1. Finding Your Way Through Location-Based Media: Case Study+ ++ +4 4q5 + q ++ + David Staas SVP, Marketing [email_address] @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla Finding Your Way Through Location-Based Media: Case Study

2. Places

3. Proliferation of Devices W orldwide smartphone sales will stretch 468 million units in 2011, a 57.7% boost from 2010 Source: Gartner, April 2011. Source: JiWire, Q2 2011 Source: Gartner, April 2011 Source: JiWire, Q2 2011 Average devices owned by the mobile audience 2.4

4. What location-based services are you most interested in? Source: JiWire, Q1 2011.

5. Mobile Driving In-Store Purchasing 31 % Purchased In-Store +5 % Researched on Mobile

6. COMPASS: Locationize Your Brand A rich media, app-like location experience to connect consumers Engage consumers when they are near Your Brand’s Locations

7. Best Buy and JiWire Compass Location-Based Advertising on Any Device

10. Local Market Campaign “Connected Stores” 14 Stores, Las Vegas & Pittsburgh Best Buy & JiWire Two Location-Based Compass Campaigns National Campaign “ Connected on the Go” 1,101 Stores, All Markets

14. Results: Local Calls to Action Walking Driving Walking vs. Driving Directions 38 % 62 % National Market Local Market % Consumers who clicked on Directions 40 % 40 %

16. Results: Device Trends Smartphone Tablet 22% Higher Engagement on Tablet 22 %

17. What’s Next? Locations  Inventory and Deals, Leveraging Best Buys API “ The only thing better than overnight delivery is In-Stock, Right Now, Near You!” - CTO, Best Buy Mar 2011

18. Finding Your Way Through Location-Based Media: Case Study David Staas SVP, Marketing [email_address] @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla