TSC experience in Kolhapur, Maharashtra

1. TOTAL SANITATION
CAMPAIGN
IEC in TSC-
Experience in
Kolhapur,
Maharashtra.
MR. NITIN MANE
Dy. Chief Executive Officer,
Zilla Parishad, Kolhapur.

2. Objective of IEC
increase awareness among the rural people
generation of demand for sanitary facilities.
IEC focuses on community-led & people centered
initiatives.
spreading hygiene education.
Eliminate ODF only by changing the mindset of
people through an intensive IEC.
Creating awareness,sensitization and motivation of
people to follow the right hygiene, sanitation and
water handling practices.

3. CONSTRAINTS
• Large geographical area.
• Dense population.
• 10 blocks having hilly & interior areas.
• Open Defecation 69%.Before campaign.
• Not having mindset to built toilets.
• Many more people not having finance for
construction.
• Some were not having land.
• Technological awareness.

4. District Level STRATEGIES
• Idendification of Target.(A,B,C & D)
• Focused IEC in three steps
1. School students
2. Village community
3. GP member, VWSC member, co-
operative society at village level,Elected
members, village level community leaders,
masons etc.

5. • Adopt Approches :- Preventive, Curative & Developmental.
• Creating IEC module.
• Supportive activity.
• Technical & Non technical IEC plan i.e. hygine education,
Mason training.
• IEC for involvement of various Stake Holders
• Putting various option of sanitation according geographical
condition through IEC.
• Generate community pariticipation
• Regular Impact Assessment of IEC and innovations
accordingly.

6. Analysis of DATA
• At dist. Level District Water & Sanitation Commit implemented.
• Sanitation Survey was conducted in all GP in 2003
• The division of families who were without toilets facilities is as
below.
A.
funds but
Having land &
not having
B. Having land but
mentality - 49 % lacking funds. – 21%
C. Having funds but
D. Neither having
land nor having funds-12%
no lands- 18%

7. Capacity building
1)Training of Master trainers & teachers at district level.
2) Total Trainee Teacher 6526.
3)Training of Block level officers at district level in Nov., No.
of Trainees – 1924
4) Training of Gram Panchayat Sarpanch, G.P. Member
& Other Block Level Resource persons
5) More than 10,000 GP Member Completed Sanitation
Training at block level.
6) Workshop for Peoples representatives such as ZP &
Panchayat Samiti Members.

8. Mason’s training
4800 masons
trained during
the campaign in
Kolhapur
District.

9. Focus on Village Level Design

10. Sanitation study tours
 1st Study Tour Arranged to
WARDHA in July 2007. (50
PARTICIPANTS)
 2nd Study Tour Arranged to
WARDHA in September
2007 (50 PARTICIPANTS)
 3rd Study Tour Arranged to
Ahemdabad (Gujarat) in
July 2008

11. School sanitation & hygiene
education

13. Communication with community
• Special GRAM SABHA for
sanitation campaign on
26 Jan, 1 May, 14 & 15
Aug., 2 Oct during last 4
years.
• Drama –
• (Kala-Pathak)

14. IEC
SWACHATA RATH
IEC VANS

15. IEC in Pandharpur Dindi.
IEC in Pune to Pandharpur religious
walk called Dindi with folk artist.

16. RALLY’S

17. August
Revolution Day
Sanitation week
Function
9th August, 2007

18. Sanitation week 9th to 15th
August 2008
• From 9th to 15th August
Special Sanitation week
conducted during last 3
years
• In continuation State Govt.
implement sanitation week
in whole maharsahtra
during August 2008.

19. Sanitation Pledge
• Sanitation pledge is
an part of Sanitation
week in which all
representatives &
officials pledge for
sanitation.

20. NIRMAL NIRDHAR JYOT
• 21st Jan. 2008 – Nirmal Nirdhar Jyot of
Maharashtra State inaugurated by
Hon’ble State Minister Mr. Ajit Pawar
in Kolhapur.

21. Small Hygiene Motivators
(SWACHATA DOOT)
Spread the message of need of toilets &
cleanliness in the homes to maintain
good hygienic condition.

22. Spark by Swacchata Doot
 44 master trainers in turn
trained 6526 teachers from
different blocks of the district
 These 6526 teachers from
different blocks of district
propagated their knowledge to
the students
 These activities resulted in
creation of huge workforce of
more than 1,00,000 students for
TSC.

23. Innovative activities
In the year of January 2008 Special
NSS camps were arranged in 82
villages & 4500 students
participated

24. ‘GANDHIGIRI’ for sanitation
All Gram Panchayt’s
resulted have declared
enforced fine for open
defecation
Around 7200 peoples
fined durring this
activity.

