1. A Proposed Mobile App for
American Bungalow
Magazine



By Andrew Cohen

2. For General Assembly UX11
Presented in class Feb. 13, 2014

3. Who Reads American
Bungalow?
 Average age: 49.5
 54% female
 89% attended or graduated college
 Average income: $112,000
 Mean income: $100,000
 95% are homeowners

4.  64% contacted an ABM advertiser
 47% bought from an ABM advertiser
What
Distinguishes
ABM Readers?
They are:
Educated and affluent
Homeowners, enthusiasts,
and housing professionals

5. They include:
Seekers of trophy homes
And budget-minded young home buyers

6. What Distinguishes ABM
Readers?
They have:
an eye for quality and style
an appreciation for craft
a sense of their homes’
historicsignificance
They need:
information about bungalows

7. access to relevant resources
help with restoration work
Who Is ABM’sAudience?
Doug, 56, is an author and magazine
editor whose specialty is architectural
history, interior design, and gardening. He
lives with his dog in a one-bedroom Manhattan apartment,
but spends mostweekends at his house — a bungalow, of
course — in Asbury Park. Doug has an income of
$124,000 a year and is comfortable with technology.
He uses a iMac desktop for work, but also owns a Macbook, a
recent iPad, and an older iPhone, all of which he brings

8. with him when he travels for work.

9. Who Is ABM’s Audience?
Sandra, 29,is Phoenixvideo editor for
corporate clients. Sandra has an eye for
classic design and yearns to someday
live in a classic Arts and Crafts home.
Whenever she can, she’ll detour through
the Willo section of town to admire the 1920s homes there,
and she often checks the real estate section for homes
for sale there, which she’ll sometimes show her boyfriend
over breakfast. Sandra has an income of $45,000 a year.
She uses an HP desktop at work but has her own Macbook
Air, an iPad 2,a Kindle, and the latest iPhone.

10. TheCommon Thread:
Insights About ABM’s Readership
 They are few in number, but maintain a
strong bond to the architecture they love, and
the community that shares their passion.
 They are all esthetically minded, but
economically and geographically diverse.
 The world of American Bungalow—a quarterly—
moves slowly, but sometimes readers want or
need up-to-date, actionable information.

11. ABM’s Current Website
American Bungalow Home Page
Magazine
Inside Past Issues
Featured Articles
Family Album
New &
Noteworthy
Arts & Crafts
Profiles
David Rudd
Where to Buy
Writer's Guidelines
Order Back Issues
All About
Bungalows
Registry
What Is a
Bungalow?
What Style Is My
Bungalow?
Blogs
Forums Community
Bungalows for
Sale
Classifieds
Events
Calendar
Photo Albums
Bungalow
Neighborhoods
Contact
Contact Us
Rates
Guidelines
Directory of
Advertisers
Quick Upload

12. Challenge: Make the best
features of the ABM website
available to users on the

13. go… and then go beyond
that.
A Mobile Presence for ABM

14. ABM App
Map App
Bungalows
For Sale
Readers'
Homes
Service
Providers
HOME
Bungalow
Guide
What Is a
Bungalow?
Bungalow
Neighborhoods
What Style Is
My Bungalow?
HOME
News & Events
HOME
About the
Magazine
On the Web
Blog
Contact Us
HOME

15. A Mobile Presence for ABM
Dynamic
Content
Legacy
Content
Website
Content
ABM App
Map App
Bungalows
For Sale
Readers'
Homes
Service
Providers
HOME
Bungalow
Guide
What Is a
Bungalow?
Bungalow
Neighborhoods
What Style Is
My Bungalow?
HOME
News & Events
HOME
About the
Magazine
On the Web
Blog
Contact Us
HOME

16. Evolution of the Concept

17. Evolution of the Concept
Evolution
SIMPLIFY

18. of the Concept
SIMPLIFY

19. Evolution of the Concept
SIMPLIFY

20. Evolution of the Concept

21. What Does It Do?
Offers mobile users
information on nearby
homes and resources
 Shows houses for
sale in the vicinity
 Highlights local
attractions
 Connects to ABM’s
main website

22. American Bungalow Home Page
Magazine
Inside Past Issues
Featured Articles
Family Album
New &
Noteworthy
Arts & Crafts
Profiles
David Rudd
Where to Buy
Writer's Guidelines
Order Back Issues
All About
Bungalows
Registry
What Is a
Bungalow?
What Style Is My
Bungalow?
Blogs
Forums Community
Bungalows for
Sale
Classifieds
Events
Calendar
Photo Albums
Bungalow
Neighborhoods
Contact
Contact Us
Rates
Guidelines
Directory of
Advertisers
Quick Upload
ABM App
Map App
Bungalows
For Sale
Readers'
Homes
Service
Providers
HOME
Bungalow
Guide
What Is a
Bungalow?
Bungalow
Neighborhoods
What Style Is
My Bungalow?
HOME
News & Events
HOME
About the
Magazine
On the Web
Blog
Contact Us
HOME
MobileWeb
Consolidation = Improved Mobile
Functionality

23. How Does It Help?
BUNGALOW GUIDE:
A mobile information resource
ported directly from the ABM
website
 What Is a Bungalow?
 What Style is My Bungalow?
 Bungalow Neighborhoods
 Bungalow Photo Albums

24. Best New Feature:
The Bungalow
Google Maps plus MLS.com =
up-to-the-minute information on
historic homes for sale in any
area.
Also displays map of ABM readers’
homesand providers of bungalow
goods and services.

25. Map
A flexible resource for
exploring the world of
bungalows, no matter
when or where.
Will show all single-
familyresidencesunde
r 1,500 square
feetbuilt between 1890
and 1925 in any given
area, along with asking
price

26. Bungalow
Map
(Dynamic)
Bungalow
Guide
(Text)
=

27. User
Flows:
How It All
Fits
Together

28. Same
data:
3
differen
t ways
to display and explore…

29. and find:
goods
and properties
service
s

30. All thanks to:

31. And they all lived
happily ever after.
The end