"Get Results With Email Marketing" is a dynamic presentation given by Simon Grabowski, CEO of GetResponse, at the e-nnovation conference in Poznan. It focuses on permission-based email marketing, email list building. Simon also shares proven email marketing strategies that can help to grow any business on the Internet.

1. Get Results With Email Marketing!

2. Before we begin...

3. 1998 anti-spam policy launched GetResponse.com (one of the first non-spam email marketing services)

4. 2010 160K customers 8Bemails/year

5. ‘Nuff said. Let’s get started!

6. 3 We’ll talk about... things

7. “How is email marketing different from spam?” 1 2 “How do I build my list?” “How do I get resultswith email marketing?” 3

8. 1

9. “How is email marketing different from SPAM?” A question we get asked often...

10. a little email history...

11. 1978 First spam ever Mail-from: DEC-MARLBORO rcvd at 3-May-78 0955-PDT Date: 1 May 1978 1233-EDT From: THUERK at DEC-MARLBORO Subject: ADRIAN@SRI-KL To: <snip> DIGITAL WILL BE GIVING A PRODUCT PRESENTATION OF THE NEWEST MEMBERS OF THE DECSYSTEM-20 FAMILY; THE DECSYSTEM-2020, 2020T, 2060, AND 2060T. THE DECSYSTEM-20 FAMILY OF COMPUTERS HAS EVOLVED FROM THE TENEX OPERATING SYSTEM AND THE DECSYSTEM-10 <PDP-10> COMPUTER ARCHITECTURE. BOTH THE DECSYSTEM-2060T AND 2020T OFFER FULL ARPANET SUPPORT UNDER THE TOPS-20 OPERATING SYSTEM. THE DECSYSTEM-2060 IS AN UPWARD EXTENSION OF THE CURRENT DECSYSTEM 2040 AND 2050 FAMILY. THE DECSYSTEM-2020 IS A NEW LOW END MEMBER OF THE DECSYSTEM-20 FAMILY AND FULLY SOFTWARE COMPATIBLE WITH ALL OF THE OTHER DECSYSTEM-20 MODELS. WE INVITE YOU TO COME SEE THE 2020 AND HEAR ABOUT THE DECSYSTEM-20 FAMILY (...) Sent by a company called DEC promoting a demo of their OS.

12. 2010 90%+ emails are spam 117 billion spams/day

13. Now let’s go back to the BIG question:

14. “How is email marketing different from SPAM?”

15. It’s all about... PERMISSION

16. ☺ ☹ The Ugly The Good Unwanted Email (SPAM) Permission-Based Email Marketing

18. doesn’t care about subscribers.

19. doesn’t care about permission.

20. deliverability?it’s a number’s game! nurtures relationship with his subscribers. manages their expectations. respects their permission,doesn’t take it for granted. maintains a clean list. cares about deliverability.

21. how to avoid a spammer’s reputation?

22. Respect their... PERMISSION

25. Let’s talk about subscribers...

26. The GOLD is in your LIST!

27. But how do I build my list?

28. First, here’s what you CAN’T DO...

29. You can’t buy a list. (you can’t buy permission either!)

30. Now let’s talk about list building...

31. 9 list building ideas

32. 1 list building idea

33. Have a customer database? Ask for their email address and for their permission

34. 2 list building idea

35. Put your web forms everywhere!

36. 3 list building idea

37. Running a brick ‘n mortar business? Build your list OFFLINE!

38. 4 list building idea

39. Get Social!

41. update your Facebookautomaticallyevery time you send a newsletter

42. tweet your newsletters automatically.

44. Make it to sign-up!

45. Remove the obstacles!

46. Removethe obstacles don’t ask for too much info. re-assure them about their privacy. tell them what to expect. ... or better yet, show them!

47. 6 list building idea

48. Give an incentive!

49. Can’t give an Aston to every subscriber?Try these 4 incentives instead: free stuff (course, ebook, report). a cool contest with prizes. a free consultation. a coupon code (discount).

