Talend is a global leader in open source integration solutions. It offers a comprehensive SOA suite that provides capabilities across the full service lifecycle, including integration, enterprise service bus, BPM, registry/repository, security, and management functions. The suite is committed to open standards and delivers a proven best practice approach to implementing SOA strategies based on Talend's eight years of experience. It provides companies an advanced yet proven platform to address their SOA questions and benefit from Talend's position in the community and expertise in enterprise SOA environments.

1. Talend

2. Talend and Industrial TSI
Talend
– Global leader in Open Source Integration solutions
– Application Integration (SOPERA ASF)
– Data Integration, Data Quality, Data management
Industrial TSI
– Services Provider for Enterprise open source solutions
– Distributor of Talend Application Integration
– Talend Platinum Partner
• Certified Talend consultants (AI, DI, DQ, MDM)
– Member of Eclipse Foundation
• Premium Partner of the Eclipse Training Alliance

3. Agenda
●
Company History
●
Data Quality
●
Data Integration
●
Master Data Management
●
Application Integration

4. Company History
Integration MDM
Suite RTx Enterprise
Edition
Open Studio
v1.0 Open Integration
Profiler Suite MPx MDM
Integration Data Community
Suite Quality Edition Products
Talend Open Studio
Beta 1
2002 2005 2006 2007 2008 2009 2010
R&D Company Third round of financing:
creation Launched US existing investors &
operations Balderton Capital
First round of financing:
Operations
AGF Private Equity & MDM acquisition
Galileo Partners Closed second round
Acquisition of Sopera
of financing
Creation of global open source leader
Financing round led by Silver Lake Sumeru

5. Talend Partners
Implement Talend’s solutions
§
Over 200 globally
§
All sizes and all types of focus
Global Americas Europe

6. Selected Talend Customers
Finance
& Insurance
Services
Manufacturing
& Retail
Public Sector
& Education

7. Partnerships: OEM
Powered by Talend program
§
Embed Talend’s data integration, data quality or MDM technology
§
Select optimal licensing scheme
They embed Talend’s solutions (examples)

8. Partnerships: Technology
Talend maintains alliances with major technology providers
§
Data sources & targets
§
Complementary technologies
Examples include

9. A Vibrant Community
§
11 forums, 40,000+ posts, 80+/day, 6,000+ members
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1,000 beta testers
§
Talend Exchange: 330+ components
§
Talend Babili: 62,000+ strings, 15 languages
Test /
QA /
Use
Feedback
Download
Community Projects (examples) Code /
§
Excel reporting platform Components
§
Connectors: BIRT, Google Applications, etc.
§
Tools for DataStage migration: DS Audit & DS
Migration available on SourceForge

10. Market Positioning
Application Integration
Connect applications & services
MDM
Reference data
Data Quality management
Data profiling
& data cleansing
Data Integration
Analytics (ETL) Operational Integration
Extract, Transform & Load for Data replication & synchronization,
decision support systems data migration & capture,
application upgrade, etc.

11. Solutions Positioning
Talend ESB Enterprise Edition Talend ESB Standard Edition
Deploy large-scale enterprise ESB Industrialize deployment of Apache-based ESB
- Governance & security - Free, Apache License, no limitations
- Advanced monitoring - Fully functional Enterprise Service Bus
Talend MDM Enterprise Edition
Deploy large scale MDM
Talend Open Profiler - Full permissions management
Identify data quality problems - Validation rules
- Free, GPL, no limitations - Complex workflows
- Custom indicators
Talend MDM Community Edition
Manage master data
-
Free, GPL, no limitations
-
Active data model
- Lightweight business user UI
Talend Data Quality
Cleanse & track
- Specific components Talend Unified Platform
- Reports Common, unified environment
-
Data Quality Portal - Front end: UI (Eclipse, Web)
- Back end: repository
Talend LCp Talend Open Studio Talend Integration Suite
Manage best practices Create data flows Deploy data integration
-
Testing Platform -
Free, GPL, no limitations -
Teamwork
-
Repository Manager -
Unlimited data flows -
Automated deployment & load balancing
-
Project Audit - 450+ components included - Scheduling
-
Monitoring

12. Talend in the IT Systems
Integrate via
Manage a single
Web Services
version of the truth
Cleanse
data
ESB MDM
Hub
Analyze
data
New
CRM Production Budgeting
Accounting
Exchange data
with partners
Extract,
Transform
and Load data
External
Customers,
Migrate Suppliers…
Sales
Datamart legacy
applications
DWH
Legacy
Accounting
Mkt
Datamart

