Oavis or portfolio

1. PORTFOLIO OF OAVIS OR

2. Oavis’s PROFILE01 CONCEPT
DEVELOPMENT
03
MY ROADMAP05
PREVIOUS
EXPERIENCES
02
QUALIFICATIONS 04
PROSPECT 06
CONTENTS

3. Oavis’s Profile
1

4. Oavis’s Profile
◆ Doctorial of Business Administration (Studying)
◆ Master Degree Holder (Major: Management) &
Bachelor
◆ Degree in Marketing
◆ Certified Trainer & Assessor
◆ Qualified Professional Marketer & Certified Business
Coach
◆ Experienced in starting up new business (New Brand
Development & China Market Expansion)
◆ MORE THAN 12 years 'working experience (10 years
in managerial position)
Motto: Nothing is IMPOSSIBLE, the
word itself says I’M POSSIBLE

5. Management aspect
◆Strategic Planning
◆Management Policy
◆Project Management
◆Shop Management
◆People Management
◆Franchise Management
◆Business Negotiation
◆Legal Document Preparation

6. STRATEGIC PLANNING
• Develop strategic planning
for company expansion
• Franchise proposal
• Agency Business Model
• Joint Venture Business Plan
*Experienced in China-Entry

7. • Retail operation policy
• Stock management and return policy
Establish
• Customer service guideline
MANAGEMENT POLICY

8. • Establish project timeline and assign duty
• Develop merchandise sales strategy
Project Management
• Team formation and Setup KPI evaluation and reward system
PROJECT MANAGEMENT
Shop Management
People Management

9. PROJECT MANAGEMENT
Shop Management
People Management

10. • Preparing product portfolio
• (Product category & Pricing)
• Market Analysis
• Marketing & Promotion
• Operational Considerations
• -Staff Recruitment & Training
• -Franchisee Support
• -Supply chain, marketing roll out &
• visual merchandising
• Store Locations
• -Site selection
• -Franchise expansion strategy
• Proposed Store Design & Fit-out
Preparing Franchise Proposal
FRANCHISE MANAGEMENT

11. C O N C E P T
DEVELOPMENT
2

12. • Brand Management
• Advertising
• Public Relations
• Social Marketing
• Marketing Research
• Sponsorship
• Trade show and Exhibition
MARKETING ASPECT

13. TRAINING ASPECT
◆Enneagram Training
◆Product Training
◆Sales Training
-Retail Shop
-Business-to-Business
◆Customer Relationship Training
◆Communication Training
◆Business related Training

14. BUSINESS NEGOTIATION
◆Negotiated for getting Distribution Authority and developed a
joint venture business with HKD 1 billion annual revenue
◆Negotiated for selling the distribution authority after Brand
reconstruction project (Est. Annual Revenue HKD 24 millions)
◆Negotiated for Partnership Project with WT&T (Est. Annual
Revenue HKD 15 million)
◆Prepared business proposal for HKD 42 millions Financing plan
◆ETC.

15. P R E V I O U S
E XPERIE NCE S
3

16. BRAND MANAGEMENT
• Work for over 30 new brands
(Skincare, FMCG, Consumer
Electronic, Luxury Goods)
• Using both above-the-line and
below-the-line tools for brand
building
• Develop business plan to
support

17. CONCEPT DEVELOPMENT (Packaging)
SKINCARE HEALTHCARE

18. CONCEPT DEVELOPMENT (Packaging)
HEALTH SUPPLEMENT

19. VISUAL MERCHANDISING
Creative Development
• Product display
• Experience zone
• Promotion material

20. VISUAL MERCHANDISING
Crystal Bus
• The first sightseeing bus with catering
service in Hong Kong

21. PROMOTION KIOSK
Creative Kiosk Display

22. PROMOTION KIOSK
Counter Promotion in Shopping Mall

23. RETAIL MARKETING
In-Store Promotion
⚫ Membership Program
⚫ Seasonal Promotion
⚫ Sales Promotion
⚫ Promotion Display
⚫ Promotion Tag

