4. Navis’s Profile
Doctorial of Business Administration (Studying)
Master Degree Holder (Major: Management) &
Bachelor
Degree in Marketing
Certified Trainer & Assessor
Qualified Professional Marketer & Certified Business
Coach
Experienced in starting up new business (New Brand
Development & China Market Expansion)
MORE THAN 12 years working experience (10 years in
managerial position)
Motto: One is sure to win if he
believes in
and depends upon the people
6. STRATEGIC PLANNING
• Develop strategic planning
for company expansion
• Franchise proposal
• Agency Business Model
• Joint Venture Business Plan
*Experienced in China-Entry
7. • Retail operation policy
• Stock management and return policy
Establish
• Customer service guideline
MANAGEMENT POLICY
8. • Establish project timeline and assign duty
• Develop merchandise sales strategy
Project Management
• Team formation and Setup KPI evaluation and reward system
PROJECT MANAGEMENT
Shop Management
People Management
9. • Preparing product portfolio
• (Product category & Pricing)
• Market Analysis
• Marketing & Promotion
• Operational Considerations
• -Staff Recruitment & Training
• -Franchisee Support
• -Supply chain, marketing roll out &
• visual merchandising
• Store Locations
• -Site selection
• -Franchise expansion strategy
• Proposed Store Design & Fit-out
Preparing Franchise Proposal
FRANCHISE MANAGEMENT
11. • Brand Management
• Advertising
• Public Relations
• Social Marketing
• Marketing Research
• Sponsorship
• Trade show and Exhibition
MARKETING ASPECT
12. TRAINING ASPECT
Enneagram Training
Product Training
Sales Training
-Retail Shop
-Business-to-Business
Customer Relationship Training
Communication Training
Business related Training
13. BUSINESS DEVELOPMENT
Negotiated for getting Distribution Authority and developed a
joint venture business with HKD 1 billion annual revenue
Negotiated for selling the distribution authority after Brand
reconstruction project (Est. Annual Revenue HKD 24 millions)
Negotiated for Partnership Project with WT&T (Est. Annual
Revenue HKD 15 million)
Prepared business proposal for HKD 42 millions Financing plan
ETC.
15. BRAND MANAGEMENT
• Work for over 30 new brands
(Skincare, FMCG, Consumer
Electronic, Luxury Goods)
• Using both above-the-line and
below-the-line tools for brand
building
• Develop business plan to
support
22. ADVERTISING
TV Advertising
• Creative brief
• On-site in charge
• Final editing
Professional Judge of TVB Most Popular TVC Awards
TVB & ATV Advertisement
Online Advertisement
39. 01
Master Degree of Management,
UNIVERSITY COLLEGE DUBLIN
02
03
QUALICATIONS
Bachelor Degree of Marketing,
HONG KONG OPEN UNIVERSITY
Doctorial of Business Administration,
University of Management & Technology
01
02
03
40. Corporate Coach ,
Coaching Clinic
IVQ in Teaching, Training and Assessing
Learning,
Professional Training Association
Certificate of NLP in Business Coaching,
International NLP Coach Association NLP
ACADEMY
Certificate of NLP Practitioner,
International NLP Association
International NLP Federation
Professional Marketer,
Hong Kong Institute of Marketing
Practical PR Management,
Hong Kong Institute of Marketing
42. Corporate Development Manager
Tsuen Lee Group
General Manager
MiLi
Brand Director
TLC Pro (China)
Business Development Director
Easy Group Limited
43. M otivative A ctive R eflective K nowledgeable E fficient T rendy
I nnovative N onrigid G oal-driven
Key Of My Success - MARKETING
44. 2017
2016
2015
Helping a multi-national company to
develop a shopping community in Hong
Kong with forecasted annual turnover
$100,000,000
By developing the membership system
and changing the customer mix,
optimizing the sales revenue from 10%
decreasing to 8 % increasing
To promote a cooperation (forecasted
annual revenue $15,000,000) with WT&T
46. Utilize his experiences in Brand Development
A Strategic business consultant ---
who familiarizes different business models,
experiences in Strategic Planning, Project
Management, IMC, CRM & IT System Development.
Experienced in starting up new business:
E-Commerce, Retailing, Franchising, Listing in Chain Store
47. CONTACT
I would appreciate the opportunity to discuss with
you personally how I can best serve your
organization.
Thank you for your time and consideration and I look
forward to hearing from you.
Or Chuen Man, Navis
Mobile: (852)68877231
E-mail: navis@live.hk