A tribute to Milkman of India, Dr Verghese Kurian, founder of AMUL. Kurien was the man behind ‘Operation Flood’ as the chief architect who made India world’s largest producer of milk.

1. A Tribute to
DR. VERGHESE KURIAN
Father of White Revolution in India
- INA NEGI

2. Dr. Verghese Kurian
(26th November,1921 – 9th September,2012)
 Father of White Revolution in
India
 The Milkman of India
 Leader of milk co-operatives
 Man behind the genesis of AMUL
 Architect of Operation Flood
 Formally, was chairman of
GCMMF- Gujarat Co-operative
Milk Manufacturer’s Federation

3. STORY OF THE REAL LEGAND….
 Dr. Kurien joined Loyola College in Madras and attained his degree in B.Sc
in Physics.
 Went to the USA on government scholarship and pursued degree in
Master of Science in Mechanical Engineering.
 In between, he completed special studies in engineering at the Tata Iron
and Steel Company Institute at Jamshedpur, Bihar.
 In February 1946 he underwent nine months of specialized training in
dairy engineering at the National Dairy Research Institute of Bangalore
 On May 13, 1949 headed for Anand, a place in Kaira district of Gujarat,
as an officer of the Dairy division, for next five years.

4.  Dr. Kurian left his job and joined forces with Tribhuvandas Patel
and started the Milk Cooperative movement registered under the
name of Kaira District Cooperative Milk Producers Union Ltd
(KDCMPUL), which was later renamed as “AMUL“
 executed the programme "Operation Flood“
 many important institutions were established namely the GCMMF
(Gujarat Cooperative Milk Marketing Federation Ltd) and NDDB
(National Dairy Development board)
 In his service of over fifty years he attained 15 honorary degrees
from different institutions of the world

6. WHY IS HE AN INSPIRATIONAL
LEADER?
 Father of white revolution in India
 Architect of the success of the largest dairy development programme in the
world
 Chairman of the Gujarat Co-operative Milk Marketing Federation Ltd.
 His name was synonymous with Amul brand.
 Under Dr. Kurien’s stewardship India became the largest producer of milk
in the world.
 Kurien was committed to promoting cooperatives to empower the Indian
farmers
 Dr. Norman Borlaug has called him one of the “world’s great agricultural

7. LEADERSHIP QUALITY of DR. KURIEN
 Clarity of vision and ability to share it with others
 Real passion and pride in what they believe
 Ability to inspire and motivate others
 Willingness to take (calculated) risk
 Lateral thinking and ability to find innovative ideas and solutions to
problems
 Positive attitude at all times and innate ability to be diplomatic in any
circumstances
 Respect for all
 Committed to make a significant difference
 Ability to drive, inspire and embrace change and continuous
improvement

8. SUCCESS MANTRA OF AMUL…
(according to Dr. Kurien)
 Quality
 Value for money
 Availability
 Service

9. A-ANAND M-MILK U-UNION L-LIMITED
 Amul Milk Pvt. Ltd. Was established in 1946.
 Word ‘AMUL’ established from Sanskrit ‘AMULYA’
means priceless.
 Amul is No. 1 brand in India.
 AMUL – The Taste Of India
 Today is jointly owned by 3 million milk producers
family in Gujarat.
 Today, India is largest milk producers in the world.
 Amul invented the milk powered; processed from
buffalo milk.

10. Amul Milk Pvt. Ltd. Manufacture’s 18 different
products namely:
 Amul milk
 Cheese
 Ice cream paneer
 Yogurt
 Ghee
 Milk powder
 Chocolates
 Pouch butter milk etc.

11. CHANGES BROUGHT ABOUT AT
AMUL….
 Bombay Milk Scheme
 Brought about changes in organization
 Skeptics had their doubts
 Amul team confounded the cynics

12. OPERATION FLOOD
 Dr. Kurien is the main architect of ‘Operation Flood’, the
largest dairy development programme in the word, known as
“WHITE REVOLUTION” in India.
 Operation Flood ran under Kurien's leadership in three phases
for 26 years, with three principal objectives:
 Making dairying India's largest self-sustainable rural
employment programme
 Bringing India close to self-sufficiency in milk production
 Trebling the nation's milk production within a span of two-
and-a-half decades to make India the world's largest milk
producer

13. AMUL TODAY…..
MEMBERS 18 District Cooperative Milk Producers’ Unions
NO. OF PRODUCER MEMBERS 3.6 Millions
NO. OF VILLAGE SOCIETIES 18,545
TOTAL MILK HANDLING CAPACITY PER DAY 28 Million litres per day
MILK COLLECTION (TOTAL 2015-16) 6.2 Billion litres
MILK COLLECTION (DAILY AVERAGE 2015-16) 16.97 million litres
CATTLEFEED MANUFACTURING CAPACITY 7800 mts. Per day
SALES TURNOVER (2015-16) Rs. 22972 Crores

14. The advertising campaign is a series of topical hoardings related to
daily issues . It has the Guinness world record for longest running ad
campaign.

15. SOCIAL WORK
GCMMF formed the NGO : Amul Relief Trust(ART), through
which Amul built schools devastated in the Gujrat earthquakes
of 2001 by making a donation of 50million rupees.

16. Kurien was the man behind ‘Operation Flood’ as the
chief architect who made India world’s largest producer
of milk.

17. After the grand success of Amul, the model was
replicated in several states of India.

18. He also introduced some of the best international
technology and practices in Amul.

19. India salutes its white revolutionary: the
champion of farmers who led India to become
globe’s largest milk producer

20. Verghese Kurien,
popularly called the
father of ‘White
Revolution’ in India,
died on September 9,
2012, in Gujarat.
He was 90.

21. THANK YOU…