Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"

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KELLY BENNETT
CHIEF MARKETING OFFICER
A DISRUPTER’S VIEW ON ENTERTAINMENT MARKETING
1

“Netflix has been instrumental in making
‘Breaking Bad’ the success that it is —
particularly in the UK and Ireland, where
it has built an audience and become a
huge phenomenon...”
Vince Gilligan
4

ALL EPISODES
AT ONCE
DIGITAL NATIVES
UNIQUE
PROGRAMMING
7

BIG DATA:
THE HOLY GRAIL OF MARKETING?
9

WE KNOW MORE ABOUT WHAT OUR
CUSTOMERS WANT THAN ANY NETWORK
IN THE HISTORY OF TELEVISION.
11

#1 USA
#1 Canada
#1 UK
#1 Ireland
#1 Brazil
#1 Sweden
#1 Norway
#1 Denmark
#1 Finland
#1 Mexico
12

LAUNCH DAY
IS WHENEVER YOU START WATCHING.
14

MERCHANDISING
INSIDE UI
THEMATIC
TRAILERS
ON ALL DEVICES
15

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