2. • over 210 countries and territories
• 2.1 billion cards in force worldwide
• approximately a trillion¹ gross
dollar volume
• 10,300 employees
100+
countries
50+
languages
17
years young
Priceless Brand
Consumer
TelcosMerchant
Issuer Gov’t
8. Recognize the signals they send through media
data
Understand our customers’
passions & behaviors
Who are they?
Where are they?
What “moves” them
When are they receptive
How they are
likely to engage
Use data to create and
capitalize on the story
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