Toyota thinks big for India small car “The next 10 years for Toyota Kirloskar Motor will be different from the last decade. That time was spent usefully to stabilise the India business and put it in order. It is now time for a new vision and mission,” Mr Hiroshi Nakagawa….. Consumer durable cos reap summer benefits Sales of split ACs are growing faster than that of window ACs. Split ACs account for around 60 per cent ….. Why Maruti Splash became Ritz in India So now you know how Splash got changed to Ritz! What we still don't know is that will ... LG to enter App Store, launches network monitors in India With its mobile app store, the company is initially focusing on Asia. The efforts are expected to expand pan world gradually. E-Billing Solutions (EBS), India's Leading Payment Gateway “Goes ... Indian consumers are showing an encouraging shift from traditional modes of payment such as paying bills over the counter, to the advanced payment mode LG Electronics Launches Clean Development Mechanism Business in India LG refrigerators also receive highest ratings from the Indian consumers as well as it has held number one market share position in India in recent years. FMCG, durable cos squeeze more out of rural markets Makers of consumer expendables (fast-moving consumer goods in industry parlance), mobile phones, automobiles and durables, say they will now develop products for rural markets. Demand curve: Indicus-Mint Series People in large cities earn more but save much less If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income

1. Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
Consumer Markets
July 2009
From around India
Toyota thinks big for India small car
“The next 10 years for Toyota Kirloskar Motor will be
different from the last decade. That time was spent
usefully to stabilise the India business and put it in order.
It is now time for a new vision and mission,” Mr Hiroshi
Nakagawa…..
Consumer durable cos reap summer benefits
Sales of split ACs are growing faster than that of window
ACs. Split ACs account for around 60 per cent …..
Why Maruti Splash became Ritz in India
So now you know how Splash got changed to Ritz! What
we still don't know is that will ...
LG to enter App Store, launches network monitors in India
With its mobile app store, the company is initially focusing
on Asia. The efforts are expected to expand pan world
gradually.
E-Billing Solutions (EBS), India's Leading Payment
Gateway “Goes ...
Indian consumers are showing an encouraging shift from
traditional modes of payment such as paying bills over the
counter, to the advanced payment mode
LG Electronics Launches Clean Development Mechanism
Business in India
LG refrigerators also receive highest ratings from
the Indian consumers as well as it has held number one
market share position in India in recent years.
FMCG, durable cos squeeze more out of rural markets
Makers of consumer expendables (fast-moving consumer

2. Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
goods in industry parlance), mobile phones, automobiles
and durables, say they will now develop products for rural
markets.
Demand curve: Indicus-Mint Series
People in large cities earn more but save much less
If India’s top 112 cities are classified into metros, state
capitals and other cities, we see that metros on an
average have the lowest savings rate and highest per
capita income
India’s high savings rate is touted as a strong defence
against any economic slowdown. These savings help in
routing funds towards greater investment that in turn
fuels growth. However, the spread and sustainability of
India’s savings rate is unclear. Many believe that since
households in the metros have higher incomes, they
would also be the highest savers. The numbers do not
bear this out. More…..
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3. Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
Segment A2 from the Indicus Consumer Segment
Summary Statistics
Group Profile
389,000 (0.5 %) Indian Households
This segment consists of married couples living with
SEGMENT A2
young children. The chief wage earners have good
educational bacground and have their own business
majorly in manufacturing. sector.
Chief Wage Earner
Age (Median): 36 Yrs
Marital status: 100 % Married
Education: 81 % Graduate
Industry: (Major) 28 % Manufacturing
Enterprise: 75 % Proprietorship
Occupation: 100 % Self Employed
A2
Summary Statistics
Spouse
Education 43 % Graduate
Occupation 83 % Homemakers
SEGMENT A2
Adult members
Education 52 % Graduate
Employment 73 % One person employed
Population 1,676,000
Household Size 52 % Four Persons
Minors 87 % 1-2 Minors
Seniors 86 % No Senior
Gender Ratio 885 Females/ thousand males
Family Type 64 % Baby Sitter
A2
Indicus Consumer Spectrum has been designed to help
marketers understand the essence of 33 Consumer

4. Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
Segments, which together represent the entire urban
spectrum of India. It highlights the key features which
make each segment distinctive.
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Budget to aid short-term growth
Of Reforms, Deficit And Inclusive Growth
FE-Indicus policy series - A tall order
Snapshots from The Industrial Skyline of India
From around the world
7 Reasons Nokia Phones Get No Love in US
Nokia is the worldwide king of cellphones. But don’t tell
that to U.S. customers. Nokia’s market share in the United
States is on the decline…..
Can eco-friendly glazed windows replace ACs?
Effective glazing of windowpanes may reduce the growing
reliance on energy-gobbling airconditioners
Consumer Confidence Finally Matches Their Actions
Just like the economy typically lags any stock market
recovery, consumer confidence apparently lags reality.
Since their confidence levels have been rising ..
.

5. Indicus Analytics, An Economics Research Firm
http://indicus.net/Newsletter/Consumer_Market.aspx
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