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Keynote: Using Data to Tell Stories

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Keynote: Using Data to Tell Stories

Publicada em: Marketing
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Keynote: Using Data to Tell Stories

  1. 1. READING THE SIGNALS TO BE BETTER STORY MAKERS
  2. 2. • over 210 countries and territories • 2.1 billion cards in force worldwide • approximately a trillion¹ gross dollar volume • 10,300 employees 100+ countries 50+ languages 17 years young Priceless Brand Consumer TelcosMerchant Issuer Gov’t
  3. 3. Video 1: https://www.youtube.com/watch?v=-wba-avBW_8
  4. 4. Recognize the signals they send through media data Understand our customers’ passions & behaviors Who are they? Where are they? What “moves” them When are they receptive How they are likely to engage Use data to create and capitalize on the story 1 2 3
  5. 5. Video #2: https://www.youtube.com/watch?v=-vuSJgL2Q7Y
  6. 6. Video #4: https://www.youtube.com/watch?v=OquuubxEGn0
  7. 7. Mother’s Day SU2C RWC 2015 City location Proximity to Priceless Tables Yelp restaurant and behavioral data Rugby fans Lives in England
  8. 8. • Engagement Rates • Impressions / Fan Base • Customer Site Visits • MasterCard Spend/ Transactions

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