24. ADVERTISING
TV Advertising
• Creative brief
• On-site in charge
• Final editing
Professional Judge of TVB Most Popular TVC Awards
TVB & ATV Advertisement
Online Advertisement

25. ADVERTISING

26. MARKETING COLLATERAL
• Magazine
• Newspaper
• Leaflet
• Poster
• Sales Brochure
• Web Content
• Wall Banner
• Direct Mail
• Corporate Identity Template

27. PUBLIC RELATIONS
• Corporate image building
• CSR Program
NOW TV
INTERVIEW
ROADSHOW
INTERVIEW
EDITORIAL
FOR GRAND
OPENING
EDITORIAL

28. MEDIA INTERVIEW
TVB
APPLE DAILY METRO RADIO
ROADSHOW

29. CHARITY EVENTS
HKPA Young
Entrepreneur Project
Fund Raising Event
McDonald School
Library Project

30. CHARITY EVENTS
Salvation Army
Recycle program
Coastal Cleanup
Campaign
Career coaching

31. PRODUCT LAUNCH SEMINAR

32. EDITORIAL

33. Successful PR Campaign
1. 旺角首條「WiFi街」刺激消費（星島日報）https://hk.news.yahoo.com/%E6%97%BA%E8%A7%92%E9%A6%96%E6%A2%9D-wifi%E8%A1%97-%E5%88%BA%E6%BF%80%E6%B6%88%E8%B2%BB-215520904.html
2. 旺角行人專用區設300米Wi-Fi街限1,000人用（蘋果日報）http://hk.apple.nextmedia.com/realtime/news/20151225/54575730
3. 全港首條WiFi街今日起試行（香港經濟日報）http://topick.hket.com/article/1088718/%E5%85%A8%E6%B8%AF%E9%A6%96%E6%A2%9DWiFi%E8%A1%97%E4%BB%8A%E6%97%A5%E8%B5%B7%E8%A9%A6%E8%A1%8C
4. 全港首條WIFI街落戶旺角（香港文匯報）http://news.wenweipo.com/2015/12/24/IN1512240073.htm
5. 旺角打造首條WiFi街（香港商報）http://www.hkcd.com.hk/content/2015-12/25/content_3519717.htm
6. 遊香港有免費Wifi了 旺角設點供千人上線（台灣蘋果日報）http://www.appledaily.com.tw/realtimenews/article/new/20151225/761132/
7. 旺角商戶和工商組織合作提供免費WiFi服務（香港商業電台）
https://hk.news.yahoo.com/%E6%97%BA%E8%A7%92%E5%95%86%E6%88%B6%E5%92%8C%E5%B7%A5%E5%95%86%E7%B5%84%E7%B9%94%E5%90%88%E4%BD%9C%E6%8F%90%E4%BE%9B%E5%85%8D%E8%B2%BBwifi%E6%9C%8D%E5%8B%99-072200015.html
8. 西洋菜街變港首條「WiFi街」（頭條日報）http://news.stheadline.com/dailynews/content_hk/2015/12/25/356032.asp
9. 旺角試行WiFi街吸人流穀消費（香港經濟日報）http://paper.hket.com/article/1089758/%E6%97%BA%E8%A7%92%E8%A9%A6%E8%A1%8CWiFi%E8%A1%97%20%E5%90%B8%E4%BA%BA%E6%B5%81%E8%B0%B7%E6%B6%88%E8%B2%BB
10. 香港首條WIFI街落戶旺角（新華網）http://news.xinhuanet.com/gangao/2015-12/25/c_128565672.htm
11. “AdWiFi街”落戶旺角（大公報）http://news.takungpao.com.hk/paper/q/2015/1225/3258523.html
12. 香港試行首條“WiFi街”冀刺激本地零售生意（鳳凰資訊）http://news.ifeng.com/a/20151225/46834528_0.shtml
13. 香港開通首條“WiFi街”：最高網速達3000MBps（IT之家）http://www.ithome.com/html/it/196970.htm
14. 旺角設首條「Wifi街」 冀助刺激消費（橙新聞）http://www.orangenews.hk/news/system/2015/12/25/010026465.shtml
15. 會唔會唔夠用？旺角將建香港首條 Wi-Fi 街（unwire.hk）http://unwire.hk/2015/12/27/mk-first-hk-wifi-street/hottopic/
16. 香港旺角出現首條免費“Wi-Fi 街”！容納 1000 人同時使用！（流動日報）http://www.newmobilelife.com/2015/12/25/wi-fi-hongkong-mongkok/
