Christmas Shopping Survey Results

Full Report with text questions For informed direction Private & Confidential © eDigitalResearch 2010

Are you planning to commence your Christmas shopping earlier this year to spread the cost? ,[object Object]

How much Christmas shopping will you be doing online? ,[object Object]

Is that more or less than last year? ,[object Object]

What is the main reason that would encourage you to shop online over in-store? ,[object Object]

Do you use the internet to research Christmas shopping before buying online? ,[object Object]

Do you use the internet to research Christmas shopping before buying on the High Street? ,[object Object]

Do retailer promotions influence when you buy your Christmas gifts? ,[object Object]

Have you registered your cards with Verified by Visa and/or Mastercard Secure Code? ,[object Object]

Do you tend to shop at different stores online that you wouldn’t normally go to on the high street? ,[object Object]

What is the most influential factor when making purchase decisions for Christmas gifts online? ,[object Object]

With retailers announcing mobile shopping applications, would you consider doing some of your Christmas shopping on your mobile phone? ,[object Object]

Are you planning to reduce your spending on Christmas gifts this year? ,[object Object]

If yes, is this influenced in any way by the spending reforms (cuts to welfare, public spending)or the VAT increase that have been imposed by the coalition Government? ,[object Object]

How reliant are you on Internet shopping to stretch your budget? ,[object Object]

In the last 12 months which of the following products and services have you bought over the internet? Please tick all that apply ,[object Object]

Books, CDs, music, games, videos/DVDs and software customer service ,[object Object]

Clothing, footwear and jewellery customer service ,[object Object]

Food, drink and household supplies customer service ,[object Object]

Furniture, DIY and gardening customer service ,[object Object]

Home and consumer electronics customer service ,[object Object]

Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) customer service ,[object Object]

Health and Beauty (e.g. cosmetics and pharmacy products) customer service ,[object Object]

Gifts customer service ,[object Object]

Overall, how easy or difficult is it to use and find your way around websites you have visited? Please state, where 0 is VERY DIFFICULT and 10 is VERY EASY ,[object Object]

Overall, how would you rate the range of products available to buy over the internet? Please state, where 0 is VERY POOR and 10 is EXCELLENT ,[object Object]

Overall, how would you rate the amount of information you are given about the products and services you can buy? Please state, where 0 is VERY POOR and 10 is EXCELLENTBy information we mean things like product details and photography that help you dec... ,[object Object]

Overall, how competitive are the prices of products when shopping over the internet compared to the high street? Please state, where 0 is MUCH WORSE than the high street and 10 is MUCH BETTER than the high street ,[object Object]

Overall, how confident are you in the security offered by websites you have visited? Please state, where 0 is NOT AT ALL CONFIDENT and 10 is VERY CONFIDENTBy security we mean protection of vital personal information such as bank details ,[object Object]

Books, CDs, music, games, videos/DVDs and software delivery ,[object Object]

Clothing, footwear and jewellery delivery ,[object Object]

Food, drink and household supplies delivery ,[object Object]

Furniture, DIY and gardening delivery ,[object Object]

Home and consumer electronics delivery ,[object Object]

Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) delivery ,[object Object]

Health and beauty (e.g. cosmetics and pharmacy products) delivery ,[object Object]

Gifts delivery ,[object Object]

Books, CDs, music, games, videos/DVDs and software finding information ,[object Object]

Clothing, footwear and jewellery finding information ,[object Object]

Food, drink and household supplies finding information ,[object Object]

Furniture, DIY and gardening finding information ,[object Object]

Home and consumer electronics finding information ,[object Object]

Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) finding information ,[object Object]

Health and beauty (e.g. cosmetics and pharmacy products) finding information ,[object Object]

Gifts finding information ,[object Object]

Books, CDs, music, games, videos/DVDs and software response to query ,[object Object]

Clothing, footwear and jewellery response to query ,[object Object]

Food, drink and household supplies response to query ,[object Object]

Furniture, DIY and gardening response to query ,[object Object]

Home and consumer electronics response to query ,[object Object]

Travel (e.g. flights, holidays, car hire) and tickets (e.g. cinema, events) response to query ,[object Object]

Health and beauty (e.g. cosmetics and pharmacy products) response to query ,[object Object]

Gifts response with query ,[object Object]

For each of the following groups of products and services please use the scale below to indicate how much you prefer to shop over the internet or at a store ,[object Object]

When you choose to shop at a store, please indicate how likely, or not, you are to use the internet prior to making your purchase (e.g. to research products/prices) ,[object Object]

Below is a list of "Trust Marks", that is companies who make websites more secure for users. Which of the following "Trust Marks" have you heard of? Please tick all that apply ,[object Object]

And which of the following "Trust Marks" would give you assurance that shopping is secure when visiting a website for the first time? Please tick all that apply ,[object Object]

Are you male or female? ,[object Object]

What is your age? ,[object Object]

What is your employment status? ,[object Object]

What is your annual household income? ,[object Object]

Which region of the UK do you live in? ,[object Object]

Do you have any children in your household? (Please tick all that apply) ,[object Object]

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Christmas Shopping Survey Results

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Christmas Shopping Survey Results