Frequently Asked Questions about Indicus Analytics Products

1. Frequently Asked Questions about Indicus Analytics Products
Software v/s Excel data sheet
The product is offered with a software package. The package allows the user to navigate, select
locations, data points and extract data. The data can be extracted as a spreadsheet, as graphs, as
thematic maps. Additionally, there are in-built pdf files with brief profiles. It is possible for a user to
select all the data points and all the locations (dist/ city) and extract the entire data set as a single
spreadsheet. The objective of the product is to allow the user to navigate easily, create meaningful
extracts, extract data in a form that allows further processing and analysis
Variants to service different needs
The products usually have two versions – Premium and Basic. The premium version has all the data
points, whereas the basic version has lesser data points. Typically, the premium version will have
normally about twice the data points of basic version. The dummy database provided clearly mentions
which data points are available in the basic version.
Additionally, we provide the following variants in our district/ city level products:
 All the product variables are classified into broader categories in each product. These
categories may vary from 3-10 in different products. A buyer can, in some of the products buy
some of the broader categories for all the geographical units.
 A buyer can buy all variables for a state or a set of up to 7 states (district level products only)
 A buyer can buy only state level data for all the states of India (this option is available in MSL
only)
 A buyer can buy all variables for a region (the country is divided into 4 regions – North,
south, east and west) (district level products only)
 A buyer can buy all variables for any of the following sets of districts, or for a combination of
these sets (1,2,3 or all 4 sets)
o The alpha districts (the top 60 by market size)
o The beta districts (the next 120 by market size)
o The gamma districts (the next 150 by market size)
o The delta districts (the rest of the districts)
 For city level products (CSL, HSL), a buyer can buy all variables for any of the following sets
of cities, or for a combination of these sets (1,2,3 or all 4 sets)
o The alpha cities (the top 10)
o The beta cities (the next 20)
o The gamma cities (the next 20)
o The delta cities (the rest of the cities)
 Only in the rarest of rare cases do we go beyond the above variants.
A buyer can buy multiple copies of a product. This is in the form of installation keys. The prices for
additional keys are as follows
 10% of product price for each additional key (1-4 additional keys)
 8% of product price for each additional key (5-9 additional keys)
 6% of product price for each additional key (10-15 additional keys)
 In case more keys are required, the prices are 3% of product price or Rs 5,000 each whichever
is higher.
Discounts
We normally do not have discounts on a single product, but we try an accommodate customers who
have a long term relation with us. For multiple product purchases in one go we offer the following
standard discounts –
 5% of the total amount for two products
 10% of the total amount for three products
 15% of the total amount for four products
 20% of the total amount for five products
The Product Software
All Indicus Premium Databases come with a query software. The software interface is similar
for all our products. The software needs to be installed with a user key, which is generated for
a single PC. Multiple keys are provided as a charged service. Once installed, you are ready to
start. The first screen is the user access screen where you can set your password.

2. Subsequently, you will be led to the main screen. The main features are Query selection,
Results, Maps and Reports. Query selection allows you to select the state, the district, the
variable and the year. The districts displayed are those for the states selected only. However
one can select all the states, in order to select all the districts. The variables can be selected
from the scroll box. One can select multiple variables in one go. In order to see the detailed
definition of any variable one can use the right click function, which will open up a definition
window. The last item for selection is the year for which data is to be extracted. You then ask
for data or maps
Outputs
The outputs of the query are in two forms – results worksheet and painted maps. The
worksheet functions like a standard spreadsheet and also allows you to save the query results
as an excel sheet. It further allows you to create graphs and charts which are feature rich and
can be saved as picture files separately and used to add value to your standard presentations
which may be in applications such as the standard power point
Graphs and Maps
The mapping function is an additional feature which allows you to represent the data on maps
for added punch to your presentations. The maps can also be exported as image files to be
added to your standard presentations. The software allows you to change the colors and to
vary the scales.
In built Reports
For those in a hurry and wanting quick snapshots, we have created in built one page reports on
each of the smallest geographic unit (district/ city) which display some of the data. These
reports can be extracted in two ways. The first way is to go to the reports menu, select the
district/ city desired and extract. An acrobat pdf window will open up with the report On the
other hand, while on the maps, one can place the cursor on a district/ city and extract the
reports from there
The entire data set can be extracted and used for various analysis. Additionally, a user can insert his
own data into the results sheet (say district level sales data) and conduct analysis.
The city classifications are as follows
 Alpha cities - The Elite Club of 10 - Kolkata, Chennai, Hyderabad, Coimbatore, Ahmadabad,
Delhi, Bangalore, Pune, Surat, Mumbai
 Beta Cities - On-the-threshold cities - Kanniyakumari, Madurai, Salem, Kanpur, Jamshedpur,
Asansol, Lucknow, Patna, Jaipur, Urban Areas in North 24 Parganas, Indore, Nagpur, Bhopal,
Vadodara, Kancheepuram, Kochi, Thiruvallur, Ludhiana, Faridabad, urban areas of Thane dist
 Gamma Cities - Upcoming cities - Thiruvananthapuram, Amritsar, Vellore, Jabalpur, Haora,
Dhanbad, Vijayawada, Hugli, Tiruchirappalli, Jalandhar, Visakhapatanam, Rajkot, Guwahati,
Kolhapur, Ghaziabad, Urban Areas in Rangareddi, Aurangabad, Nashik, Goa, Chandigarh
 Delta Cities - Budding centers - Imphal, Agra, Varanasi, Moradabad, Bareilly, Allahabad,
Gulbarga, Behrampor, Meerut, Bikaner, Thanjavur, Kozhikode, Jodhpur, Bokaro, Solapur,
Agartala, Anantapur, Shillong, Ajmer, Kharagpur, Jalpaiguri, Udaipur, Urban Areas in South
24 Parganas, Ranchi, Guntur, Gwalior, Nellore, Mysore, Bhavnagar, Kota, Jamnagar,
Thrissur, Bathinda, Durg-Bhilai, Nanded, Cuttack, Patiala, Raurkela, Kannur, Raipur,
Belgaum, Dehradun, Kohima, Hisar, Ambala, Daman, Pondicherry, Panipat, Port Blair,
Mangalore, Aizawl, Gurgaon(old), Gangtok, Kavaratti, Rupnagar, Bhubaneshwar,
Gandhinagar, Noida, Itanagar, Shimla, Silvassa, Srinagar
The Region Classifications are as follows
 West Includes Rajasthan, Gujarat, MP, Goa and Maharashtra
 East includes Chhatisgarh, Orissa, Bihar, Jharkand, West Bengal, Sikkim and NE states
 South includes A&N, Lakshwadeep, AP, TN, Kerala, Pondicherry and Karnataka
 North includes UP, Uttaranchal, Delhi, Haryana, Punjab, J&K, HP

3. The district Classifications are given below
Alpha Districts
State District State District State District
Delhi Delhi West Bengal Hugli Maharashtra Nanded
Mumbai Andhra
Maharashtra (Suburban) Pradesh Krishna Chhattisgarh Raipur
Andhra
Maharashtra Thane Haryana Gurgaon Pradesh West Godavari
Karnataka Bangalore Rajasthan Jaipur Karnataka Belgaum
Maharashtra Pune West Bengal Murshidabad Chandigarh Chandigarh
Maharashtra Mumbai Gujarat Rajkot Punjab Amritsar
Andhra
Gujarat Ahmadabad Pradesh East Godavari Maharashtra Ahmadnagar
Tamil Nadu Chennai West Bengal Haora Kerala Thiruvananthapuram
Andhra
Gujarat Surat Pradesh Guntur Maharashtra Raigarh
North 24
West Bengal Parganas Maharashtra Jalgaon Uttar Pradesh Kanpur Nagar
West Bengal Kolkata Haryana Faridabad Kerala Ernakulam
West Bengal Medinipur Gujarat Bhavnagar Jharkhand Ranchi
Andhra
Andhra Pradesh Hyderabad West Bengal Jalpaiguri Pradesh Kurnool
Andhra
West Bengal Barddhaman West Bengal Nadia Pradesh Karimnagar
South 24
West Bengal Parganas Maharashtra Kolhapur Kerala Malappuram
Tamil Nadu Coimbatore Punjab Ludhiana Maharashtra Aurangabad
Andhra Andhra
Maharashtra Nagpur Pradesh Visakhapatnam Pradesh Nellore
Andhra
Maharashtra Nashik Tamil Nadu Thiruvallur Pradesh Chittoor
Gujarat Vadodara Gujarat Jamnagar Chhattisgarh Durg
Andhra
Andhra Pradesh Rangareddi Maharashtra Solapur Pradesh Anantapur

4. Beta Districts
State District State District State District
Tamil Nadu Salem Bihar Patna Kerala Idukki
West Bengal Birbhum Punjab Gurdaspur West Bengal Uttar Dinajpur
Karnataka Gulbarga Uttar Pradesh Agra Rajasthan Jodhpur
Andhra Andhra
Tamil Nadu Erode Pradesh Khammam Pradesh Srikakulam
Andhra Pradesh Warangal Gujarat Surendranagar Jharkhand Purbi Singhbhum
Andhra
Tamil Nadu Vellore Pradesh Adilabad Gujarat Banas Kantha
Goa North Goa Tamil Nadu Tiruchirappalli Orissa Mayurbhanj
Andhra Pradesh Prakasam Kerala Palakkad Haryana Yamunanagar
Gujarat Junagadh Orissa Khordha Rajasthan Udaipur
Gujarat Valsad Tamil Nadu Kanniyakumari Jharkhand Bokaro
Tamil Nadu Kancheepuram Tamil Nadu Virudhunagar Kerala Alappuzha
Karnataka Mysore Orissa Cuttack Uttar Pradesh Bijnor