17. 香港試行首條“WiFi街”冀刺激本地零售生意（中國新聞網）http://www.chinanews.com/ga/2015/12-25/7688004.shtml
18. 香港試行首條“WiFi街”冀刺激本地零售生意（中文業界資訊站）http://www.cnbeta.com/articles/460661.htm
19. 香港試行首條“WiFi街”冀刺激本地零售生意（人民網）http://hm.people.com.cn/n1/2015/1225/c230533-27977038.html
20. 香港首條WiFi街試用http://youso.hk/blog/YE000113/
21. 首條「Wi-Fi街」速度實測 + 保安小貼士http://pcm.my-magazine.me/main/News/14320-%E9%A6%96%E6%A2%9D%E3%80%8CWi-Fi%E8%A1%97%E3%80%8D-%E9%80%9F%E5%BA%A6%E5%AF%A6%E6%B8%AC-%2B-
%E4%BF%9D%E5%AE%89%E5%B0%8F%E8%B2%BC%E5%A3%AB
22. 政府覆蓋不足私營染指 WiFi街或擴至羅素街http://www.am730.com.hk/article-296394
23. 為吸引內地客香港首條免費「WiFi街」進駐旺角http://asft.hk/2015/12/29/hkfreewifi/?variant=zh-hk
24. 香港公共免费WiFi被指连接难网速慢http://v.ifeng.com/news/society/201601/01e17c42-42a9-4c3f-ac0c-f2205c57e915.shtml
25. 商台廣播https://www.dropbox.com/s/vl8t89otfi5unle/%E5%95%86%E5%8F%B0%E8%A8%AA%E5%95%8F.3ga?dl=0
26. TVB報導https://www.dropbox.com/s/29x2f76sg148j7z/TVB%E5%A0%B1%E5%B0%8E.mp4?dl=0
27. 旅游业持续低迷香港旺角建首条WiFi街道http://network.pconline.com.cn/738/7382062.htm
28. 旺角WiFi街試用首月 每日萬人使用旅客佔半http://hk.on.cc/hk/bkn/cnt/news/20160124/bkn-20160124165402012-0124_00822_001.htm
29. 香港试行首条“WiFi街”刺激本地零售生意http://www.chinanews.com/ga/shipin/2016/01-04/news621086.shtm
30. 羅素街下月升級「WiFi街」https://hk.news.yahoo.com/%E7%BE%85%E7%B4%A0%E8%A1%97%E4%B8%8B%E6%9C%88%E5%8D%87%E7%B4%9A-wifi%E8%A1%97-215517958.html
31. 西洋菜南變身WiFi街谷消費http://orientaldaily.on.cc/cnt/news/20160125/00176_044.html
32. 逾90%用家滿意旺角WiFi街網速http://paper.wenweipo.com/2016/01/25/YO1601250010.htm
33. 香港首条免费WiFi街道：逾90%试用者满意网速http://www.chinanews.com/ga/2016/01-25/7731319.shtml
34. 西洋菜南街首變WiFi街http://www.hkcd.com.hk/content/2016-01/25/content_3528197.ht
35. 斥資60萬首條WiFi街啟用http://www.metrohk.com.hk/index.php?cmd=detail&id=301026
36. 香港首条免费WiFi街道启动逾90%试用者满意网速http://news.xinhuanet.com/info/2016-01/26/c_135044889.htm
37. 香港首条免费WiFi街道启动http://sz.people.com.cn/n2/2016/0125/c202846-27621887.html
38. 旺角打造「WiFi街」鼓勵消費http://the-sun.on.cc/cnt/news/20160125/00407_023.html
39. 香港首条WIFI街落户旺角http://china.qianlong.com/2015/1225/219790.shtml
40. 羅素街月內變身「WiFi街」http://hd.stheadline.com/news/daily/hk/418248/
41. 免費上網招徠吸引用戶瀏覽 WiFi平台共享廣告商機http://news2.mingpao.com/pns/dailynews/web_tc/article/20160205/s00004/1454607998018
42. 旺角首創「WiFi街」可讓1000人同時上網http://news2.mingpao.com/pns/dailynews/web_tc/article/20160205/s00004/1454608000841
43. 商業街免費無線上網 專家籲勿輸重要資料http://news.tvb.com/local/56bc44386db28cda58000003
44. WiFi 廣告平台 AdWiFi 正式啟動 銅鑼灣羅素街將成第二條 WiFi 街http://unwire.hk/2016/02/26/adwifi/life-tech/
45. 羅素街免費WiFi少人用 擬加碼擴至Sogo路段http://hk.on.cc/hk/bkn/cnt/news/20160330/bkn-20160330094852651-0330_00822_001.html

