n rah d ny n w r v w as s re t ic d F cb o i te urah e l t td on l e aeo k n h o te c . o a u 0 / A g2 1 5 u 02 p i is h lp
  • 7. w We l w re w t ata o lcl w e “gns o te ru d as okd i o o h e m foa T i r a e t” n h go n . A tr p r d friig h r w tu h te h wt t eth wt f a ei o tann w ee e a g th m o o w e, o o e o rt etw a ah stgw s h w t b s cmp s at eth w t ew e, h t aha a, o o et o oe w e, o o mo e hn sow r vrl ,n s o ,h y ite tet. v tig fr ad i l a d o n te hth sres ay T e olu fr aeo klg e b hn b acu l o w e sT ia- h rl to F cb o a gd e id y o pe f ek. hs l lw d so e eae xi me t i i te xsig w e co dWe o e u t gn rt ec e n w t n h ei n T i r rw . t h t l kdt et t F cb o p ssa dvc vra B te n o w e 1 i e w es o aeo k ot, n i es. y h e d f ek , n e w h d 5 F cb o fn .y h e d f ek , e a 70 aeo k a sB te n o w e 3 w h d 4 0. e a 2, 0 0 L ct nb sd reig l w d so cu y s nfi a t oai -ae makt al e u t oc p a i icn o n o g pee c o te ru dWe atee w t lcleal s o ff r ns e rmo rsn e n h go n . p rn rd i oa rti r t o e o - t po s h e i a d i o nso utmes h s o e u w t a w ee mesg fo u . n ds u tt c s c o r w o h w d p i t etd sa e rm s h Fn l , e ee p d d tb s sac a pi t nta alw d sr t sac ial w d vl e a aa ae e rh p l ai h t l e u es o e rh y o c o o fr hl s rd cs n w ee h ycudb yte U es o l as rt po - o P ip po u t a d h r te o l u h m. sr cud l ae rd i o u t,ei te s aenomaina d o csrve h m,h r ifr t ,n cmmu i tdrcl w t P ip.h w o nc e i t i hl sT e a e y h i a pi t nw s rmoe a d i r ue fe va aeo k p l ai a po td n ds i td re i F cb o . c o tb p i is h lp 0 / A g2 1 6 u 02
  • 8. T E H RS L EUT T e aha # hl s uf a a o rgo a te d t h h stg P ipG lw s tp ein lrn a i tredff rn t sd r gtecmp in T ee h e iee t i me u i h a ag . h s n p a s ee cu r g h n rvd d is e”no- e k w r oc ri w e po ie “ i rifr n nd maina o t hl spo u t, seil i ah - to b u P ip rd cs ep c l n i ay u moo s n e. ru ma n r 0 / A g2 1 7 u 02 p i is h lp
  • 9. T i e me t n ice sd y w i r ni sn rae b o 3 %a d ew esn rae b 0 n rt etice sd y 4 %. hs e e t sra te 0 T ih l d o pe d h p w r o P ip drcl t te od f hl s i t o h i e y cn u r o s me. B te n o te a ag w y h e d fh cmp in e h do e 5 , 0 e F cb o a v r 0 0 n w aeo k 0 fn tru h u te ein A a s h o g o th rgo . t l s 8 % o te w r d i e t 0 f h m ee al a y o w e l at e sr,l ig r eky ci u es“kn ” v i a d h r g u p ss n s ai o r ot. n T e b o l e q atr h o m i : u rel n y sl a aye rvae ta ae n lss ee l h t s d sl o P ip po u t, oh ae f hl s rd csb t s i n wa d lsi ht n lt e n c s ,ia ali a c -me hg i te G l rgo fr ih n h uf ein o 2 1. 00 p i is h lp 0 / A g2 1 8 u 02