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Coca-Cola VS Pepsi in Ramadan 2015 Marketing Race:
Ever wonder who won the race of Ramadan Marketing competition
campaign between Coca-Cola & Pepsi,
See the full report know the winner!
A) Sentiment Analysis
1) Coca Cola
Total Comments = 6480
Positive Comments = 6301
Negative comments = 179
Positive Percentage = 97.2 %
Negative Percentage = 2.8 %
Most Common Positive Feedback :
> The Nice Idea about Donating for Egyptian Villages and develop it .
> The Nice idea about Didn't judge on people quickly and take time
before Judging
The Most Negative Feedback talking about:
> Bad voice-over.
> There are no commitment about increase donation for 1 EGP per
each photo will be uploaded.
www.imfnd.com
2) Pepsi
Total Comments = 4932
Positive Comments = 4616
Negative comments = 158
Positive Percentage = 96.7 %
Negative Percentage = 3.3 %
Most Common Positive Feedback :
> Family Gathering and Ramadan's Memory
> Scene between Ahmed Zaki and Haitham Zaki
Most Common Negative Feedback :
> Repeating the same idea of the campaign.
> Use the same idea from Video clip of Capital palace Band.
B) Campaign Videos Views
1) Coca Cola
Total Videos = 5 Videos
YouTube Videos Views = 6,977,718
Facebook Videos Views = 3,447,043
2) Pepsi
Total Videos = 3 Videos
YouTube Videos Views = 8,100,579
Facebook Videos Views = 1,330,892
www.imfnd.com
C) Total Likes & Shares
1) Coca Cola
Facebook Likes = 1,039,715
Facebook Shares= 52,272
2) Pepsi
Facebook Likes = 240,726
Facebook Shares= 63,334
D) Fan Growth in this Month
1) Coca Cola
+693,375 fans
2) Pepsi
+179,900 fans
E) Total Tweets about campaign
1) Coca Cola
= ‫#ثانية_تفرق‬4.9K
2) Pepsi
‫#ياال_نكمل_لمتنا‬
‫#خيوط_من_نور_تجمعنا‬=1.5K

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Coca vs pepsi Ramadan 2015 campaign Report

  • 1. www.imfnd.com Coca-Cola VS Pepsi in Ramadan 2015 Marketing Race: Ever wonder who won the race of Ramadan Marketing competition campaign between Coca-Cola & Pepsi, See the full report know the winner! A) Sentiment Analysis 1) Coca Cola Total Comments = 6480 Positive Comments = 6301 Negative comments = 179 Positive Percentage = 97.2 % Negative Percentage = 2.8 % Most Common Positive Feedback : > The Nice Idea about Donating for Egyptian Villages and develop it . > The Nice idea about Didn't judge on people quickly and take time before Judging The Most Negative Feedback talking about: > Bad voice-over. > There are no commitment about increase donation for 1 EGP per each photo will be uploaded.
  • 2. www.imfnd.com 2) Pepsi Total Comments = 4932 Positive Comments = 4616 Negative comments = 158 Positive Percentage = 96.7 % Negative Percentage = 3.3 % Most Common Positive Feedback : > Family Gathering and Ramadan's Memory > Scene between Ahmed Zaki and Haitham Zaki Most Common Negative Feedback : > Repeating the same idea of the campaign. > Use the same idea from Video clip of Capital palace Band. B) Campaign Videos Views 1) Coca Cola Total Videos = 5 Videos YouTube Videos Views = 6,977,718 Facebook Videos Views = 3,447,043 2) Pepsi Total Videos = 3 Videos YouTube Videos Views = 8,100,579 Facebook Videos Views = 1,330,892
  • 3. www.imfnd.com C) Total Likes & Shares 1) Coca Cola Facebook Likes = 1,039,715 Facebook Shares= 52,272 2) Pepsi Facebook Likes = 240,726 Facebook Shares= 63,334 D) Fan Growth in this Month 1) Coca Cola +693,375 fans 2) Pepsi +179,900 fans E) Total Tweets about campaign 1) Coca Cola = ‫#ثانية_تفرق‬4.9K 2) Pepsi ‫#ياال_نكمل_لمتنا‬ ‫#خيوط_من_نور_تجمعنا‬=1.5K