Maharashtra Satara Jharkhand Dhanbad Maharashtra Buldana
Kerala Kozhikode Kerala Kollam Tamil Nadu Cuddalore
Uttar Pradesh Ghaziabad Haryana Sonipat Tamil Nadu Viluppuram
Andhra Pradesh Medak Gujarat Bharuch Karnataka Bangalore Rural
Maharashtra Sangli Uttar Pradesh Kheri Uttar Pradesh Aligarh
Kerala Thrissur Gujarat Kheda Tamil Nadu Thoothukkudi
Tamil Nadu Madurai West Bengal Darjiling Gujarat Anand
Gujarat Kachch Maharashtra Yavatmal Chhattisgarh Bilaspur
Madhya
Pradesh Indore Kerala Wayanad Uttaranchal Hardwar
Pashchimi
Andhra Pradesh Mahbubnagar Uttar Pradesh Bulandshahr Jharkhand Singhbhum
West Bengal Bankura Uttar Pradesh Bareilly Gujarat Sabar Kantha
Jammu &
Andhra Pradesh Nalgonda Tamil Nadu Thanjavur Kashmir Jammu
West Bengal Maldah Jharkhand Hazaribag Haryana Sirsa
Punjab Jalandhar Gujarat Amreli Maharashtra Latur
Dakshina
Karnataka Kannada Rajasthan Alwar West Bengal Puruliya
Andhra
Maharashtra Amravati Haryana Ambala Pradesh Vizianagaram
Orissa Ganjam Uttar Pradesh Moradabad Punjab Firozpur
Himachal
Tamil Nadu Tirunelveli Karnataka Dharwad Pradesh Kangra
West Bengal Koch Bihar Kerala Kannur Maharashtra Akola
Andhra Pradesh Cuddapah Gujarat Mahesana Karnataka Shimoga
Uttar Pradesh Muzaffarnagar Haryana Karnal Karnataka Bagalkot
Madhya
Punjab Sangrur Karnataka Tumkur Pradesh East Nimar
Assam Kamrup Maharashtra Chandrapur Maharashtra Bid
Uttar Pradesh Allahabad Tamil Nadu Dharmapuri Gujarat Gandhinagar
Uttar Pradesh Meerut Karnataka Bellary Rajasthan Sikar
Andhra
Haryana Hisar Pradesh Nizamabad Goa South Goa
Uttar Pradesh Lucknow Karnataka Kolar Uttar Pradesh Gorakhpur
Jammu &
Punjab Patiala Haryana Panipat Kashmir Srinagar

5. Gamma Districts
State District State District State District
Gautam Buddha
Uttar Pradesh Varanasi Uttar Pradesh Nagar Assam Barpeta
Kerala Kottayam Orissa Jajapur Chhattisgarh Bastar
Assam Dibrugarh Karnataka Raichur Uttar Pradesh Kushinagar
Karnataka Davanagere Orissa Kendujhar Orissa Puri
Tripura West Tripura Uttar Pradesh Jaunpur Uttar Pradesh Gonda
Maharashtra Ratnagiri Uttar Pradesh Mathura Jharkhand Dumka
Maharashtra Parbhani Bihar Muzaffarpur Maharashtra Hingoli
Uttar Pradesh Sitapur Karnataka Chitradurga Rajasthan Bhilwara
Uttaranchal Dehradun Jharkhand Deoghar Haryana Panchkula
Madhya
Chhattisgarh Surguja Assam Sibsagar Pradesh Hoshangabad
Madhya
Haryana Jind Pradesh Chhindwara Rajasthan Pali
Maharashtra Dhule Uttar Pradesh Budaun Orissa Sambalpur
Haryana Bhiwani Haryana Jhajjar Uttar Pradesh Ballia
Madhya
Tamil Nadu Namakkal Karnataka Udupi Pradesh Sagar
Madhya
Pradesh Bhopal Jharkhand Palamu Uttar Pradesh Maharajganj
Uttar Pradesh Saharanpur Tamil Nadu Nagapattinam Uttar Pradesh Rae Bareli
Rajasthan Nagaur Assam Cachar Tamil Nadu The Nilgiris
Udham Singh
Pondicherry Pondicherry Uttaranchal Nagar Maharashtra Nandurbar
Himachal
Punjab Bathinda Rajasthan Hanumangarh Pradesh Shimla
Maharashtra Jalna Jharkhand Sahibganj Maharashtra Gondiya
Orissa Sundargarh Uttar Pradesh Ghazipur Bihar Gaya
Madhya Pashchim
Haryana Rohtak Pradesh Gwalior Bihar Champaran
Rajasthan Ganganagar Maharashtra Wardha Karnataka Chamarajanagar
Madhya Himachal
Pradesh Jabalpur Pradesh Solan Bihar Purba Champaran
Madhya
Gujarat Panch Mahals Rajasthan Jhunjhunun Pradesh Ujjain
Tamil Nadu Dindigul Uttar Pradesh Unnao Tamil Nadu Theni
Tamil Nadu Tiruvannamalai Uttar Pradesh Etah Uttar Pradesh Mirzapur
Rajasthan Bharatpur Orissa Bargarh Uttar Pradesh Fatehpur
Chhattisgarh Korba Uttar Pradesh Sultanpur Uttaranchal Nainital
Madhya
Karnataka Bijapur Orissa Anugul Pradesh Dhar
Rajasthan Kota Punjab Kapurthala Uttar Pradesh Bahraich
Dakshin Himachal
West Bengal Dinajpur Pradesh Mandi Rajasthan Chittaurgarh
Madhya
Rajasthan Ajmer Pradesh Satna Uttar Pradesh Faizabad
Jharkhand Giridih Maharashtra Osmanabad Bihar Darbhanga
Haryana Fatehabad Punjab Moga Kerala Kasaragod
