The social media press release is a rather new concept, but worth the attention of even the most conservative PR experts and firms. Here we discuss its importance and a few pointers.

1. 7 things to know before you use
modern online PR tools
Here are a few basics to keep in
mind when dealing with a social
media press release

2. Be relevant
• Grab an online reporter’s or blogger’s attention with
your words. Words wield power. Choose them
carefully.
Bloggers Good Language

3. Email a three-line pitch
• Make sure each press release sent has a captivating yet
conclusive summary of what you are trying to convey. Create
a pragmatic subject line. One can include facts and figures to
grab attention. Also never forget to include how your story
will benefit the reader.

4. Monitor your media
• Make use of Google Alerts, trending
topics, and other tools to keep an eye on hot
issues, competitors, and your company’s
name.

5. Generate valuable content on a regular basis
• Identify trends and lessons online that can benefit others. Be
a constant source of solid information that people
trust, respect and ultimately - revisit.

6. Dedicated online spokesperson
• Ensure your client has identified a dedicated online
spokesperson. Social media is a far more volatile medium to
market in, than any other. Even the smallest chink in the system
can snowball into a massive disaster if not dealt with within the
hour. A platform where geography and time-zone-difference
mean precious little, readers need instant responses.

7. Use keywords, links, and SEO
• Use keywords, links, and SEO to give your online press
releases legs. Do your homework on keywords and search
engine rankings. A well worded press release can sometimes
become popular before anyone’s even read it.

8. Reuse content
• Tweak your release as per the social media you have chosen.
A short 140 character tweet, a catchy viral blast with a link or
even a clever BBM broadcast. Same message, different social
media vehicle. Just make sure you’re present everywhere.

9. This presentation is a property of Image Management website. All rights are
reserved © 2012
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