SlideShare uma empresa Scribd logo
1 de 17
Submitted By: Submitted To:
Eklavya Sharma Mr. Vikas Kumawat
12EBKEE031
A CASE STUDY
ON
INTRODUCTION
 Microsoft is a multinational computer technology corporation headquartered
in Redmond, Washington that develops, manufactures, licenses, and supports
a wide range of products and services related to computing.
 The history of Microsoft began on April 4, 1975.
 It was founded by Bill Gates and Paul Allen in Albuquerque.
 Its current best-selling products are the Microsoft Windows operating system
and the Microsoft Office suite of productivity software.
HOW IT ALL STARTED?....
“A computer on every desk, and in every home.”
1975
• Microsoft is founded by Bill Gates and Paul Allen; they sell BASIC, the first PC computer language
program to MITS Computer, Microsoft's first customer.
1981
• Microsoft, Inc. is incorporated; IBM uses Microsoft's 16-bit operating system for its first personal
computer.
1983
• Paul Allen resigns as executive vice-president but remains on the board; Jon Shirley is made president
of Microsoft (he later becomes CEO); Microsoft introduces the Microsoft Mouse and Word for MS-DOS
1.00. .
1985
• Microsoft and IBM forge a joint development agreement. They launch Windows 1.0 ( first window
based OS) and after that in 1986 Bill gates become youngest billionaire at the age of just 31.
1989
• Microsoft co-develop SQL server 1.0.
Contd….
HISTORY OF MICROSOFT
1990
• Jon Shirley retires as president and CEO; Michael R. Hallman is promoted in Shirley's place; the company
becomes the first PC software firm to surpass $1 billion of sales in a single year.
1992
• The company introduces Windows 3.1. Windows now has over 25 million licenced users.
1994
• In this year Microsoft released Windows NT.
1995
• In, 1995 Microsoft launch windows 95 and sell 1 million copies in 4 days.
1997
• The Justice Department alleges that Microsoft violated a 1994 consent decree concerning licensing the
Windows operating system to computer manufacturers
•The U.S. Department of Justice files two antitrust cases against Microsoft, alleging the company had
violated the Sherman Act.1998
Contd….
2001
• Microsoft Windows XP is released internationally. In 2002, Great plain software is acquired by Microsoft.
2003
• Microsoft launches Windows Server.
2004
• Microsoft announces a five-country pilot program for Windows XP Starter Edition, a low-cost introduction
to Windows XP designed for first-time desktop PC users in developing technology markets.
2005
• MSN launches a new Search service, available in 25 markets and 10 languages. The new MSN Search
service delivers results of greater relevance, instant answers to specific questions, and a collection of tools
that give Internet users greater control in targeting and refining searches.
2007
• Windows Vista was released to consumers along with a new version of its Office suite, called Microsoft
Office 2007
•First beta of .NET framework released.
2000
Contd….
2008
• Bill gates leaves Microsoft to pursue charity work.
2009
• In this year Microsoft released windows 7. Beats all previous records of sales.
2010
• For the first time, Apple comes close to Microsoft and becoming the most valuable technology company in
America.
2012
• Microsoft launch windows 8 ( for all people ), .NET framework 4.5, Internet Explorer 10 etc.
2013
• Windows 8.1 was released to consumers along with Office 2013.
2014
• Microsoft Lumia 535, the first Microsoft Branded Lumia Device.
2015
• Microsoft Windows 10 will be launched along with Office 2016.
4 APRIL 1975
• Paul Allen and Bill Gates, childhood friends with a passion in computer
programming, were seeking to make a successful business utilizing their shared
skills.
• They developed the interpreter on a simulator
• They demonstrated the interpreter to MITS in Albuquerque, New Mexico in
March 1975
• They officially established Microsoft on April 4, 1975, with Gates as the CEO
MICROSOFT’S BUSINESS SEGMENTS
• Client
• Server and Tools
• Online Services Business
• Microsoft Business Division
• Entertainment and Devices Division
SERVICES
VISION AND MISSION
• ”A computer on every desk, and in every home.”
• "Create experiences that combine the magic of software with the power of
Internet services Across a world of devices.“
• At Microsoft, our mission is to enable people and businesses throughout the
world to realize their full potential
• Our vision is to create innovative technology that is accessible to everyone
and that adapts to each person's needs. Accessible technology eliminates
barriers for people with disabilities and it enables individuals to take full
advantage of their capabilities."
—Bill Gates, Chairman, Microsoft Corporation
COMPETITOR’s For WINDOWS O/S
Microsoft
Apple
Oracle
CONCLUSION
 Microsoft Corporation has adopted the “Performance Culture Model”
as the best approach to drive its success.
 The critical people metrics are categorized and measured as per the
Growth Pyramid shown in Figure.
 Categories across which the surveys are done, analyzed, and the
results published-
1. Organization: Organization size, Open Positions, line HR ratios.
2. Organization Health: Workgroup Health Index, Microsoft Pulse
Index, Microsoft Culture Index.
A case study On Microsoft

