how to find online competitors? Identifying competition is one of the key area for planning digital marketing strategy for business. The presentation deals with how to identify competitors, key metrics to analyze and digital tools to accomplish analysis

1. Competition Analysis
understanding market competition

2. To begin with..
• Every businesses position their product/ services to be
superior in terms of quality and other dimensions.
• so does the competitors..
• And then you have other businesses offering the same
feature at much lower prices.
In comes Fierce competition- every body wants a large
bite of the consumer cake

3. How do we identify competition?
competitors can have the following features
• Nature - Local ; Global
• Type - similar service ; extended services ;
clubbed services eg- consumer product sold in
single website, ecommerce site etc.
• scale - Brand , local, SME, Startups
• online/ offline or both
competitors can be identified by defining &
understanding the client's business- geo-location
scope, positioning

4. when & why
• Start of the project- we ask our client's to list names of
competitors.
• we analyze and list some more..
• what does it tells us?
 how is the competition doing in terms of strategy
Traffic [composition]
SEO + Links analysis
Content [strength & quality]
Ads
Social marketing
 scope & opportunities key positionings

5. What to compare
• Strategy - [digital platforms]
• Engagement- [social platforms]
• Positioning
price point - cheap, affordable,premium etc.
Market standing- market leader,pioneer,Tech
savvy, new age etc.
Qualitative - best, superior technology etc.
Service - quick, efficient, high quality etc.
N ote: this will also help understand the TG.

6. stomer journey to online purchase
Paid search and Organic search directly helps to take decisions.

7. Understanding Conversions

8. sis - Look at the search market
• Search market analysis
 Taking Relavant Genaralized keyphrase search
volume.
 Objective is to show the search market universe
available for the particular niche.

9. SEO strength analysis:
comp1
Total no of pages
Page Load Time
Citation flow
External backlinks
Govt backlinks
Educational
backlinks
comp 2
comp 3
comp 4

10. Digital marketing mix usage
and traffic sources:
Total
traffic
Comp 1
Comp 2
Comp 3
Comp 4
Organic
Search
Referral
Social
Mail
Display
Ads
Search
Ads

11. Social Media Analysis :
• Facebook
 Fans
 Likes
 Share
 Engagement
 Retweets
 Followers
 Pins
 +1's
•
•
•
•
•
•
Twitter
G+
Pinterest
Instagram
LinkedIn
Others

12. C Analysis (Daily ad spends)
• Daily Ad Budget
• Avg. Ad Position
• Paid vs Organic Clicks
Per Day

13. How We do It !
• Tools 2 Success
 Page Speed Analysis https://developers.google.com/speed/pagespeed/insights/
 Web traffic & marketing insights - similarweb.com
 PPC analysis - spyfu.com
 Organic competition - semrush.com
 Backlink strength - majesticseo.com ; ahref.com ;
opensiteexplorer.com
 statistics - google insights ; statscorp.com ; google trends
 social media - socialbaker.com ; klout.com ; socialmention.com
 Online Consumer Behaviour - consumerbarometer.com
A lot more available... will keep listing :-)

14. • Thanks
:-)