Uttar Pradesh Azamgarh Assam Darrang Bihar Samastipur
Chhattisgarh Rajnandgaon Uttar Pradesh Firozabad Uttar Pradesh Rampur
Haryana Kurukshetra Assam Sonitpur Punjab Muktsar
Gujarat Dohad Uttar Pradesh Barabanki Uttar Pradesh Pilibhit
Karnataka Hassan Karnataka Uttara Kannada Rajasthan Dausa
Haryana Kaithal Punjab Rupnagar Jharkhand Pakaur
Jammu &
Uttar Pradesh Hardoi Chhattisgarh Raigarh Kashmir Udhampur
Madhya
Orissa Baleshwar Gujarat Patan Pradesh Vidisha
Rajasthan Bikaner Tamil Nadu Pudukkottai Meghalaya East Khasi Hills
Karnataka Bidar Chhattisgarh Janjgir-Champa Bihar Bhagalpur
Gujarat Navsari Uttar Pradesh Jhansi Tamil Nadu Ramanathapuram
Madhya
Karnataka Mandya Pradesh Raisen Tamil Nadu Karur
Assam Nagaon Uttar Pradesh Deoria Assam Dhubri
Uttar Pradesh Shahjahanpur Bihar Rohtas Uttar Pradesh Pratapgarh
Punjab Hoshiarpur Karnataka Haveri Orissa Dhenkanal

6. Delta Districts
State District State District State District
Jammu & Jammu &
Karnataka Koppal Kashmir Kathua Kashmir Pulwama
Madhya
Maharashtra Bhandara Uttar Pradesh Kannauj Pradesh Datia
Andaman &
Rajasthan Dhaulpur Uttar Pradesh Sonbhadra Nicobar Islands Andamans
Orissa Bhadrak Uttar Pradesh Balrampur Rajasthan Jhalawar
Maharashtra Sindhudurg Tripura South Tripura Uttar Pradesh Lalitpur
Orissa Balangir Rajasthan Jalor Orissa Gajapati
Madhya Himachal
Pradesh Shahdol Pradesh Chamba Uttar Pradesh Kaushambi
Madhya
Pradesh Rewa Bihar Gopalganj Nagaland Tuensang
Jyotiba Phule Madhya Madhya
Uttar Pradesh Nagar Pradesh Bhind Pradesh Barwani
Orissa Kendrapara Chhattisgarh Dantewada Jharkhand Chatra
Madhya
Rajasthan Churu Pradesh Sehore Jharkhand Kodarma
Madhya
Tamil Nadu Thiruvarur Rajasthan Rajsamand Pradesh Mandla
Tamil Nadu Sivaganga Jharkhand Godda Bihar Jamui
Orissa Jagatsinghapur Assam Bongaigaon Assam Jorhat
Bihar Vaishali Meghalaya West Garo Hills Tamil Nadu Perambalur
Madhya
Karnataka Chikmagalur Pradesh Katni Tripura Dhalai
Rajasthan Banswara Orissa Nayagarh Chhattisgarh Kawardha
Orissa Koraput Uttar Pradesh Bhadohi Bihar Banka
Ambedkar
Uttar Pradesh Nagar Orissa Nabarangapur Uttar Pradesh Shrawasti
Uttar Pradesh Mau Orissa Jharsuguda Mizoram Aizawl
Jammu &
Uttar Pradesh Hathras Rajasthan Dungarpur Kashmir Doda
Jammu & Madhya
Kashmir Baramula Chhattisgarh Dhamtari Pradesh Neemuch
Himachal
Haryana Mahendragarh Pradesh Sirmaur Uttar Pradesh Chitrakoot
Himachal
Bihar Saran Pradesh Hamirpur Manipur Thoubal
Jammu &
Bihar Madhubani Kerala Pathanamthitta Kashmir Kupwara
Madhya
Jharkhand Gumla Bihar Jehanabad Pradesh Harda
Madhya
Haryana Rewari Pradesh Mandsaur Orissa Nuapada
Madhya
Uttar Pradesh Basti Pradesh Shivpuri Uttar Pradesh Mahoba
Madhya Madhya
Pradesh West Nimar Pradesh Damoh Sikkim East Sikkim
Madhya
Pradesh Sidhi Punjab Nawanshahr Assam Hailakandi
Maharashtra Washim Rajasthan Tonk Nagaland Mokokchung
Madhya
Pradesh Ratlam Bihar Araria Uttaranchal Chamoli
Gujarat Porbandar Assam Golaghat Orissa Malkangiri
Uttar Pradesh Farrukhabad Uttaranchal Almora Orissa Sonapur
Madhya
Karnataka Gadag Pradesh Seoni Rajasthan Jaisalmer
Chhattisgarh Koriya Rajasthan Sirohi Bihar Kishanganj
Madhya Madhya
Pradesh Betul Pradesh Jhabua Assam Dhemaji
Himachal
Bihar Siwan Pradesh Bilaspur Uttaranchal Uttarkashi
Rajasthan Barmer Uttar Pradesh Hamirpur Nagaland Kohima
Madhya
Bihar Katihar Pradesh Panna Nagaland Mon
Madhya Madhya
Pradesh Chhatarpur Pradesh Shajapur Meghalaya East Garo Hills

7. State District State District State District
Jammu &
Orissa Kalahandi Rajasthan Bundi Kashmir Punch
Punjab Mansa Uttar Pradesh Kanpur Dehat Jharkhand Lohardaga
Tripura North Tripura Punjab Fatehgarh Sahib Daman & Diu Daman
Himachal Himachal
Pradesh Una Manipur Imphal West Pradesh Kinnaur
Bihar Nalanda Bihar Nawada Karnataka Kodagu
Madhya
Bihar Purnia Chhattisgarh Kanker Pradesh Umaria
Jammu &
Bihar Begusarai Kashmir Rajauri Bihar Lakhisarai