25. Good Morning by VASUDEV

26. Action Against OD Family.
 Fine At Village Level who were
defecating in open after passing
resolution against ODF. Fine Rs.1200.
As per Bombay village Panchayat Act
1958
 Display names of Family defecating
in open.

27. Good Morning Activity.
Group Action Against open defecation, Prevent
peoples to defecating in open & promote to construct
Latrine.
In Kolhapur District
Total People prevented:- 7200
Police action taken :- 1402
Fine at G P level. - 5798

29. RECALL MEN’S EGO

30. First Priority of Toilet,
Second Marriage- Campaign by Youth

31. Supportive Police Action
• As per Mumbai Police Act
1951 (115), defecating in
open and make
surrounding unhealthy it is
criminal offence.
• With the help of Police
arrest people who were
defecating in open though
they are enough capacity to
build latrine.

32. Action Against OD family
 Temparary Stay on
Ration
 Temparary Stay on
Water connection
 Turn off
Electricity
connection

33. Nirmal Swarajya Mohim
• 19 Feb to 14 April
Shiva Jayanti To
Dr.B R Abedkar Jayanti
Special Campaign in all
Over district.
Covering major IEC issues
and act accordingly.

34. Special workshops
• In presence of Minister of Rural Development Mr.
Jayant Patil.
• Arranged divisional Workshop at promoting
sanitation.

35. Government employees’ toilets
Make all
compulsion of
Toilet facility
to employees
of Govt., Semi-
govt, co-
operative
sector and

36. Youth for sanitation
• Elocution competition
for college youth on
Sanitation & Youth
Responsibility.
 Street Plays by Youth
for awareness of
sanitation.

37. Inspirational IEC
Hoardings containing the names of office
bearers of the villages which received the
prestigious president’s NGP award for
rendering their villages ODF were displayed
at important places so as to encourage
others to do the same.

38. SHG-INVOLVEMENT
 Total SHG = 46483
 SHGs Linked With Bank =
36437
 On the traditional days SHG
member come together for
Haldi-Kumkum
programme.
 SHG members visited
families & encourage family for
built toilet.

39. KUTUMB
SAMPARK
ABHIYAN (Home
visits)
• Home visits to a family without toliet facility.
• Involvement of various village level elected &
other community leaders members & officer
• Encouraging to construct a toilet & best hygienic
practices.

40. Effective IEC for
Low cost
Sanitation Option
for Rural Areas
with success
storys.

41. 
RURAL SANITARY
MART
At every block 2 sanitary mart established
for making available of sanitation material
at cheaper cost & best in quality.

42. Initiatives by Elected Members
• At District Level, former vice-
President Mr. Bharat Patil take major
initiative for sanitation.
• Competition between Z P members
for making their constituency ODF &
Nirmal Gram.

43. GUIDENCE ON IEC
• Guidence on
effective IEC
through
Gramsabha in
Rural areas by
Hon. Anna
Hajare, water
activist Mr.
Popatrao Pawar.

44. CREATION Audio & VISUALS FOR IEC
For effective IEC Create various audio-
Video Jingals
1.Four Audio Jingals regularly released
on Local FM, & Akashwani Radio.
2. Eight visuals for technical option,
toilet construction, best sanitation
hobbits etc. released through local
cable network & News channels in
District.

46. Contribution of ELECTRONIC MEDIA

47. Key factors
• Community-led programme.
• IEC plan according to Geographical,
and socio- economic factors.
• Adopt strategies as per target
community. APL-BPL, Hilly area-plain
area, flood affected villages.
• Dedicating staff.
• Focus on village level meeting.

48. Key factors.
• Identification of target and making
divisions for encouragement.
• Focus on one to one contacts.
• Flash of success stories at block and
district levels.
• Transparency & Accountability.
• Regular Monitoring
• Regular Impact assessment of
activities.

49. Lessions learnt:-
• IEC plan must be as per community.
• IEC plan must be specific/object oriented
• Capacity building of official as well as non
official must be included in IEC plan.
• Community need base.
• IEC plan must consider socio-economic
conditions of target group.
• Mythological references may usefull.
• Regular Impact assesment.

50. Achievements (2012)
 In campaign period around 3,35,051
toilet constructed and are being use.
 Rs. 167 crores sanitation
infrastructure created.

51.  999 villages awarded : Nirmal Gram Puraskar
 5 Blocks awarded : Nirmal Gram Puraskar
 Till date coverage of 100% School toilets.
 Till date coverage of 100% Anganwadi toilets.

52. 31% Before IEC
Campaign