13. Application Integration
Point 2 Point Integration
Can be at Data Level or at
application level but the
Accounting problem remain:
If you change one system
you’ll have to change all
connection to it!
Pro.
-
Quick implementation
ERP
(Custom Script or Talend DI)
CRM -
Low level (easy)
Budgeting

14. Application Integration
Point 2 Point Integration
Can be at Data Level or at
application level but the
Accounting problem remain:
If you change one system
you’ll have to change all
connection to it!
Pro.
-
Quick implementation
ERP
(Custom Script or Talend DI)
CRM -
Low level (easy)
Cons.
-
Not scalable
-
Heavy Inertia
-
Hard to maintain
Budgeting SFDC -
Hard to Monitor

15. Application Integration
Integration through ESB
Talend beleive that Application
Integration through ESB is a
must.
Due to architecture constraints,
On premise application… most SI
ERP Budgeting CRM Accounting will rely on different Integration
scheme (Point to Point, ESB,
MDM) ; Talend Support all of
them!
Pro.
-
High level architecture
-
Easy to maintain
ESB -
Monitoring
-
Fully Scalable
Cons.
-Slow implementation
-
More dependecies (eg harder to
deploy)
SFDC -
…
Exposing an application as a service in the Bus can be done at Application
or at Data level

16. Distributed Enterprise Service Bus
Internal
Accounting
ERP Budgeting
Partner JMS / MOM
File System Centralized Administration
-
Hot Deployment
-
Multi Environment Support
(Dev Test, Prod…)
Enterprise Service Bus -
-
Real Time Monitoring
Registry:
-
Business Information
-
Security (WS-*)
ftp Policy with SLA
CRM -
http/s
Pro.
-
Multiple & transparent transport
protocol support
Subsidiary -
Easy to deploy
SFDC - Easy to monitor
-
Fully scalable
Cloud

17. Target Product Overview: A 3 layer strategy
Talend ESB Enterprise Edition Layer 3
3
CrossSell Provide additional features:
Data Integration, Support with Designer, Registry, Security,
DataQuality, MDM SLA Monitoring, Deployement… & SLA
Camel CXF Active MQ
-
Owned by Talend
-
Priced over #CPU (?)
DI, DQ, MDM Connectors Documentation
-
Commercial Licence
Dev. tools &
Business Rules,BPM… Admin
UpSell
Layer 2
Talend ESB Standard Edition -Provide: one click installation, strong
2
CrossSell documentation, hook with Talend
Data Integration, Support with
Open Studio, Talend Open Profiler &
DataQuality, MDM SLA
Talend MDM
Camel CXF Active MQ -
Owned by Talend
Doc -
Free
DI, DQ, MDM Connectors
-Apache Licence is mandatory to
« UpGive » users from layer 1
« UpGive »
Apache Libraries
1
Layer 1
- Owned by Apache
Karaf Camel CXF Active MQ
- Roadmap will be influenced by
Talend thanks to PMC & commiter
hiring External
-
Apache Licence Customers,
Suppliers…
This model is near RedHats’one where Layer 1 is Linux (Core), Layer 2 is Fedora and
Layer 3 is RH Enterprise Server.

18. Combining DM & ESB: unique value proposition
Developer Productivity
§
Common GUI Data Capture: DI
ERP Budgeting CRM
§
Code Generator Real Time (CDC) or
Batch
§
Common Repository
Data Formatting: DI
Data cleansing &
enrichment : DQ
Data Service: CXF
Quality
§
Flexible Integration Deployment Layer:
§
Leverage DQ
Messaging:Active
§
& Extend Data Management MQESB
§
Common Administration / Monitoring Routing: ESB Camel
Data Transformation: DI
© Talend 2011 18

19. Has your application landscape evolved
in an uncontrolled way?
19

20. Enterprise Integration
• Unified Platform
– Application Integration and Data Management
• Industrial Strength and Proven
• Game Changing with Talend
• Strategic Opportunities
• Complex Assignments

21. The platform advantages of Talend ASF
 Easier to integrate with existing
Reasons for Talend Open Platform heterogenous environments, flexible,
ASF part of Eco-system
• Get more Highly Scalable  Modular, distributed, no bottleneck
projects Platform  Excellent performance
• Develop your
own solutions  Open Standards (WS-*, BPMN, BPEL,
Committed on JBI, OSGi, SAML, LDAP, …) and De-
Standards facto Standards (Java & JavaEE,
Eclipse, Tomcat, Linux,...)
Business  Community Edition under EPL
friendly Open  Develop you own solution on top and
Source license sell it (i.e. ebMS)