Uttar Pradesh Jalaun Assam Karbi Anglong Orissa Baudh
Assam Tinsukia Uttaranchal Pithoragarh Manipur Bishnupur
Assam Goalpara Tamil Nadu Ariyalur Uttaranchal Champawat
Jammu & Arunachal
Kashmir Anantnag Uttaranchal Garhwal Pradesh Papum Pare
Chhattisgarh Mahasamund Assam Marigaon Orissa Debagarh
Assam Nalbari Uttar Pradesh Auraiya Pondicherry Karaikal
Jammu &
Bihar Sitamarhi Kashmir Badgam Meghalaya West Khasi Hills
Madhya
Uttar Pradesh Etawah Bihar Buxar Pradesh Sheopur
Madhya
Bihar Bhojpur Bihar Saharsa Pradesh Dindori
Uttar Pradesh Siddharthnagar Jharkhand Garhwa Nagaland Wokha
Madhya Madhya
Pradesh Balaghat Pradesh Tikamgarh Meghalaya Jaintia Hills
Rajasthan Karauli Manipur Imphal East Nagaland Phek
Chhattisgarh Jashpur Rajasthan Sawai Madhopur Nagaland Zunheboto
Madhya
Pradesh Dewas Uttaranchal Tehri Garhwal Nagaland Dimapur
Punjab Faridkot Assam Lakhimpur Assam North Cachar Hills
Dadra & Nagar Dadra & Nagar
Uttar Pradesh Chandauli Haveli Haveli Manipur Churachandpur
Madhya
Pradesh Guna Assam Kokrajhar Bihar Sheikhpura
Uttar Pradesh Mainpuri Orissa Rayagada Gujarat The Dangs
Assam Karimganj Bihar Khagaria Uttaranchal Bageshwar
Madhya Kaimur
Pradesh Narsimhapur Bihar (Bhabua) Uttaranchal Rudraprayag
Madhya Madhya
Pradesh Morena Pradesh Rajgarh Mizoram Lunglei
Uttar Pradesh Baghpat Bihar Madhepura Meghalaya Ri Bhoi
Rajasthan Baran Orissa Kandhamal Bihar Sheohar
Sant Kabir
Maharashtra Gadchiroli Uttar Pradesh Nagar Manipur Ukhrul
Gujarat Narmada Bihar Supaul Manipur Senapati
Jammu &
Bihar Aurangabad Bihar Munger Kashmir Kargil
Himachal Arunachal
Uttar Pradesh Banda Pradesh Kullu Pradesh East Siang
Meghalaya South Garo Hills Manipur Tamenglong Sikkim South Sikkim
Arunachal Arunachal
Pradesh Changlang Daman & Diu Diu Pradesh West Siang
Himachal
Lakshadweep Lakshadweep Pondicherry Yanam Pradesh Lahul & Spiti
Jammu & Arunachal
Kashmir Leh (Ladakh) Pradesh Dibang Valley Mizoram Champhai
Arunachal
Manipur Chandel Sikkim North Sikkim Pradesh Lower Subansiri
Arunachal
Sikkim West Sikkim Mizoram Kolasib Pradesh Tawang
Arunachal
Pondicherry Mahe Mizoram Serchhip Pradesh West Kameng
Arunachal
Pradesh Lohit

8. Combined brief of products
Indian Financial Scape - For all 593 districts, (Across Income classes, Socio economic classes, Rural,
Urban): Demography, Market Size , Asset penetration, Credit and Savings , Growth, Financial Service
Activity, Affluence, Growth, Savings Propensity, Credit Propensity, Consumer Loan Activity,
Durables Loan, District Risk ………and more
Housing Skyline of India - Covers the Top 112 City-Markets of India
The product helps you identify - Existing & Potential Markets for Housing sector, Purchasing Power of
Prospective home buyers, Locate Cities with Greater Housing Penetration, Distinguish Households
Across Type of Dwelling Units, Forecast Housing Demand. We have the following new dimensions to
the earlier release - Market Attractiveness Index, Housing demand by size of dwelling units (in square
feet), Housing demand separated for owned and rented accommodation, Current housing categorized
by number of rooms and area. Other parameters include Vehicle ownership, Demography, Savings by
income categories, Employment and employment growth rate, rainfall & temperature, CPI for housing,
Housing ownership and housing loan accounts………and more
Market Skyline of India - For all 593 districts, the product covers a range of indicators on Indian
consumers and their characteristics. These are for each district in the country, separately for rural and
urban areas - Income distribution, Household consumption expenditure, Household savings,
Households across income groups, Individuals/children across income groups, Rural/urban break up of
market size,Urban household socio-economic profiling , Product segment wise market sizes ………and
more
