From Millennials to Nesters

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Aperfeiçoamento pessoal

WOMEN'S LIFE
STAGES
INSIGHTSKatie Ford
EVP, Managing Director
Starcom MediaVest
Group
Jill Griffin
SVP, Branded Content &
Storytelling
Starcom MediaVest Group /

From millenials to boomers
Nesters “the Silent
Generation”
1926-42
Boomers
1943-60
Gen X
1961-80
Millenials “Gen Y”
1980-2000
Children of the
depression
Little cynicism because
they never hoped for
much
Summer of love
Yuppies
Postponement of retirement
First email generation
Will earn less than their parents
Came of age post 9/11
Unemployed
Want to save then lead the world

Cultural Insights
lead to
Compelling
Experiences

POWERED BY PEOPLE
8countries 1200people 24/7

Personalized for Her as a Woman and a
Mom

Personalization is key: The
content fits a mom’s stage in life
and the life stages of her child.
Creation of a
new business
model

Less than 1 year
we are #1 in
engagement AND
launched
Hispanic
extensions with
the creation of
latinamom.me
as a channel
within the
general market
site

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From Millennials to Nesters

1. WOMEN'S LIFE STAGES INSIGHTSKatie Ford EVP, Managing Director Starcom MediaVest Group Jill Griffin SVP, Branded Content & Storytelling Starcom MediaVest Group /

2. 13 25 35 45 50+

3. From millenials to boomers Nesters “the Silent Generation” 1926-42 Boomers 1943-60 Gen X 1961-80 Millenials “Gen Y” 1980-2000 Children of the depression Little cynicism because they never hoped for much Summer of love Yuppies Postponement of retirement First email generation Will earn less than their parents Came of age post 9/11 Unemployed Want to save then lead the world

4. MILLENIALS GENX

5. Cultural Insights lead to Compelling Experiences

6. POWERED BY PEOPLE 8countries 1200people 24/7

7. RECOGNIZE THE ME BEHIND THE MOM

8. SHE APPROACHES MOTHERHOOD IN BETA

9. HAPPY HOUR HAS GONE DIGITAL

10. Personalized for Her as a Woman and a Mom

11.

12. Personalization is key: The content fits a mom’s stage in life and the life stages of her child. Creation of a new business model

13. Less than 1 year we are #1 in engagement AND launched Hispanic extensions with the creation of latinamom.me as a channel within the general market site

From Millennials to Nesters

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