22. Service-oriented Architecture

23. The Gap between Business and IT
Critical dependencies in current architectures
A B
usiness Business Business or IT strategies lifecycle of 1-2 years
Processes Setting up new processes within 6 to 10 months
 Lack of common understanding of requirements
Business is a moving target, IT is hindering innovations
Business Legacy J2EE CRM
Application Lifecycles of 5 to 30 years
Application Infrastructure must be controlled closely to guarantee
IT quality of service for mission critical processes
Technical
Infrastructure

24. Business Capabilities
A B Business Processes driven by
Business
usiness Business goals; reflected in user
Processes and system interactions
Consumer
Solution
Meet Domain Service Layer
Business
in the Stable Business Services Communication
Middle Capabilities representing the Business Identity between Business and
Provider IT
Application oriented silos; hard to
Business Legacy ERP CRM
maintain and require constant
Applications modernization
IT
Complex technical hardware and
Technical software platforms enable
Infrastructure application development

25. Business and IT loosely coupled
A B
Business Processes driven Agile, visible, multi channel,
BusinessBusiness by Business goals; role-based
Processes reflected in user and
Consumer system interactions
Meet Driven by Governance and Governed, stable, extensible,
Business
in the the SOA Strategy, defines reusable, autonomous,
Middle Capabilities the business identity free of redundancies
Provider
Application oriented silos; Strategic existing assets, can be
Business Legacy ERP CRM
hard to maintain and
Application require constant
Topconstantly improved
Down
IT modernization Processes
Technical Complex technical hardware Mission critical, scalable,
and software platforms reliable, flexible to maintain,
Infrastructure
enable application can be constantly improved
development
Technology
Bottom Up

26. Talend offers a comprehensive SOA
Suite

27. Today’s scope of the SOA Suite Talend
ASF
Integration
-Generic Data Integration
-SAP Netweaver Integration Management
-MS BizTalk Integration -System Monitoring
Registry/ -System Management
-SAG webMethods Integration
Repository -SAM
-Service Lookup Enterprise Service Bus -Mgmt. Dashboard
-Policy Management -Dynamic Mediation
-Service Versioning -Different communication styles
Application -Different communication protocols
-Java/ .Net-Support
Development -Distributed Architecture BPM & BAM
-Code Generation
-Workflow/ Human Interaction
-Simulation Security -Composite Service Devel.
-Test -Identity
-Process Management
-Packaging Management
-BAM
-Authentification
-Authorisation
Document Identifier
-Key Management 27
confidential
♥ Talend GmbH

28. Talend ESB 4.x – Next Generation
Released Planned Planned
Dec. 2010 Feb. 2011 May 2011
Planned
Planned Mar. 2011
Jun. 2011

29. Point to Point Integration

30. SOA with Talend ESB
Production Customer
Car Dealers
Portal
Distributed ESB
Service Service Service Service Service
Interface Interface Interface Interface Interface
Customers Resource Spare Parts Supply Chain
Finance
Application Planning Application Management

31. The ESB covers the full Service Life Cycle
Design Delivery Operation Management
Service Implementation
Tool Suite Runtime Framework Management &
Monitoring
Service DI
Editor Tools
Custom .NET Legacy Talend
Services Applications Systems TIS Configuration
Policy BPM
Editor Tools ESB ESB ESB ESB
Code
Distributed Enterprise Service Bus Administration
DevBox
Generation
ESB ESB ESB ESB
Config Admin Registries/ Security Message Talend Talend HQ
Repositories Services Broker BPM
Administration
Eclipse Runtime Platform (J2SE, J2EE, .net, SAP, etc.)

32. Talend is fully committed to Standards
Talend ESB is based on standards
Open Standards: WS-*, BPMN, BPEL, JBI, OSGi, SAML, LDAP, etc.
De-facto Standards: Java & JavaEE, Eclipse, Tomcat, Linux, etc.
Talend is updating regularly to newest standards and technologies
Talend ESB Core Option Packs
Talend ESB Tool Suite Talend ESB Run-time Talend BPM
Talend DI
Talend HQ

33. Reasons for Talend ASF
SOA Best  With Talend, companies can benefit
Practice from eight years of practical experience
Reasons for
integrated of a recognized SOA Leader
Talend ASF
 Talend ASF offers  Talend is driving the design of future
Strong position
companies a in the SOA standards as part of Eclipse with an
proven and community international development base
technically
advanced SOA
platform Rigorously  The Talend platform is rigorously aimed
 Talend delivers tailored to SOA at successful implementation of SOA
companies strategies
attractive answers
to their SOA  Talend possesses extensive experience
questions Proven support
in operating an SOA in a sophisticated
structures
enterprise environment

34.  Any questions?