Indian Development Landscape
For all 593 districts, Education, Health, Economic Status, Infrastructure, Demography, Empowerment,
crime - Gender Gaps in literacy, Primary to Upper Primary Transition to higher Transition, Pupil-
Teacher ratio, Primary School Drop Out, Schools having access to drinking water, separate urinals,
pucca buildings Birth rate, Fertility rate, Infant and Under 5 Mortality, Deliveries attended by skilled
personnel, Immunization, Antenatal care, HIV/ AIDS Awareness, Access to drinking water, Crimes
committed against women, Girls marrying below legal age, Habitations connected by pucca roads,
Households with Electricity ………and more
City Skyline of India
Covers the Top 112 City-Markets of India - Market size and lifestyles in top cities, Income distribution,
savings and expenditures, Perception rating on living condition, Socio-economic profiling, per capita
incomes. Cities are also ranked on the basis of “Economy” and “Reside in” indices and also comprise
people’s perception about their cities on education, health facilities, environment, entertainment and
public facilities captured through survey ………and more
District GDP of India
For all 593 districts - District Gross Domestic Product across sectors* at current prices, District Gross
Domestic Product across sectors at constant prices, Credit Penetration in various sectors, Short term
annualized Growth rate in Gross Domestic Product at district level, Per Capita Gross Domestic Product
by Economic Activity, at current prices, Per Worker Gross Domestic Product by Economic Activity, at
current prices Sectors, Primary Sector – Agriculture, Mining and Quarrying, Fishing, Forestry.
Secondary sector - Construction Sector, Manufacturing Sector, Electricity, Gas, Water Supply. Tertiary
Sector - Banking and Insurance, Rest Of tertiary. Total GDP
Individual brief - City Skyline of India
For 112 top city markets of India (Alpha Cities – The Elite Club of 10, Beta Cities – 20 On the
Threshold Cities – Upcoming 20 Cities, Delta Cities – 62 Budding Centers), the product contains
information on:
 Demographics - Population, 0-6 Population, Households, Unemployment Rate, Recent
Migrants, Slum Population, Workers, Workers in tertiary sector, secondary sector, Age
Distribution
 Consumer Market - Households with 4 Wheelers/ 2 Wheelers, Annual Household Income,
Annual Household Saving, Market Size, Socio-Economic Classification A, B, C, D, and E
 Earning - Employment Rate, Per Capita Income, Per Capita Saving, Career opportunities;
Human and Capital Flows - Credit to Deposit Ratio, Credit Growth, Small Business Credit per
capita, Migrants, Business opportunities, Bank Offices
 Education - Literacy Rate, MBA/ Engineering seats per 100,000, School/ College Adequacyl;
Utilities and Transport - Water supply frequency, Power cuts in a day, Households electrified,
Usage of public transport.; Entertainment - FHRAI restaurants, tourist places to visit, malls,
parks, Parking space, Readership of Newspaper, Internet Users
 Housing - CPI for Housing, Growth Rate of CPI and Housing Loan accounts, Rented
Households, Owned Households, Housing Loan accounts
 Psychographics - Youthfulness, Experimentation, Westernized, Cosmopolitan, Gender
Equality: Relative City Ranking; Safety; Environment

9. Individual brief - Market Skyline of India
For all 593 districts, the product contains information on Consumer markets and Consumer
demography for 2008-09 and 2006-07.
 Market Size (urban and rural) - Food Products, FMCG products, Durables, Clothing &
Footwear, Miscellaneous Goods and Services
 Socio-Economic Classification (Urban Households) - SEC A, B, C, D, and E
 Sector wise Growth Rates (2006-07 to 2008-09) - Total Income, Total Expenditure , Total
Saving
 Estimates of income savings expenditure and item wise market size for the year 2006-07.
