I held this presentation at the DMF 2018 event. Released in 2007, Digital Marketing Forum (DMF) is the event that every year brings relevant trends, applied solutions and creative ideas to marketing people working in multinational companies or Romanian companies, large and medium. The two days at the end of February gather over 300 of the best-prepared digital specialists. The new edition comes with realistic solutions, special case studies, collaboration opportunities, and interactive practitioners' meeting.

1. The Future of Marketing, Voice Powered Search
Ionuț Radu Munteanu

2. Garry Kasparov & Deep Blue
1985, 1996, 1997

3. Speaker on Technology, Digital Marketing Trainer & Entrepreneur

4. Explorer – Golfer – Blockchain Enthusiast

5. Artificial Intelligence & Me
The actors
Glossophobia & More
Stats on Voice Search
The future

6. o AI-Backed Speech Accuracy Is Now (Almost) on Par with Human
Accuracy (95%); 2015 (8%)
o Voice-First Devices Are Becoming Common Household Appliances (25M)
o Voice Search AIs & Voice-First Devices Have More Diversified Skill Sets
(Alexa has a Skill Finder - 25k)
o Voice Search Is Even Bigger Internationally (64% adoption rate China)
o Voice Search Is Changing the Way We Advertise
5 Ways Voice Search Changed in 2017 & How to Prepare for 2018, SearchEngineJournal.com

7. Machine learning

8. Do you remember Google Hummingbird Update, 2013?
natural language queries, considering context and meaning

9. Alpha GO & DeepMind
2016 Lee Sedol

10. “..it may seem like artificial intelligence is just the next thing after
online ads. It's not.
It's a jump in category. It's a whole different world, and it has great
potential. It could accelerate our understanding of many areas of
study and research. But ..”with prodigious potential comes
prodigious risk.”
Zeynep Tufekci, techno-sociologist known for her research on the social implications of
emerging technologies

11. Sci-Fi Inspired Tech
2014, Alexa

12. Alexa lost her voice?

13. Hey Cortana!

14. Hey Siri!

15. Google Effect & Digital Amnesia

16. Glossophobia?
OMG! Mobile voice survey reveals teens love to talk to their
phone, Google 2014. „So last year”
More than half of teens (13-18) use voice search daily—to
them it’s as natural as checking social media or taking selfies

17. OK GOOGLE

18. Glossophobia?
Adults are also getting the hang of it, with 41% talking
to their phones every day and 56% admitting it makes
them “feel tech savvy.”

19. 400 million devices

20. Opportunities - Mobile First – New Search Habits
o 2 billion searches on Facebook
every day
o 3.5 billion searches on Google
every day

21. Voice Search Functions
Hubspot, 2017

22. 25% of Android searches in the US are voice searches

23. • “Humans can speak 150 words per minute vs type 40 words per
minute”
• “28% think voice search is a more accurate way of searching”
via GlobalWebIndex
• “50% of all searches will be voice searches by 2020” according
to campaignlive.co.uk
• “About 30% of searches will be done without a screen by 2020.”
via Gartner

24. • “60% of people using voice search have started in the last year”
according to MindMeld
• “45% of those who have used AI personal assistants said they’ve
used Siri. 33% have used Google Now. 27% used Microsoft’s Cortana.
10% have used Amazon Echo or Alexa.” via AYTM
• “1 in 5 online adults have used voice search on their mobile in the
last month” via Global Web Index
• “Mobile voice-related searches are 3X more likely to be local-based
than text” via Search Engine Watch

25. • “25% of 16-24s use voice search on mobile” via Global Web Index
• “We estimate that 325.8 million people used voice control in the past
month” according to Global Web Index (that’s almost 10% of the online
population according to Internet Stats).
• “65 percent of people who own an Amazon Echo or Google Home
can’t imagine to going back to the days before they had a smart
speaker.” via Geomarketing.com

26. • “Nearly 50% of people are now using voice search when researching
products.” via Social Media Today
• “High consumer usage of voice assistants in autos (51%) and
household (39%) indicates increased comfort with the technology” –
according to Activate via WSJ.
• “Voice activated speaker owners would like to receive the following
from brands; deals, sales and promos (52%), personalised tips and info
(48%), events and activity information (42%), business information
such as store location (39%) and customer service support
(38%).” via Google/Peerless Insights

27. Facebook 2018
Aloha & Fiona

28. The Future Of Humanity: 7 Ways The World Will Change By 2030,
Forbes.com
• Our bodies will be augmented
• Our thought processes will be faster and more transferable
• Gamification and behavioral science will increase human productivity
• We will be more empathetic
• We will see the emergence of extreme personalization and customisation
• Business practices will shift significantly
• Conversations focused on our societal values will gain a great deal of attention

29. And one more thing...

30. Artificial Intelligence & Me
The actors
Glossophobia & More
Stats on Voice Search
The future

31. Documentation, research & inspiration for this presentation also credited to the following sources:
• AYTM Analysis - https://aytm.com/surveys/404786/stat/d6c35e821b06b06dfc7b2c484f4edde6#charts/chart=respondents,color=0,cb5
• Global Web Index - https://blog.globalwebindex.net/chart-of-the-day/1-in-5-using-voice-search-on-mobile/
• Branded3 - Can you tell me some stats on voice search? - https://www.branded3.com/blog/google-voice-search-stats-growth-trends/
• The Future Of Humanity: 7 Ways The World Will Change By 2030, Forbes.com - https://www.forbes.com/sites/sarwantsingh/2017/11/20/transhumanism-and-
the-future-of-humanity-seven-ways-the-world-will-change-by-2030/#73e6410b7d79
• Social Media Today - http://www.socialmediatoday.com/marketing/voice-search-increasing-how-changes-your-digital-content-and-social-media-marketing
• Activate via WSJ - http://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099
• Google/Peerless Insights - https://www.thinkwithgoogle.com/data-collections/voice-assistance-emerging-technologies/
• Internet Stats - http://www.internetlivestats.com/internet-users/
• Geomarketing.com - http://www.geomarketing.com/what-do-people-use-smart-speakers-for
• MindMeld - http://blog.mindmeld.com/post/145381067263/mindmeld-in-mary-meekers-2016-internet-trends
• Search Engine Watch - https://searchenginewatch.com/sew/opinion/2296905/how-will-voice-search-change-seo-for-local-stores-global-enterprises
• Campaignlive.co.uk - https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459
• Gartner - https://www.gartner.com/newsroom/id/3482117
• Hubspot - https://blog.hubspot.com/marketing/mobile-voice-social-seo
• Google Blog - https://googleblog.blogspot.ro/2014/10/omg-mobile-voice-survey-reveals-teens.html
• Hey Siri - https://youtu.be/ufBLI6bB9sg
• Hey Cortana, Microsoft - https://youtu.be/DxrJWSi_IWo
• Alexa lost her voice - https://youtu.be/J6-8DQALGt4
• 5 Ways Voice Search Changed in 2017 & How to Prepare for 2018, SearchEngineJournal.com - https://www.searchenginejournal.com/prepare-voice-
search/229353/
• Gary Kasparov - https://www.ted.com/talks/garry_kasparov_don_t_fear_intelligent_machines_work_with_them