In2itive - Search Engine Optimization - Jan 12
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Local SEO at it's finest. This presentation was put together for an executive summit put on by Sherry Jordan and delivered in a Q&A format.
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Semelhante a In2itive - Search Engine Optimization - Jan 12
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In2itive - Search Engine Optimization - Jan 12
- 1. In2itive Search LLC - Confidential 10/22/12 Search Engine Optimization
- 2. In2itive Search LLC - Confidential 1/21/2013 About In2itive Search LLC Google AdWords, Google Analytics, and Microsoft AdCenter Certified Digital marketing consultant since 2008 Principle based organization – Honesty, Be the best Service guarantee Involved in local and national organizations
- 3. In2itive Search LLC - Confidential 1/21/2013 In2itive Capabilities Pay Per Click Worked with small to large accounts ($500 – over $1m) Search Engine Optimization Audited hundreds of sites to increase organic search traffic and conversions Provides plans and recommendations for successful link building strategies Local SEO strategy and implementation Social Media Audited and provided new strategy for increased engagement, traffic and conversions WordPress Web Design
- 5. In2itive Search LLC - Confidential 1/21/2013
- 6. In2itive Search LLC - Confidential 1/21/2013
- 7. In2itive Search LLC - Confidential 1/21/2013
- 8. In2itive Search LLC - Confidential 1/21/2013 Search Engine Optimization Organic Listings
- 10. In2itive Search LLC - Confidential 1/21/2013 On-Site SEO Factors – Over 200 Keyword usage Title H1s & H2s Friendly optimized URLs Internal link structure Page architecture Trust of the host domain
- 11. In2itive Search LLC - Confidential 1/21/2013
- 12. In2itive Search LLC - Confidential 1/21/2013 Zappos – Good Example Title URL H1 http://www.zappos.com/nike-air-max-excellerate-dark-grey-cool-grey-black-metallic-silver
- 13. In2itive Search LLC - Confidential 1/21/2013 3 Musketeers – Bad Example Title URL H1 Missing! http://www.3musketeers.com/nutrition_orig.shtml
- 14. In2itive Search LLC - Confidential 1/21/2013 Off-Site SEO Factors Relevant links Social mentions Keyword focused anchor text Many link sources Site history
- 15. In2itive Search LLC - Confidential 1/21/2013 Social Impacts SEO
- 16. In2itive Search LLC - Confidential 1/21/2013
- 17. In2itive Search LLC - Confidential 1/21/2013 Major Changes Last 18 Months
- 18. In2itive Search LLC - Confidential 1/21/2013 What Changed? Panda Penguin Starts with humans Link schemes Targeted content farms Keyword stuffing Scrapper sites Over optimization Ads above the fold Cloaking & sneaky redirects Multiple updates and refreshes (20 to date)
- 19. In2itive Search LLC - Confidential 1/21/2013 Really Good Content Use more social media Focus on quality not quantity Write link-worthy content
- 20. In2itive Search LLC - Confidential 1/21/2013 Local SEO Name, Address, Phone Number Categories Reviews Citations Site Optimized for Local SEO
- 21. In2itive Search LLC - Confidential 1/21/2013 SEO Strategy – Must Have It 1. Keyword research 2. Quick on-page updates 3. Layout content strategy 4. Begin site layout or structural (URL) changes 5. Share amazing content 6. Monitor, measure, monetize
- 22. In2itive Search LLC - Confidential 1/21/2013 Rankings, traffic, & conversions
- 23. In2itive Search LLC - Confidential 1/21/2013 Google Analytics – Free & Useful
- 24. In2itive Search LLC - Confidential 1/21/2013 Contact – Just in case Nick Footer nick@in2itivesearch.com LinkedIn
Notas do Editor
- Keyword research is the foundation of any PPC, Social, or SEO campaigns as it helps us find out how our target market is researching our brand and products or services.
- http://www.slingshotseo.com/wp-content/uploads/2011/07/Google-vs-Bing-CTR-Study-2012.pdf
- ----- Meeting Notes (10/22/12 11:23) -----Jump into SEO
- Highly measurableAffordablePhoto credit: http://www.flickr.com/photos/breatheindigital/4778642362/sizes/o/----- Meeting Notes (10/22/12 11:23) -----"free traffic" is not so free these days
- ----- Meeting Notes (10/22/12 11:23) -----Each page has targeted keyword group to use for on-page optimization
- Descriptive targeted keywords in title and URLH1 is ok and probably generated by their content management system (CMS)
- Title – only the brand name – add “candy bars”, “chocolate” or “Nutritional Information”URL – cut off word only targeting “nutrition” – Is this page about “nutrition”?H1 – Missing completely – the red 3 musketeers is an image, which search engines can’t read – really bad!