 Annual Household Income Category (Urban & Rural) - The households have been divided
into income categories: <75,000, 75,000 –1,50,000, 1,50,000 – 3,00,000, 3,00,000 – 5,00.000,
5,00,000 – 10,00,000, 10,00,000 & above. All the indicators are estimated for each of the
above income categories within the district. The indicators included are:
o Households in each income bracket.
o Population in each income bracket.
o Per capita Annual disposable income of all households in a specific income category.
o Per capita Annual net saving of all households in a specific income category.
o Per capita Annual consumption expenditure of all households in a specific income
category.
o Total annual income of all households in a specific income category.
o Total annual net saving of all households in a specific income category.
o Total annual consumption expenditure of all households in a specific income
category
Estimates available at two points in time – 2006-07 and 2007-08, separately for urban and rural
markets
Individual brief - Indian Development Landscape
For all 593 districts, the product contains information on Education, Health, Economic Status,
Infrastructure, Demography, Empowerment, and agriculture.
 Education – Literacy rates, Gender Gaps in literacy, Primary to Upper Primary Transition,
Upper Primary to higher Transition, Pupil-Teacher ratio at the Primary Level, Pupil-Teacher
ratio at the upper primary level, Primary School Drop Out, Schools having access to drinking
water, separate urinals, pucca buildings
 Health – Birth rate, Fertility rate, Infant Mortality, Under 5 Mortality, Deliveries attended by
skilled personnel, Immunization, Antenatal care, Unmet need for family planning, Adoption
of Modern methods of contraception, HIV/ AIDS Awareness, Weight for age (children),
Usage of iodized salt, Access to drinking water, Disabled population
 Infrastructure – Percentage of Habitations connected by pucca roads, Percentage of
Households with Electricity, Percentage of Households with Telephone, No. of Bank
Branches
 Empowerment – Crimes committed against women, Girls marrying below legal age, Birth
order 3 and above, Sex Ratio, Female Work Participation Rate
 Economic Status – Head Count ratio, Marginal Workers as % of total population, Work
Participation Rate
 Demography – Population – total, male and female, urban and rural, Households – total,
urban, rural, Population Density, Migration, SC and ST population
 Environment – Wasteland areas, area affected by drought, area affected by flood
 Agriculture – Total Cultivators, Total Agricultural Labours, Area sown more than once, Net
area sown, Net irrigated area
Estimates available at two points in time – 2001 and 2008
Individual brief - Indian Financial Scape
For all 593 districts, the product contains information on (Across Income classes, Socio economic
classes, Rural, Urban):
 Financial services – Across services and establishments (PO, Banks, Coop Banks, Brokerages,
NBFC, SHG) – agents, accounts, value of accounts, number of establishments, etc.
 Demography - Migration, Population, Employment, Education, Age distribution, Married couples,
etc.
 Market Size – GDP Banking and insurance, Incomes, Savings, Expenditure, Remittances, Rents,
etc.
 Asset penetration – Durables, Investment and savings instruments, other financial assets, etc.

10.  Credit and Savings – Penetration, Amounts, Growth - across economic sectors, across
establishments (PO, Banks, Coop Banks, NBFC, SHG), etc.
 Others – Growth across economic sectors, incidences of crime and economic offences, etc.
 Indices on Financial Service Activity, Affluence, Growth, Savings Propensity, Credit Propensity,
Consumer Loan Activity, Durables Loan, District Risk
………and much more
The product is available in Basic and Premium Editions. In addition we offer a Premium Plus edition
with a detailed report on Asset ownership, Investment and Credit behavior of consumers. The report is
based on a survey of consumers across 20 urban clusters with findings across income, age and
occupation categories on:
 Assets owned – vehicles, white goods, gadgets
 Insurance – awareness, products, premiums paid, amounts insured
 Kinds of investments (property, financial, banking, insurance, gold), kinds of instruments, how
these are accessed.
 Use of credit, which form, how much
Individual brief - Housing Skyline of India
For 112 top city markets of India (Alpha Cities – The Elite Club of 10, Beta Cities – 20 On the
Threshold cities, Gamma Cities – Upcoming 20 Cities, Delta Cities – 62 Budding Centers), the product
contains information on:
 Existing & Potential Markets for Housing sector
 Purchasing Power of Prospective home buyers
 Locate Cities with Greater Housing Penetration
 Distinguish Households Across Type of Dwelling Units
 Forecast of Housing Demand
We have added the following new dimensions to the earlier release:
 Market Attractiveness Index
 Housing demand by size of dwelling units (in square feet)
 Housing demand separated for owned and rented accommodation
 Current housing categorized by number of rooms and area
Other parameters updated for 2008-09, include:
Vehicle ownership, Demography (household size categories, income categories, age categories),
Savings by income categories, Employment and employment growth rate, rainfall & temperature, CPI
for housing, Housing ownership and housing loan accounts, and more.
Data Sources
The key data comes from highly reliable sources - NSSO various rounds, CSO, RBI, RCH, Census of
India, etc. This is supplemented by our own large primary surveys and secondary information. The
total samples would exceed 1 million records over a 20 year time series.
Our analysts and experts then work on the data. They use various econometric, operations research and
statistical techniques and Cross-check in many ways to give out the final estimates.
We also ensure consistency & comparability of data across time and geography
Our key differentiators
 Processed very large data bases over long time series cycles
 Developed econometric models to process existing and future sets
 Created panels to conduct large surveys at short periods of time at low cost
 Products developed and refined over 5 years with an established customer base
 Economic geography drilled down till district, city and even sub city and block level
 Information is relevant in today’s scenario
 At prices only a small fraction of what MR and evaluation with national footprint would cost
 Delivered in easy to use, graph and map software
 Wide range of macro/micro economic indicators
What is the Product uniqueness – its value proposition?
Information about the economy and consumers at extremely granular levels - Currently at city and
district levels, and in future up to neighborhood levels (eg. Delhi will be segmented into 150
neighborhoods). This is further segmented into various income groups - such as “Number of
Households owning cars and having an annual income between 150,000 and 300,000 in Karol Bag
Neighborhood”

11. Purpose
- Easily mine-able information to marketers in order to enable them to target their sales and marketing.
- To provide consulting and research firms, data that is is not easily available and they need to only
extract the data for analysis, reporting and advising.
Such data is not available easily in India at such granular levels. We provide in the range of 200-250
variables for every geographic level. The data is compiled using various techniques – large data sets are
processed, proprietary surveys are done, Econometric and mathematical modeling is applied and finally
the processed estimates are published
The key value - It will take a long time and will cost at least 10 times the price points of our product to
create this sort of information. Essentially, we are developing these data sets and selling as a product.
The end user has a readily available, off the shelf ready-to-use data set.
The range of utilities of the products would include the following - Know consumer characteristics,
Identifying Potential Markets, Planning a marketing strategy, Opening a branch, Monitoring sales
efforts, Prioritizing & ranking markets, Benchmarking sales against potential, Location Choices,
Writing a report for PR purposes, Presenting to superiors/ investors, Sourcing of inputs, Getting
insights others don’t have, Delivering services where they are required, Identifying demand potential of
select locations
Who are the customers?
A partial list of recent customers is as follows
 Market Research & Consultancy - McKinsey, Boston Consulting Group, Ernst & Young,
CRISIL, ICRA, Tata Services, MODE Group, Quadra, Feedback, KSA - Technopak, INFAR,
Knight Frank, Direm, ICMR, OEC Oertli, ILF&S, Jones Lang La Salle, Bain & Company, CB
Richard Ellis, Moen Inc,The Parthenon Group, E Valueserve, Sun Gumberg India Advisors.....
.....
 Consumer Goods - Kellogg, L'oreal, Ray-Ban, Cadbury, Godrej, Frito-Lay, Arvind Brands,
Dabur, Wrigleys, Rasna, Parle, Mc Donalds, Relaxo, Nestle, Hindustan Unilever, Usha
International , Field Fresh Food, Pepsi Foods, Chateau Indage, Britannia, LG Elecronics,
Samsung, Aditya Birla Retail ..... .....
 Service Firms - HDFC Standard Life, Max New York Life, Birla Sunlife Insurance, Reliance
Energy, Blue Dart, First Flight, Safe Express, ABN Amro, Tata Finance, Karvy Consultants,
Alcatel, Kotak Mahindra, Sundaram Finance, Bharti Airtel, Vodafone, Credit Suisse, ITC
Welcome Group, Aditya Birla Group, Tata Tele Services, Axis Bank, ING Vyasya Life
Insurance Company Ltd, American Express Bank, SBI Cards, ICICI Bank, Motilal Oswal,
Mahajan & Aibra, UTI Asset Management Company, American Tower, J & J Buying
Services, Religare, Deccan Cargo, Infrastructure Professional Enterprise ..... .....
 Advertising & Media - HTA, Euro RSCG, Ambience D'arcy, FCB Ulka, Rediffusion, Maa
Bozell, Everest, Pratisaad, Concept Advertising, Leo Burnett, Cognito, Times of India, Star
India NDTV, Malayala Manorama, Fountainhead, Dainik Bhaskar Group, Group M Media
India Pvt. Ltd..... .....
 Healthcare - Dr. Morepen Laboratries, Johnson & Johnson, Wockhardt, Amrutanjan, Bayer
Diagnostics, Pika Medical Instruments, Apollo Hospitals Enterprise Ltd ..... .....
 Institutions & Libraries - IIM Ahmedabad, Reserve Bank of India (RBI), Thirteenth Finance
Commission, The World Bank, Administrative Staff College of India (ASCI), British Council
Library, British High Commission, Taipei WTC, NCERT, IMT, Indian Institute of Foreign
Trade (IIFT), NISTADS, IIPM, University of Mumbai ..... .....
 Real Estate - DLF, Unitech, , South Asia Real Estate, Edelweiss Capital, EMAAR MGF,
Dewan Housing, Hirco Developers , IDFC-SSKI, L&T, Tata Housing, Bengal DCL HDCL,
Hilti India ..... .....
 Others - Maruti, Hero Honda, Sahara, Swarovski, Ceat, Indo Asean, IDE (India), Shoppers
Stop, Rupa & Co, Ion Exchange, Bush Boake Allen, TVS Cherry, Gestetner, ITC , Filtron,
Mettler Toledo, Shavo Norgren, Mahindra and Mahindra ..... .....