34. PRESS CONFERENCE

35. BLOGGER SHARING EVENTS
◆Blogger Event in Café
◆Blogger Sharing in their
blog and forums

36. OUTDOOR EVENTS
◆Roadshow event to build brand
awareness
◆Member Recruitment
◆Delivering promotion message

37. SPONSORSHIPS
◆Artist Sponsor
◆Title sponsor in sizable events
◆Sponsor shopping mall promotions
◆Encourage product trial

38. YOUTUBE & BLOGGER MARKETING

39. DIGITAL MARKETING
◆SEO & SEM
◆Facebook marketing
◆Direct Marketing

41. Ecommerce / Application

42. TRADE SHOWS & EXHIBITIONS
◆Concept development on Booth Design
◆Marketing Collateral Preparation
◆Trade Show Logistic
◆Key Account Follow Up

43. Observation research
Mysterious Shopper
Survey campaign
Competitor checking
前期筹划
活动执行
效果评估
MARKETING RESEARCH

44. QUALIFICATIONS
4

45. 01
Master Degree of Management,
UNIVERSITY COLLEGE DUBLIN
02
03
QUALICATIONS
Bachelor Degree of Marketing,
HONG KONG OPEN UNIVERSITY
Doctorial of Business Administration,
University of Management & Technology
01
02
03

46. Corporate Coach ,
Coaching Clinic
IVQ in Teaching, Training and Assessing
Learning,
Professional Training Association
Certificate of NLP in Business Coaching,
International NLP Coach Association NLP
ACADEMY
Certificate of NLP Practitioner,
International NLP Association
International NLP Federation
Professional Marketer,
Hong Kong Institute of Marketing
Practical PR Management,
Hong Kong Institute of Marketing

47. MY ROADMAP
5

48. Corporate Development Manager
Tsuen Lee Group
General Manager
MiLi
Brand Director
TLC Pro (China)
Business Development Director
Easy Group Limited

49. M otivative A ctive R eflective K nowledgeable E fficient T rendy
I nnovative N onrigid G oal-driven
Key Of My Success - MARKETING

50. 2015
2016
2017
By developing the membership system and
changing the customer mix, optimizing the
sales revenue from 10% decreasing to 8 %
increasing
Helping a multi-national company to
develop a shopping community in Hong
Kong with forecasted annual turnover
$100,000,000
To promote a cooperation (forecasted annual
revenue $15,000,000) with WT&T

51. P R O S P E C T
6

52. Utilize his experiences in Brand Development
A Strategic business consultant ---
who familiarizes different business models,
experiences in brand management of Luxury,
Consumer Electronic, Skincare and FMCG
Experienced in starting up new business:
E-Commerce, Retailing, Franchising, Listing in Chain Store

53. CONTACT
I would appreciate the opportunity to discuss with
you personally how I can best serve your
organization.
Thank you for your time and consideration and I look
forward to hearing from you.
Oavis Or
Mobile: (852)6887 7231
E-mail: oavisor@outlook.com

54. T h a n k y o u