Mais conteúdo relacionado

Mais procurados

Apple presentation.ppt
Apple presentation.pptApple presentation.ppt
Apple presentation.ppt
Rakesh Kumar
 
Infosys ppt.
Infosys ppt.Infosys ppt.
Infosys ppt.
Roshni17
 

Mais procurados (20)

PPT on Microsoft Corporation
PPT on Microsoft CorporationPPT on Microsoft Corporation
PPT on Microsoft Corporation
 
Microsoft company
Microsoft companyMicrosoft company
Microsoft company
 
Microsoft company
Microsoft companyMicrosoft company
Microsoft company
 
Microsoft
MicrosoftMicrosoft
Microsoft
 
Project on Microsoft
Project on MicrosoftProject on Microsoft
Project on Microsoft
 
Microsoft Marketing Strategies
Microsoft Marketing StrategiesMicrosoft Marketing Strategies
Microsoft Marketing Strategies
 
Apple History
Apple HistoryApple History
Apple History
 
MICROSOFT CORP.
MICROSOFT CORP.MICROSOFT CORP.
MICROSOFT CORP.
 
Nokia Beginning to End Story
Nokia Beginning to End Story Nokia Beginning to End Story
Nokia Beginning to End Story
 
Microsoft technologies presentation
Microsoft technologies presentationMicrosoft technologies presentation
Microsoft technologies presentation
 
Microsoft
MicrosoftMicrosoft
Microsoft
 
The history of microsoft
The history of microsoftThe history of microsoft
The history of microsoft
 
Microsoft Marketing Case Study
Microsoft Marketing Case Study Microsoft Marketing Case Study
Microsoft Marketing Case Study
 
Apple presentation.ppt
Apple presentation.pptApple presentation.ppt
Apple presentation.ppt
 
Microsoft corporation
Microsoft corporationMicrosoft corporation
Microsoft corporation
 
Microsoft case study
Microsoft case studyMicrosoft case study
Microsoft case study
 
Apple case study
Apple case studyApple case study
Apple case study
 
Apple, product mix
Apple, product mixApple, product mix
Apple, product mix
 
Microsoft corporation
Microsoft corporationMicrosoft corporation
Microsoft corporation
 
Infosys ppt.
Infosys ppt.Infosys ppt.
Infosys ppt.
 

Semelhante a A case study On Microsoft

Semelhante a A case study On Microsoft (20)

Microsoft success story
Microsoft success storyMicrosoft success story
Microsoft success story
 
Microsoft
MicrosoftMicrosoft
Microsoft
 
Microsoft Strategy Analysis 2015
Microsoft Strategy Analysis 2015Microsoft Strategy Analysis 2015
Microsoft Strategy Analysis 2015
 
Case study microsoft
Case study microsoftCase study microsoft
Case study microsoft
 
Software industry
Software industrySoftware industry
Software industry
 
The microsoft
The microsoftThe microsoft
The microsoft
 
Microsoft future plans
Microsoft future plansMicrosoft future plans
Microsoft future plans
 
Microsoft
MicrosoftMicrosoft
Microsoft
 
Presentation on failure of microsoft wondows vista
Presentation on failure of microsoft wondows vistaPresentation on failure of microsoft wondows vista
Presentation on failure of microsoft wondows vista
 
Overview of Microsoft product & Microsoft cloud platform (win Azure)
Overview of Microsoft product & Microsoft cloud platform (win Azure)Overview of Microsoft product & Microsoft cloud platform (win Azure)
Overview of Microsoft product & Microsoft cloud platform (win Azure)
 
Microsoft
MicrosoftMicrosoft
Microsoft
 
Hololens
HololensHololens
Hololens
 
Presentation
PresentationPresentation
Presentation
 
Microsoft Presentation
Microsoft PresentationMicrosoft Presentation
Microsoft Presentation
 
Suhas s.r. microsoft
Suhas s.r.   microsoftSuhas s.r.   microsoft
Suhas s.r. microsoft
 
Microsoft Windows Operating System.
Microsoft Windows Operating System.Microsoft Windows Operating System.
Microsoft Windows Operating System.
 
