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Doug Levy
CEO, MEplusYOU
@DougLevy1
doug.levy@meplusyou.com
Understand A Target Audience
Create Influential Ads
Reach The Audience
FOUR FORCES
COLLAPSE OF MASS
TRANSPARENCY
SOCIAL CONNECTIVITY
TRUST
Understand A Target Audience
Create Influential Ads
Reach The Audience
RELATIONSHIP ERA
COMPANIES THAT CARE ABOUT

SOMETHING BIGGER

THAN SELLING THEIR PRODUCT
SELL MORE OF THEIR PRODUCT
BUILD THE BEST PRODUCT, CAUSE NO
UNNECESSARY HARM, USE BUSINESS TO
INSPIRE AND IMPLEMENT SOLUTIONS TO
THE ENVIRONMENTAL CRISIS
92% OF PEOPLE TRUST 

PERSONAL RECOMMENDATIONS,
BUT ONLY 29‐47% TRUST 

VARIOUS FORMS OF ADVERTISING.
(SOURCE: NIELSEN, 3Q2011)
THINKING OF TRUST AS JUST A WAY 

TO INFLUENCE TRANSACTIONS
IS LIKE THINKING ABOUT A CHILD AS JUST 

A TAX DEDUCTION.
TRUST
CREDIBILITY

CARE

CONGRUENCY

Deliver on a promise

Attend to success of
all parties

Demonstrates similar
beliefs, values, and
purpose
VIRTUOUS CYCLE
↓ PROMOTIONAL COSTS
↑ PROFIT

GREATER RISK
LESS REVENUE
HIGHER COSTS
TO CREATE A BETTER
EVERYDAY LIFE FOR THE MANY
TO CREATE A BETTER
EVERYDAY LIFE FOR THE MANY
TO CHANGE THE WAY PEOPLE 
EAT AND THINK ABOUT FAST FOOD
1000%

800%

600%

400%

200%

0%

2009

2010

2011

2012

2013
TO HELP WOMEN OF ALL AGES BE MORE 
FEARLESS
PROFIT IS NOT AN END IN ITSELF, 
BUT A CONSEQUENCE OF 

SUSTAINED RELATIONSHIPS. 
Doug Levy
CEO, MEplusYOU
@DougLevy1
doug.levy@meplusyou.com

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