50. quick example

51. 7 list building idea

52. Create a great Landing Page!

53. 8 list building idea

54. Send traffic to the landing page with

55. 9 list building idea

56. use testimonials

57. “ I have been receiving your newsletter for close to 2 years now and find it to be the most valuable source of affiliate information on the net. Your real life examples of successful affiliates, eg Shane Pearce are a true inspiration. Rob Pryce 121dreamweavertutorial.com ” “ Thank you for your recent articles about the mistakes affiliates make. Your newsletter becomes more valuable to me every week. I never suffer from a shortage of ideas, but after reading your articles and acting on the suggestions, I have even more. Bill Enross, Home-based-ebusiness.com ” “ My customers love reading my Basket Buddies newsletter to find out all the news at Longaberger and their products and specials. Susan Madara ”

58. remember: The GOLD is in your LIST!

59. 3

60. Let’s talk about results!

61. Email Marketing ROI $1

62. Email Marketing ROI $43

63. Email Marketing ROI $130

64. ROI ROI $130? ROI ROI ROI $43? That’s a lot of ROI!

65. How do I get results?

66. 3 ways to get results with email marketing

67. 1 strategy email marketing results

68. create a newsletter

70. this is 2010 people have short attention span Adult attention deficit hyperactivity disorder (also referred to as Adult ADHD, Adult ADD, or AADD) is the common term used to describe the neuropsychiatric conditionattention-deficit hyperactivity disorder (ADHD) when it is present in adults. Up to 60% of childrendiagnosed with ADHD in early childhood continue to demonstrate notable ADHD symptoms as adults. [1] Current convention refers to this condition as adult ADHD, according to the Diagnostic & Statistical Manual for Mental Disorders (DSM-IV-TR), 2000 revision. It has been estimated that 5% of the global population has ADHD (including cases not yet diagnosed).[2]

71. you are running against the clock! 2 51% will skip your email message, if you don’t capture their interest. seconds to capture their attention

73. divide your newsletters into 4 sections (pre-header, header, Call-To-Action and footer).

74. check if your campaign renders well in different email software programs and webmail services.

77. text emails are more personal

78. less clutter, more “to the point”

80. TEST!

81. 2 strategy email marketing results

82. how do you know if your campaign is a winner?

83. TEST!

84. what will you be testing?

85. OpenRate indicates how many people open your email open rate is important, but not accurate you should expect 20% - 30% open rate

86. CTR Click-Through Rate indicates how many people click your links very important, should be accurate you should expect 4% - 8% CTR

87. split-test A/B

88. split-test your list!

90. try personalizing and NOT personalizing

91. test different delivery times (hour, day)

92. test email frequency

94. flashback to 2006... we run a special offer. ☹ nothing happened after 1st email.

95. flashback to 2006... we run a special offer. nothing happened after 1st email. 2nd email: $64,000 in 24h ☺

96. flashback to 2006... we run a special offer. nothing happened after 1st email. 2nd email: $64,000 in 24h ☺ Subject: [[firstname]], was it something I said?

97. What results to expect? 20-30% open rate 4-8% CTR

98. DISCLAIMER: Your results will vary. Some do much better! Nozbe.com(a GetResponse customer) pulls: 50-60%+open rate 10%+ CTR

99. what will impact your results? 1 content of your messages. test, test, test! 2 relationship with your list. how good your email marketing service provider is. 3

100. 3 strategy email marketing results

101. email remarketing

102. why follow-up? “ People will buy when they are ready, not when you’re ready to make a sale. ”

104. send a free report

105. send a follow-up(“did you have any questions?)

106. follow-up email / call

107. catch-up email (“haven’t heard back from you”)instant day 1 day 2 day 5 day 14

109. send another follow-up(“did you have any questions?)

110. offer a free consultation(“special time-limited offer”)

111. follow-up phone call

112. monthly email follow-upday 20 day 27 day 34 day 48 repeat

113. do it right and put your business on auto-pilot!

114. remember: “ People will buy when they are ready, not when you’re ready to make a sale. ”

115. Let’s wrap up!

116. Here’s what we’ve covered:

117. “How is email marketing different from spam?” 1 it’s all about permission 2 “How do I build my list?” 9 ideas “How do I get resultswith email marketing?” 3 3 strategies

118. what’s next?

120. check out GetResponse Blog:http://blog.GetResponse.com(in English)

121. Try GetResponse – it’s free! EN: http://www.GetResponse.com PL: http://www.GetResponse.pl

122. Thanks!☺ now go get some results!