Mayur rawat
Mayur rawatMayur rawat
Mayur rawat
 
Microsoft
MicrosoftMicrosoft
Microsoft
 
Microsoft 160808165649
Microsoft 160808165649Microsoft 160808165649
Microsoft 160808165649
 
Innovators Presentation
Innovators PresentationInnovators Presentation
Innovators Presentation
 

Mais de Eklavya Sharma

Three-Axis Auto Stabilizing Video Camera Platform
Three-Axis Auto Stabilizing Video Camera PlatformThree-Axis Auto Stabilizing Video Camera Platform
Three-Axis Auto Stabilizing Video Camera Platform
Eklavya Sharma
 

Mais de Eklavya Sharma (20)

PROTECTION OF ELECTRICAL EQUIPMENT USING 3D THERMOGRAPHY AND IMAGE PROCESSING
PROTECTION OF ELECTRICAL EQUIPMENT USING 3D THERMOGRAPHY AND IMAGE PROCESSINGPROTECTION OF ELECTRICAL EQUIPMENT USING 3D THERMOGRAPHY AND IMAGE PROCESSING
PROTECTION OF ELECTRICAL EQUIPMENT USING 3D THERMOGRAPHY AND IMAGE PROCESSING
 
SMART HOME AUTOMATION USING MOBILE APPLICATION
SMART HOME AUTOMATION USING MOBILE APPLICATIONSMART HOME AUTOMATION USING MOBILE APPLICATION
SMART HOME AUTOMATION USING MOBILE APPLICATION
 
Three-Axis Auto Stabilizing Video Camera Platform
Three-Axis Auto Stabilizing Video Camera PlatformThree-Axis Auto Stabilizing Video Camera Platform
Three-Axis Auto Stabilizing Video Camera Platform
 
MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06
MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06
MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06
 
Design a Highly Efficient Push-Pull converter for Photovoltaic Applications
Design a Highly Efficient Push-Pull converter for Photovoltaic ApplicationsDesign a Highly Efficient Push-Pull converter for Photovoltaic Applications
Design a Highly Efficient Push-Pull converter for Photovoltaic Applications
 
SMART HOME AUTOMATION USING MOBILE APPLICATION
SMART HOME AUTOMATION USING MOBILE APPLICATIONSMART HOME AUTOMATION USING MOBILE APPLICATION
SMART HOME AUTOMATION USING MOBILE APPLICATION
 
High efficiency push pull converter for photovoltaic applications
High efficiency push pull converter for photovoltaic applicationsHigh efficiency push pull converter for photovoltaic applications
High efficiency push pull converter for photovoltaic applications
 
MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06
MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06
MOBILE CONTROLLED ROBOTIC ARM USING ARDUINO AND HC-06
 
Three axis auto stabilizing video camera platform
Three axis auto stabilizing video camera platformThree axis auto stabilizing video camera platform
Three axis auto stabilizing video camera platform
 
3D Thermal Imaging
3D Thermal Imaging3D Thermal Imaging
3D Thermal Imaging
 
Input output , heat rate characteristics and Incremental cost
Input output , heat rate characteristics and Incremental costInput output , heat rate characteristics and Incremental cost
Input output , heat rate characteristics and Incremental cost
 
Infinite bus bar in power system
Infinite bus bar in power systemInfinite bus bar in power system
Infinite bus bar in power system
 
Smart grid technology
Smart grid technologySmart grid technology
Smart grid technology
 
Smart grid technology
Smart grid technologySmart grid technology
Smart grid technology
 
Coal based thermal power plant
Coal based thermal power plant Coal based thermal power plant
Coal based thermal power plant
 
Advanced Metering Infrastructure Standards and protocol
Advanced Metering Infrastructure Standards and protocolAdvanced Metering Infrastructure Standards and protocol
Advanced Metering Infrastructure Standards and protocol
 
HOME AUTOMATION USING ARDUINO
HOME AUTOMATION USING ARDUINOHOME AUTOMATION USING ARDUINO
HOME AUTOMATION USING ARDUINO
 
Advanced Metering Infrastructure Standards and protocol
Advanced Metering Infrastructure Standards and protocolAdvanced Metering Infrastructure Standards and protocol
Advanced Metering Infrastructure Standards and protocol
 
Case study On KFC
Case study On KFCCase study On KFC
Case study On KFC
 
Smart grid Technology
Smart grid TechnologySmart grid Technology
Smart grid Technology
 

Último

Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Último (20)

PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 

A case study On Microsoft

  • 1. Submitted By: Submitted To: Eklavya Sharma Mr. Vikas Kumawat 12EBKEE031 A CASE STUDY ON
  • 2. INTRODUCTION  Microsoft is a multinational computer technology corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing.  The history of Microsoft began on April 4, 1975.  It was founded by Bill Gates and Paul Allen in Albuquerque.  Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.
  • 3. HOW IT ALL STARTED?.... “A computer on every desk, and in every home.”
  • 4. 1975 • Microsoft is founded by Bill Gates and Paul Allen; they sell BASIC, the first PC computer language program to MITS Computer, Microsoft's first customer. 1981 • Microsoft, Inc. is incorporated; IBM uses Microsoft's 16-bit operating system for its first personal computer. 1983 • Paul Allen resigns as executive vice-president but remains on the board; Jon Shirley is made president of Microsoft (he later becomes CEO); Microsoft introduces the Microsoft Mouse and Word for MS-DOS 1.00. . 1985 • Microsoft and IBM forge a joint development agreement. They launch Windows 1.0 ( first window based OS) and after that in 1986 Bill gates become youngest billionaire at the age of just 31. 1989 • Microsoft co-develop SQL server 1.0. Contd…. HISTORY OF MICROSOFT
  • 5. 1990 • Jon Shirley retires as president and CEO; Michael R. Hallman is promoted in Shirley's place; the company becomes the first PC software firm to surpass $1 billion of sales in a single year. 1992 • The company introduces Windows 3.1. Windows now has over 25 million licenced users. 1994 • In this year Microsoft released Windows NT. 1995 • In, 1995 Microsoft launch windows 95 and sell 1 million copies in 4 days. 1997 • The Justice Department alleges that Microsoft violated a 1994 consent decree concerning licensing the Windows operating system to computer manufacturers •The U.S. Department of Justice files two antitrust cases against Microsoft, alleging the company had violated the Sherman Act.1998 Contd….
  • 6. 2001 • Microsoft Windows XP is released internationally. In 2002, Great plain software is acquired by Microsoft. 2003 • Microsoft launches Windows Server. 2004 • Microsoft announces a five-country pilot program for Windows XP Starter Edition, a low-cost introduction to Windows XP designed for first-time desktop PC users in developing technology markets. 2005 • MSN launches a new Search service, available in 25 markets and 10 languages. The new MSN Search service delivers results of greater relevance, instant answers to specific questions, and a collection of tools that give Internet users greater control in targeting and refining searches. 2007 • Windows Vista was released to consumers along with a new version of its Office suite, called Microsoft Office 2007 •First beta of .NET framework released. 2000 Contd….
  • 7. 2008 • Bill gates leaves Microsoft to pursue charity work. 2009 • In this year Microsoft released windows 7. Beats all previous records of sales. 2010 • For the first time, Apple comes close to Microsoft and becoming the most valuable technology company in America. 2012 • Microsoft launch windows 8 ( for all people ), .NET framework 4.5, Internet Explorer 10 etc. 2013 • Windows 8.1 was released to consumers along with Office 2013. 2014 • Microsoft Lumia 535, the first Microsoft Branded Lumia Device. 2015 • Microsoft Windows 10 will be launched along with Office 2016.
  • 8. 4 APRIL 1975 • Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. • They developed the interpreter on a simulator • They demonstrated the interpreter to MITS in Albuquerque, New Mexico in March 1975 • They officially established Microsoft on April 4, 1975, with Gates as the CEO
  • 9. MICROSOFT’S BUSINESS SEGMENTS • Client • Server and Tools • Online Services Business • Microsoft Business Division • Entertainment and Devices Division
  • 11.
  • 12. VISION AND MISSION • ”A computer on every desk, and in every home.” • "Create experiences that combine the magic of software with the power of Internet services Across a world of devices.“ • At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential • Our vision is to create innovative technology that is accessible to everyone and that adapts to each person's needs. Accessible technology eliminates barriers for people with disabilities and it enables individuals to take full advantage of their capabilities." —Bill Gates, Chairman, Microsoft Corporation
  • 13.
  • 16. CONCLUSION  Microsoft Corporation has adopted the “Performance Culture Model” as the best approach to drive its success.  The critical people metrics are categorized and measured as per the Growth Pyramid shown in Figure.  Categories across which the surveys are done, analyzed, and the results published- 1. Organization: Organization size, Open Positions, line HR ratios. 2. Organization Health: Workgroup Health Index, Microsoft Pulse Index, Microsoft Culture Index.